A consultant and former airline executive based in Washington suggests that both sides in the airline industry would benefit more if they reduced their workers' annual salaries, but offered bonuses if the airline is successful. According to Glass, this is a practical approach for an industry constantly under pressure. The bankruptcy crisis and its negative consequences have contributed to a new culture within the airline industry. This culture has resulted in disgruntled employees who feel undervalued and unfairly compensated. The impact of this culture can be felt throughout every flight, airport, and employee residence. It has brought employees together, albeit not in the way United had anticipated or wanted.
There is a lack of unity between employees and their managers as well as corporate United. Market control played an important role in forming the different sectors offered by United Airlines. The
...airline offers six types of services to stay competitive, including the Global Network which focuses on unique products and services for different customer groups. Market control is used to gauge pricing variations in this portfolio.
The following services are offered by United Airlines: Next Economy Plus, which provides an upgrade of more legroom; United Express, which caters to regional flights in the United States and Canada with over 1,700 scheduled flights; Premium Service (P.S.), a trans-continental flight for VIP and highly-valued customers; United Airlines Cargo, which offers same-day domestic and international shipping for small packages and heavy freight. Additionally, United Airlines has partnered with top airlines through the Star Alliance to provide connections to over 965 destinations in 162 countries. Some notable partners include Air Canada, Lufthansa, Scandinavian Airlines, Singapore Airlines, South Africa
Airlines, and Air New Zealand.
All of United’s Star Alliance partners are fully involved in the profitable Mileage Plus Program. This program allows customers to earn miles while flying, which can be used for future flights. The Mileage Plus Program is considered one of the most successful loyalty programs worldwide, boasting 54 million global members (United Air Lines, 2009). United Airlines follows a straightforward Bureaucratic control system for governance. The company's governance is built on principles that aim to foster respect and trust among investors and shareholders.
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