We've found 27 Integrated Marketing Communications tests

Integrated Marketing Communications Management Sports Marketing
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Lesly Nixon
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Integrated Marketing Communications Marketing Principles Of Marketing
Marketing Exam 3 Review – Flashcards 51 terms
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Maxim Beck
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Advertising Integrated Marketing Communications Marketing New Product Development Product Design
OLS 274 Exam 4 Chapters 11-13 – Flashcards 75 terms
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Elizabeth Mcdonald
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Integrated Marketing Communications Marketing Objective And Task Method Principles Of Marketing Search Engine Marketing
practice test – Flashcards 50 terms
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Mya Day
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Integrated Marketing Communications Management Sports Marketing
Retail Management 12 – Flashcards 102 terms
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Gabriela Compton
102 terms
Integrated marketing communications programs aim to have all communications work together to deliver a concise message to the consumer. What is a potential problem Toyota might face with using nontraditional media?
Its current customers might get confused or the media might send the wrong message.
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What is Integrated Marketing Communications (contemporary definition)
-ongoing process of coordinating various parts of the promotional mix that communicate with a firm’s customers -Advertising – communicates the brand idenity and equity
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What is integrated marketing communications?
Process used to plan, develop, execute and evaluate co-ordinated, measureable, persuasive marketing communications programmes over time to targeted audiences.
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Which of the following statements about integrated marketing communications (IMC) is FALSE?
The role of mass television advertising is growing more important to IMC strategy
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Which of the following described a reason why integrated marketing communications have not been the norm in many companies?
Various parts of the company are responsible for different aspects of communication
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31. Integrated marketing communications are composed of all of the following EXCEPT: A. advertising. B. sales promotions. C. trade shows. D. public relations. E. political rallying.
political rallying.
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Generally, companies that develop Integrated Marketing Communications (IMC) programs which do not contain specific objectives:
may find it difficult to facilitate coordination of the efforts of various groups working on a promotional campaign since the various groups may not understand what goal they are working towards.
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To develop an effective integrated marketing communications​ program, the first step is to identify the target market. Four of the following five elements are steps in the process. Which of the following steps is second in the​ process?
Determination of the communication objectives.
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Scion’s communication methods included skywriting and projecting images onto the sides of buildings. These are examples of which integrated marketing communications element? Mobile marketing
Advertising
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What is the Marcom plan? an Integrated marketing communications plan?
advertising plans that provide in-depth detail on the execution of the promotional portion of a brand’s marketing plan
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