The Marketing Mix of Avon Company Essay Example
The Marketing Mix of Avon Company Essay Example

The Marketing Mix of Avon Company Essay Example

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  • Pages: 2 (354 words)
  • Published: February 14, 2018
  • Type: Case Study
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Avon currently generates $3 billion dollars in global sales. The company operates as a door-to-door and online retailer, placing a strong emphasis on the significance of entrepreneurs and customer loyalty. Avon and Mary Kay differentiate themselves from other businesses by fostering unique relationships with their customers through personal interactions. Being the largest direct selling organization worldwide for beauty-related products, Avon markets its product line to women, men, and children in 112 countries. This is made possible with the support of 1.6 million independent sales representatives.

Van's offers a diverse range of products including cosmetics, perfumes, jewelry, bath items, and toys. Evanescence is positioned as an affordable option. Avon emphasizes that their products have the quality typically found in department stores but are sold at discounted prices. Avon prides themselves on understanding their customers' pric

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e preferences and acknowledges that if their prices are too high, customers will go elsewhere to make their purchase. As Avon primarily operates as a direct selling business, their product promotion efforts may not be as robust as those of other companies in the cosmetic industry.

When individuals join Avon.com, they will receive attractive promotional information providing discounted prices on products. They may also get updates about new product lines and discontinued items. Avon values trust, respect, belief, humility, and integrity as its guiding principles. Even with competition from L'Oreal and Mary Kay, Avon's dedication to families guarantees their long-lasting success.

The text discusses various sources including articles by Janet Herring and William Pride, a book by ABA Tracy, and a web page by Jih7085. These sources provide information on Avon, its history, target audience, product line, packaging, pricing, and th

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transition of its name from California Perfume Company to Avon Products, Inc. The company went public in 1946 and achieved $55 million in sales by 1954.

Today, Avon's global sales for its products amount to $3 billion dollars. Avon operates as both a door-to-door and online retail business, valuing its entrepreneurs and the loyalty of its customers which sets it apart from other businesses. Currently, Avon offers the largest selection of products for men and women including jewelry, bath items, and toys.

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