Cross Sectional Research Flashcards, test questions and answers

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What is Cross Sectional Research?

Cross-sectional research is a type of research that studies a group of individuals or subjects at one specific point in time. It is used to measure variables or attributes of the group and its members, such as attitudes, behaviors, social class, ethnicity, age, educational level and so on. This method allows researchers to observe relationships between variables at a given moment in time. The advantage of this type of research is that it is relatively easy to administer and can provide large amounts of data from a single sample.The most common uses for cross-sectional research are descriptive studies: They are used to describe the characteristics of the population being studied. For example, if researchers wanted to learn about attitudes towards online shopping among young adults aged 1824 in the United States, they could conduct a cross-sectional study interviewing participants from this age group across various locations throughout the US. The results would then be able to describe what attitude towards online shopping young adults have at present.However, cross sectional research has some limitations when it comes to understanding causality (i.e., why things happen). Since only one point in time is examined with this method, it cannot explain why certain relationships exist (if any). For example if researchers found that young adults aged 1824 had positive attitudes towards online shopping; this does not necessarily mean that online shopping caused them to have these positive attitudes – there could be other factors influencing their attitude such as personal experiences or external influences like advertising campaigns etc.