Elite Paint Essay Example
Elite Paint Essay Example

Elite Paint Essay Example

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  • Pages: 4 (875 words)
  • Published: September 18, 2017
  • Type: Case Study
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Elite Paint BY washstands Introduction: There are many factors that influence the purchase decision of paint, which lead the company to obtain a good financial position. To get a better position in this competitive market, companies should identify these factors and analyze them to find out the perception of the customers and it will also help the company to make a better performance according to the factors. In this research, the attitude measurement of the customers will be identified also. It will help to know the company's position into the customers' mind.

Elite Paint is already in a good position n the consumer's mind as well as in the market but understanding the factors and attitude of the customers, will help the company to exceed the present position. However, the study is based on primary data, as no such research ha

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s been conducted to understand the factors and attitude of the customers. This study attempted to understand the financial conditions of elite paint on different segments such as liquidity, profitability ; solvency. In this study, the geographical base is Chitchatting city, and samples have been selected on a non-probabilistic quota sampling method.

Elite Chemical Industries Ltd. Sister concern of Elite Group of Companies. It is one of the leading paint brands in all of Bangladesh. The Bangladesh paint market consists of various local and multinational companies. Among these companies Elite occupies the second most dominant position. This initiated the study in this area, which the researcher feels, needed to be explored and resolved. Origin of the report: This report consists of the analysis that is done by the help of practical experience of th

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researcher from the internship program.

In the internship program, every student obtains the opportunity to utilize practical knowledge, prepare a descriptive port with proper study under the guidance of a knowledgeable person as a teacher to guide, supervise and help the student to complete his/her study, before awarding the MBA Degree. This report has been prepared to describe about the practical knowledge and experience that is gathered during the worked in Elite Paint ; Group Of Companies. It contains the experience with the Elite Paint and gives me an opportunity to know about Paint industry.

This report on "Financial Performance Analysis of Elite Paint Bangladesh Ltd. " was assigned by academic supervisor Dry. Afraid A. Sobbing, Professor ; Dean, Department of Business Administration, International Islamic University of Chitchatting. Purpose of the study: The purpose of the study is to make an analysis of Financial Performance of Elite Paints in terms of the Paints Industry. This study attempted to understand the financial conditions of Elite paints on different segments.

The purpose is also to make recommendations for improving the financial stability and soundness of different services provided to the shareholders of BALL. It is also the purpose of the researcher to help the management by providing an idea to take appropriate decisions about the quality of the investing ; financing in future. Scope of the study: The scope of this study was strictly confined to the overall financial report ; personal contact with the senior employees of Elite Paints Bangladesh Ltd. To collect the information I worked in the finance section ; cost ; budget section of BALL.

All other data related to the financial analysis

was collected from web sites of BALL ; other related co. Methodology of the study: For smooth and accurate study everyone have to follow some rules ; regulation. The study impute were collected from two sources: Primary sources Practical desk work Face to face conversation with the officer Direct observations Face to face conversation with the client Secondary sources Annual report of BALL Files ; Folders Daily diary (containing my activities of practical orientation in BALL) maintained by me, Various publications on BALL, Website.

RESEARCH OBJECTIVES:

1 . Broad objectives: To assess and find out the financial conditions of the firm to analysis how much the co. Is capable of doing business properly in future.

2. Specific objectives: Whether the customer are loyal to buy Elite Color Fest product. Whether Color Fest can build the relationship with the target customer and the dealer through their reduces. Whether Color Fest can build the relationship with the target customer and the specifies through their products.

Whether Color Fest can build the relationship with the target customer and the painters through their products. Find out the source of information. Find out the customer satisfaction level in consideration to the product quality. Find out the customer satisfaction level in consideration to the service of Elite Color Fest. Whether Elite can create awareness in the consumer mind. Contacts methods: To collect data for the report I use two types of contact method. I use personal or face to face contact method.

Limitation of the study: There are few limitations in the study due to some factors as the report attempts to reflect the exact scenario. Some of the limitations of

the report are given below:

* Absence of incorporation and accessibility of certain valuable data.

* Another limitation is the research team consists of only one member. As a result it is quiet difficult to cover more additional areas, which would have obviously given better result.

* Due to lack of experience of the researcher it could not be possible to conduct large scale research.

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