if a brand creates a perception of greater value through effective marketing, which of the following will be the most likely result? A) increased sales revenue B) decreased customer lifetime value C) decreased utility D) increased need E) decreased demand

increased sales revenue More test answers on https://studyhippo.com/marketing-3310-test-1-ch-1-2/

___ ___ is the total combined customer lifetime values of all of the company’s current and potential customers.

-CUSTOMER EQUITY- is the total combined customer lifetime values of all the company’s current and potential customers More test answers on https://studyhippo.com/chapter-1-marketing-creating-and-capturing-customer-value-adaptive-learning/

Understanding wants, needs, and demands helps companies to design want-satisfying market offerings and build value-laden customer relationships by which they can capture ____________________________. A. a greater share of customer and greater share of customer equity B. greater customer equity and greater share of market C. customer lifetime value and greater share of customer equity D. great international market share and greater customer equity E. customer lifetime value and greater share of customer

E. customer lifetime value and greater share of customer More test answers on https://studyhippo.com/mkt-midterm/

LTV (Customer Lifetime Value)

The value of the entire stream or purchases a customer makes over a lifetime of patronage More test answers on https://studyhippo.com/intro-to-marketing-exam-1-rutgers-fall-2017/

Increased long-term customer equity is the result of _________________. A. capturing customer lifetime value and a greater share of customers B. building value-laden customer relationships and long-term customers C. capturing customer lifetime value and market share D. capturing greater share of customer and market share E. designing want-satisfying market offerings and capturing customer for a lifetime

A. capturing customer lifetime value and a greater share of customers More test answers on https://studyhippo.com/mkt-midterm/

Holistic marketers achieve profitable growth by expanding customer share, building customer loyalty and capturing customer lifetime value. T/F

True. More test answers on https://studyhippo.com/marketing-management-south-asian-14e-kotler-jha-chapter-2-quiz/

____ is the total stream of purchases that a customer could contribute to the company oer the length of the relationship. -customer value -return on customer -customer equity -target return -customer lifetime value

customer lifetime value More test answers on https://studyhippo.com/mkt-study-guide-ch1-4-43-84/

What is customer lifetime value?

A prediction of the net profit attributed to the entire future relationship with a customer. Part of predictive analytics. More test answers on https://studyhippo.com/chapter-11-business/

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