Pricing Essay Examples

Most women would agree that beauty is not just a matter of outer looks but also inner beauty. This is what is usually referred to as the holistic approach to looking at beauty. A lot of local or imported cosmetic brands may help women look younger, but recently there has been a growing trend of […]

An article in the Herald Sun Review on 29 March 2011 shows Coles now declares war on the price of chickens. In addition, this article also reveals defiant Coles has vowed to expand supermarket price cuts, adding fresh chicken to its discount battle and promising the cost of more staples will soon drop. In this […]

Haldiram’s group is a true rags to riches story, which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a […]

Executive Summary The aim of this report is to analyse the strengths and weaknesses in the current business strategy adopted by SWC. The main objectives involved finding problems in need of addressing and offering recommendations to the management team about how these could be minimised. Our consultant team found that these problems were evident in […]

Executive Summary Objective of This Paper 1. This paper introduces various concepts, principles and methodologies for determining telecom tariffs and interconnection charges (i. e. charges paid by one operator to another for use of the latter’s network in delivering the telecom service). The purpose is to provide a basis for comments and suggestions from interested […]

Market Analysis 1-People – Target market Polaroid digital-imaging products are targeted to mostly middle and upper income bracket consumers, mostly young adults regardless of age or cultural background that invest in these product for personal use. They are also geared to attract photojournalist, professional photographers and business such as; real estates and advertising agencies. 2-Product: […]

Nike assesses its marketing practices and product strategies in order to enhance customer satisfaction. The brand focuses on six main product areas: running, basketball, football, men’s training, women’s training, and sportswear. Each team within these categories immerses themselves in the culture of their respective sports to connect with consumers and build lasting relationships. Nike prides […]

Marketing Mix 1. Price IKEA’s strategy is based on cost leadership. Across markets where it currently has a presence, products are sold at low prices. Prices are 30 to 50% lower than competing products. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share. […]

Introduction “The Blue Nile was incorporated Delaware on March 18, 1999 as RockShop. com Inc. On May 21, 1999 the company purchased certain assets of Williams & Sons, Inc a Seattle Jeweller including a website established by that business. In June 1999, they changed their name to Internet Diamonds, Inc. In November 1999 the Blue […]

4. What general pricing approaches have the hamburger chains in Japan pursued? Different hamburger chains in Japan pursued slightly different pricing approaches nowadays. However, there used to be a similar pricing approach among the hamburger chains in Japan. Almost a decade ago, hamburger chains in Japan competed for the lowest price at which they can […]

Trap-Ease America: The Big Cheese of Mousetraps Synopsis A group of investors has purchased from an inventor the U. S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. Trap-Ease America has targeted the trap to housewives, whom it […]

Introduction This report evaluates the possibility of exporting snowboards from Endo Snowboard Company to the Norwegian market. Located in Thunder Bay, Ontario, Canada, Endo Snowboards has been manufacturing snowboards for two years. The company has a team of 20 skilled employees in manufacturing, marketing, artistry, and business. Local investors have shown interest in supporting product […]

After 4 years hard working, 30 million dollars in acquiring Angiomax, further R&D, and initiate marketing test, in order to successfully market the first flagship drug Angiomax, the Medicines Company now have a couple of decisions to make in terms of initial pricing, segmentation, marketing strategies, etc (see exhibit 1). Decision I: At what initial […]

Introduction Our eco-tourist hotel offers various activities such as harvesting, planting, cooking, cultural and natural learning, and body and soul purification. We are dedicated to constructing and operating our project sustainably and responsibly while respecting the environment and local communities. Our proposal is to establish a lodging facility that promotes responsible tourism and provides nature-oriented […]

Marketing Goals and Objectives The start-up company faced a significant challenge when entering and revolutionizing the video rental industry. Their initial marketing goal was to establish a brand for themselves. Netflix understood the importance of its identity in ensuring future growth and success. A strong brand was essential to prevent competitors with significant financial resources […]

I. Who should take the blame for getting Standard Machines Corp into the crisis it faces vis-a-vis closing on a major sale with an established account? The blame for Standard Machine Corp can be directed in one of three ways: Industry: One could argue that innovation in the machine tool equipment industry has been stagnant […]

Atlantic Computer Case Introduction: Jason Jowers, a recent hire at Atlantic Computer, was tasked with creating a pricing strategy for the company’s latest offerings – The Atlantic Bundle, which included the Tronn server and its accompanying software, PESA. To assist in this endeavor, Jowers consulted with key figures such as Matzer, head of the server […]

Introduction The Gap, a prominent international retailer, generated revenues of over $15.8 billion in 2007. Like any business, The Gap’s goal is to enhance these revenues. To do so, they must analyze their external environment to identify both existing threats and opportunities. Additionally, as an established company, The Gap aims to safeguard their market position […]

Summary Priceline.com is an e-commerce site which when founded in 1998, brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline, […]

Jamboree Play & Music has different pricing options for its various classes at its branches. In Sherman Oaks, a 12-week class that lasts 45 minutes costs $215, while a 24-week class is priced at $390. At the Westside Pavilion location, customers can choose between several options: monthly fees of $74 for 45-minute classes, $84 for […]

The Mistakes-lento and Quicksteps Guide, also known as Lamb’s MS-I, is a valuable tool for simulating business management. Specifically designed for the Bicycle Manufacturing Industry, it provides an interactive platform to comprehend essential concepts including finance, product development, operations, marketing, and pricing. This online resource offers practical knowledge to aid decision-making. Your team has been […]

Therefore, the objective of the Eke Way Bakery are increase the market share of young generation, the sales of company increase 20% in the coming years and breakthrough of sale volume in Chinese New Year. To achieve these objectives, development of marketing strategies is necessary. Based on the strengths and opportunities of Eke Way Barker, […]