The Coca-cola Company Conclusion Essay Example

of 9 glasses per day for a while. Then they began selling Coca-Cola in bottles. This had never been done before but showed to be very successful. They then made a unique type of bottle once competitors began bottling their soft drinks as well, so that Coca-Cola customers would be able to distinguish Coca-Cola from the rest.

Coca-Cola was the first truly global brand. They took advantage of the ability to sell their secret syrup to bottling companies. Coca-Cola began advertising with the military during the major wars that America went through, and with African American people during the civil rights movement, showing their ability to change and adapt to the new ways of America. Coca-Cola realized that their consumer's wants were changing, desiring a soft drink with less calories and that was "healthier". They therefore launched their