Normative and Informative social influence

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2 explanations for conformity
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Normative social influence and informational social influence
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What is normative social influence?
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A form of influence whereby an individual conforms to the majority in order to gain approval and acceptance.
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What is informational social influence?
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A form of influence which occurs because an individual wants to be right, or do the right thing. The individual will believe the majority provide evidence about reality
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Why does normative influence occur?
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Because humans are a social species who have a fundamental need to be accepted and avoid rejection.
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What must happen for normative social influence to happen?
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The individual must believe they are under surveillance by the group. When this happens, they may conform publicly, but nor privately.
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Informational influence: does it change public or private opinion?
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Both

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