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What is normative social influence?
A form of influence whereby an individual conforms to the majority in order to gain approval and acceptance.
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How does normative social influence motivate people to conform?: The Consequences of Resisting Normative Social Influence
Resisting normative social influence can lead to ridicule, ostracism, and rejection by the group.
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How does normative social influence motivate people to conform?: The Importance of Being Accurate, Revisited
When it is important to be accurate, people are more likely to resist normative social influence and go against the group, giving the right answer.
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How does normative social influence motivate people to conform?: Conformity and Social Approval–The Asch LineJudgment Studies
In a series of classic studies, Solomon Asch found that people would conform, at least some of the time, to the obviously wrong answer of the group.
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How does normative social influence motivate people to conform?: Normative Social Influence in Everyday Life
Normative social influence operates on many levels in social life: It influences our eating habits, hobbies, fashion, body image, and so on, and it promotes polite behavior in society.
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What must happen for normative social influence to happen?
The individual must believe they are under surveillance by the group. When this happens, they may conform publicly, but nor privately.
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In essence, normative social influence arises from humans’ fundamental A.selfishness, which must be kept in check. B.need for companionship, affection, and acceptance. C.need for accurate perceptions and beliefs about a confusing world. D.desire to submit to knowledgeable authorities.
B.need for companionship, affection, and acceptance.
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How does normative social influence motivate people to conform?: Normative Social Influence: The Need to Be Accepted
Normative social influence occurs when we change our behavior to match that of others because we want to remain a member of the group in good standing and continue to gain the advantages of group membership. We conform to the group’s social norms, implicit or explicit rules for acceptable behaviors, values, and attitudes. Normative social influence usually results in public compliance, but not private acceptance of other people’s ideas and behaviors.
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How does normative social influence motivate people to conform?: When Will People Conform to Normative Social Influence?
Social impact theory specifies when normative social influence is most likely to occur by referring to the strength, immediacy, and size of the group. We are more likely to conform when the group is one we care about, when the group members are unanimous in their thoughts or behaviors, when the group has three or more members, and when we are members of collectivist cultures. Past conformity gives people idiosyncrasy credits, allowing them to deviate from the group without serious consequences.
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Differentiate between informational and normative social influence and explain how these two types of social influence played a role in Asch’s experiment.
Informational – following the opinions or behavior of other people because we believe that they have accurate knowledge and that what they are doing is right. Normative -conforming to obtain the rewards that come from being accepted by other people while at the same time avoiding their rejection. Asch’s Experiment – group was asked to identify something visually. Majority answered wrong each time… group conformed to that answer (informational). Members told the one person they went along to avoid making waves and suffering possible rejection (normative).
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