The Use of Ethos, Pathos and Logos Essay Example
The Use of Ethos, Pathos and Logos Essay Example

The Use of Ethos, Pathos and Logos Essay Example

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  • Pages: 4 (912 words)
  • Published: February 17, 2022
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An ethos is a form of argument based on personality, character or authority. Identification of ethos can be through endorsement by a popular or celebrity among other forms. Pathos is a form of contention based on the emotions desire, anger, fear and sympathy among others. One can identify pathos through desire, empathy, and hunger among others (Friedman, pg1). Logos is a form of argument based on the logic, facts and figures. In the identification of logos, one can look for figures, facts among others. The Moberg and Friedman essays are rhetoric and persuasive since there is the use of ethos, pathos, and logos to persuade the readers to agree.

Moberg and Friedman use ethos in their essays to persuade the readers to agree since they use of endorsing famous and public figures in the society. Moberg uses th

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e example of the Pizza Hut billboard on the roadside to persuade the reader that the steamed pizza has lots of tastes (Moberg, pg 1). Moberg explains that the steamed pizza has gigabytes of taste (Moberg, pg 1). The steaming pizza under the headline encourages the reader that the pizza is one of the best pizzas in the town since they have gigabytes of tastes. A pizza with gigabytes of tastes suggests that the pizzas are many flavors depending on the taste of the customer.

Friedman explains the personality of Stephen Gentry as one of the programmers of the Boeing for fifteen years. Friedman mentions Stephen as a programmer with experience since he has the experience of work of fifteen years (Friedman, pg1). Stephen’s experience is with Boeing one of the biggest plains in the world. Friedman uses ethos t

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persuade the reader that Stephen had experience of programming with one of the biggest plains in the world. Friedman says that Stephen was working in Seattle on temporary visas going back to do programming at Infosys, one of India’s foremost subcontractors of information technology services (Friedman, pg1). Friedman uses ethos to persuade the reader that Infosys is one of the best subcontractors of information technology services in India.

Moberg and Friedman use ethos in their essays to persuade the readers to agree with the use of emotions desire, anger, fear and sympathy among others (Moberg, pg 1). The use of rhetorical questions by Moberg on where cars are made, and he gets an answer of Japan; Ouch shows the use of pathos. Moberg expresses the feeling of surprise in getting the answers that cars are made from Japan and hence persuading the reader. The pathos is evidenced in the scenario of the call by Mr. Rao and introducing himself as calling from an Indian software firm and the United States executive replying with a common Hindi greeting. Mr. Rao’s statement that a few years ago people from America did not want to talk to Indian’s, but now they are eager explains pathos (Moberg, pg 1). Evidence pathos comes up in the cases of the United States executive being very eager to speak to Mr. Rao.

In the year 2000, many companies needed software programmers to go through the old computers and code them again. Many qualified programmers are available to do work at a cheaper prize India (Friedman, pg1). Many of Indian software firms got the qualified programmers at a lower price in their first outsourced jobs.

Pathos comes about when the qualified programmers are eager and desperate to outsource their first job even if it was cheaply paid. Friedman uses pathos to describe American corporations as so greedy and cutthroat-oriented since they do not care about the employees except their bottom line (Friedman, pg1). American corporate are termed greedy and cutthroat-oriented to persuade and show the reader that they do not care for their employees.

The use of logos is seen in many instances in the essays of Moberg and Friedman to explain the form of argument based on the logic, facts and figures. Moberg explains that nine years ago Japan was beating America's brains out in the car industry and now if any person is asked where cars are made, the answer will be Japan (Moberg, pg 1). The use of logos is to persuade the reader that nine years ago Japan started outshining America in the automobile industry. The use of logos is to convince the reader that it is a fact that Japan is the manufacturer of automobiles.

For few years in the past, businesses are shifting and almost a half million company service and IT jobs, much highly trained and skilled, to developing countries (Friedman, pg1). This has kept high-tech unemployment up, driven down wages, sparked widespread job anxieties, depressed support for free trade and generated a political backlash. Many multinational companies are speeding up strategies and plan either to subcontract more jobs to in foreign country contractors (Friedman, pg1). The plans are inclusive of both United States multinationals and fast-growing overseas firms like Infosys and to make their offshore service actions. Friedman uses logos to persuade the reader

that many companies even the businesses in the United States are opening new branches in other countries with or without the help of the foreign country contractors. The usage of ethos, logos, and pathos to persuade the readers to agree with the Moberg and Friedman in the essays are rhetoric and persuasive.

Works Cited

  1. Friedman, Thomas. "The Great Indian Dream". Nytimes.Com, 2016, http://www.nytimes.com/2004/03/11/opinion/the-great-indian-dream.html.
  2. Moberg, David. "High-Tech Hijack". Inthesetimes.Com, 2016, http://inthesetimes.com/article/1880/high_tech_hijack.
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