The History Of Mydin Analysis Essay Example

cashiers these staffs are required to run the daily operations in the branch. 6.

Location: In total, currently Mydin has 13 branches, 3 warehouses and 3 franchises throughout Malaysia. The branches are all located at the strategic sites where there are a lot of potential customers and at the same time, the location provides the opportunity of attaining loyal customers. The branch where I will be conducting my research on is the Headquarters branch that is located at Jalan Masjid India, KL. 7. Business Departments: These are the departments that the Mydin HQ has: i. IT Department There are about 2-3 IT staffs working in each branch.

Their duty is to ensure that the systems are running in the proper manner. They need to check the hardware and the software of the system often. At the same time, the team needs to improve and try to upgrade the current system ii. Human Resource Department The important task that this department carries out is recruiting new staffs by providing the appropriate training. Besides that, they update the training program and enhance the program from time to time to improve the performance of the recruited staffs. iii. Accounts Department:

The finance department is in charge of settling the bills with the suppliers, generating payrolls to the staffs, gathering all the sales information of all the branches and etc. iv. Promotion and Advertising Department: The promotion and advertising team will arrange plans to attract more customers. For example, they have come up with seasonal promotions where there’s reduction of price on the selected products during festive seasons. Other than mentioned, the team will look for advertising channels that are effective that

could attract more customers.

For example, they design pamphlets to be distributed to the public to inform about the promotion items. v. Products/Services: Some of the products that Mydin sells include fast moving consumer goods basically hard line and soft line goods such as electrical goods, toiletries, accessories, CD’s & VCD’s etc. Other than that, Mydin do sell fresh food stuff but not extensively in competition with the competitors of the surrounding of the Selayang branch. Only one branch of Mydin that is selling supermarket goods that is the Selayang branch.