Mission And Vision Statements Flashcards, test questions and answers

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What is Mission And Vision Statements?

Mission and vision statements are two of the most important tools for any organization or business. They provide guidance, direction, and purpose in order to help the organization reach its goals.A mission statement is a concise description of an organization’s purpose and its method of achieving that purpose. It should be written in clear and simple language so that everyone can understand it easily. A mission statement should include a description of the company’s core values, ethical beliefs, products/services, customers/clients served, and competitive advantages. A well-crafted mission statement will motivate employees to strive for excellence while providing clarity on the company’s direction. A vision statement outlines an organization’s long-term objectives or big picture goals such as increased market share or increased customer satisfaction. It provides a roadmap for how an organization wants to achieve its goals by focusing on what it wants to become in the future rather than what it currently is today. Vision statements often invoke emotion by connecting with people’s values and beliefs; they also describe the ideal future state of an organization or business once all strategic objectives have been achieved. In short, mission statements define why a company exists while vision statements provide direction on where it wants to go in the future. Together they form powerful tools that can help guide leadership decisions as well as shape employee motivation and engagement within an organization or business.