Enterprises And Their Goals Essay Example

within a company, while external factors also exert influence. Among these external factors, altering market trends stand out as the most significant. When market trends suddenly shift, a company's goals and objectives can become irrelevant and require reevaluation. This process can be challenging for a company and may result in job losses and other negative impacts.

The car industry provides a good example of how market demand decrease leads to job losses. When considering these goals, they can clearly be identified as SMART. The first goal is measurable and achievable, as it demonstrates Cornhill Direct's efforts to enhance its market position and promote its image. Cornhill has specific objectives, including becoming a well-known brand and challenging its competitors. The first goal is influenced by Allianz, Cornhill's owners, who strive to be market leaders in their divisions. Cornhill has also set time-constrained goals, aiming to double its size by 2005.

These time-constrained objectives enable the company to plan for the long term and make changes to their strategies to adapt to changes in the environment. These changes may potentially hinder the company from meeting its business target. Cornhill has these objectives primarily due to the competitive nature of the insurance market. By gaining a competitive advantage, companies like Cornhill are more likely to succeed. Cornhill has utilized direct marketing and e-commerce to gain this advantage and maintain its objective of being one of the top insurers. In order to survive in such a competitive market, a company must set demanding objectives to ensure maximum efficiency. Cornhill uses both qualitative and quantitative methods to analyze its performance.

The company's divisions have specific sales targets that are regularly assessed to ensure

successful achievement of new ideas and goals. In addition, employee satisfaction surveys are frequently conducted to promote staff happiness and provide them with an opportunity to express their opinions and address any concerns. This helps create a productive work environment and empowers employees to perform at their best. The company also randomly assesses call response times and evaluates operators' performance to monitor phone operations. Cornhill is dedicated to caring for the local community and strives to establish a safe and healthy workplace for its employees. They aim to incorporate recycled materials whenever possible and minimize energy waste in day-to-day operations.

Cornhill is striving to become a waste-free business and, in light of technological advancements, they are exploring strategies to decrease resource consumption. Additionally, Cornhill consistently assesses the impact of their operations on neighboring communities and endeavors to mitigate any harm by fostering positive relationships with the community.