Compared to other sectors, the insurance sector has the highest growth and potential in today's competitive world.
The Premium/GDP ratio of the Indian Economy is currently around 4%. It is expected to see a growth of over 200% by 2009-10, with private insurance companies growing at about 140% due to aggressive marketing techniques. The insurance industry has the highest growth rate of around 80 to 90%, while the FMCG industry has a growth rate of only 12 to 15%. Privatization in the insurance sector has ended the monopoly of LIC in life insurance in India, and there are now more than 23 private participants in the industry, holding a market share of about 52%. Among these participants, AVIVA is a major player in this sector.
The study primarily focuses on Aviva's Unit Linked Plans (ULIPs) and their fund flow management. Specifically, it examines the dif
...ferent funds of ULIPs in India and their sources, including various equities.
AVIVA at Jayanagar was the subject of a study aimed at understanding its work environment. AVIVA India is a joint venture between Dabur, a prominent and long-standing group in the state, and Aviva plc, the largest insurance group in the UK. The partnership between Aviva and India has existed since 1834. Our objective is to become one of India's leading life insurance companies by implementing a sustainable growth-focused business model. We strive to provide a diverse range of products that meet all customer lifecycle needs, including savings, retirement plans, investments, and protection. With over 20,000 Financial Planning Advisers (FPAs) as part of our robust sales force, we have introduced innovative sales strategies such as Bancassurance and Financial Health Check services. As pioneers
in contemporary unit-linked products introduction.
A distinguishing factor of our fund direction is the team of experienced fund directors. We have an extensive distribution network consisting of 159 branches and nearly 40 Bancassurance partnerships. This enables us to reach approximately 3,000 towns and cities in India. Our esteemed partners include the Royal Bank of Scotland Group, PUNJAB AND SIND BANK, IndusInd Bank, and Dubnium.
Established in 1884, Dabur Group stands as one of India's oldest and largest conglomerates. With a yearly turnover surpassing Rs 2,834 crores, it upholds professional management practices and holds the position as the primary manufacturer of traditional healthcare products within the nation.
Aviva is one of the leading suppliers of life and pension products in Europe, including the UK. It also has a strong presence in other global markets. As of December 31, 2009, it ranked as the sixth largest insurance group worldwide based on gross worldwide premiums. Aviva's main business activities include long-term savings, fund management, and general insurance. Its total sales for the year ending December 31, 2010 amounted to $47.1 billion, with funds under management totaling A?402 billion. Aviva strongly believes that education is like insurance - an investment that never loses value. This belief has driven our efforts to ensure accessibility to education, especially for those who cannot afford it.
Through Corporate Responsibility initiatives, Aviva aims to empower as many children as possible. Fact Sheet
- JV partner: Dabur (74% interest)
- Foreign partner: Aviva plc (26% interest). The world's 6th largest Insurance group and the largest in the UK. It is one of the leading providers of life and pensions products to Europe. Aviva has a customer
base of 53 million worldwide with ?402 billion assets under management at 31 December 2010.
The report mainly focuses on UNIT LINKED INSURANCE PLANS i.e.
ULIPs of Aviva are the focus of this study, specifically on the Fund Flow Management and work culture of Aviva's employees. ULIPs are a type of financial solution that combines insurance protection with opportunities for wealth creation. In ULIPs, a portion of the investment is allocated towards providing life coverage. The remaining portion is invested in a fund, which is further invested in stocks or bonds. The value of these investments fluctuates based on the performance of the chosen underlying fund by customers.
The study will focus primarily on Aviva's various ULIPs program and examine how funds are allocated in these programs. It will also analyze the different sectors from which the finances originate.
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