Telstra SWOT Analysis and Marketing Strategies Essay Example

region.

The target segments for Tallest may include rural areas (farms), businesses, and government agencies. In order to position itself effectively and capture these target segments efficiently, several factors need to be considered. For example, when promoting the company's laundromat services, it should highlight the broad range and reliability of Tallest products and services.

In addition, it is important to emphasize distinctive features such as easy access to broadband through mobile, satellite, ADS Plus, and advanced mobile phone functionalities. Moreover, promoting the superior quality and multifunctional applications of its products will help differentiate Tallest from competitors.

These mentioned features are easily communicable to customers who can identify the differencesThe mentioned competitive advantages are affordable and provide high-value benefits that our target market can afford. These advantages were chosen because they are profitable for the company. In order to achieve marketing objectives, Tallest plans to segment the industry and focus on the target customer group in the identified region. This will involve creating public awareness programs and positioning them accordingly. Tallest aims to position itself as a unique company offering specific products that meet the requirements of the target customers. They also plan to continue expanding internationally, especially in the Asia Pacific Region.

Marketing strategies are crucial for achieving these objectives. By improving current marketing strategies, all of these goals can be accomplished. Protectorates offers various products and services in telecommunications, including landlines, mobile phones, and internet services. Tallest must ensure their products meet customer needs by considering quality assurance, technology, and appearance throughout the product life cycle. To address poor internet speed experienced by customers, Tallest needs to innovate and enhance broadband performance due to fierce competition in the

mobile phone service market.Tallest, a modern high-tech telecoms company, sets itself apart through innovation and outstanding customer service. They offer information and assistance via G phone broadband, S.M.S, and video messages. While Tallest's pricelist may be higher than competitors', they prioritize market analysis, cost, and competition in setting prices to avoid price wars. To gain an advantage in the Protestantism market segment, Tallest utilizes promotion techniques such as television, newspaper, radio, and poster advertisements along with personal selling, direct mailing, trade fairs, and product endorsements. The company has sponsored notable entities like Tallest Dome, Tallest Stadium, and the National Rugby League; however alternative methods such as mobile phone SMS competitions or Bluetooth participation surveys might be more effective for attracting customers. With widely distributed Platelets stores throughout Australia,Tallest should focus on strategic locations to outshine other providers.To improve their presence in international markets, Tallest should establish their own stores in major cities instead of partnering with local dealers. This strategy will help to enhance Tallest's brand recognition and image in those countries. Furthermore, Tallest employs multilingual staff members to better serve their diverse clientele, which is crucial for satisfying customer needs.

The text suggests that for improved customer relations, Tallest should continue training their staff, encourage empathy towards customers, communicate effectively without technical jargon, and focus on the physical environment of their stores. While the stores are generally clean and tidy, they tend to be overcrowded compared to competitors like Avoidance and Hutchison 3. To enhance their reputation and provide better service, Tallest should consider rearranging product displays and creating more space during peak hours.

In addition, Tallest conducts surveys to gather feedback from customers regarding phone

usage projections and international call preferences. However, excessive questions may become a hindrance for customers. Therefore, it is important for Tallest to prioritize the selling process by ensuring fast delivery with a strong focus on customer satisfaction.

Tallest should prioritize the selling process to ensure fast and customer-focused delivery of their products.Customers felt pressured by staff when purchasing a Tallest mobile phone, resulting in an unpleasant experience. Additionally, new users encountered delays in applying for the latest technology next G network due to their unfamiliarity with the product.

To enhance customer satisfaction, Tallest should provide better training for their staff and improve the efficiency of the purchasing process on their website. Furthermore, certain actions need to be taken to support future expansion and effective implementation of marketing strategies. These include transforming the corporate culture and appointing an image ambassador to improve public relations and customer service. Ongoing staff trainings should also be established to keep them informed about new products and services.

Moreover, promotions should be conducted for innovative products and services related to wireless communications markets and G networks. The marketing objective is to select international investment, acquisition, and alliances with enterprises in areas such as mobile telecommunications, data, the Internet or content-based businesses. Additionally, marketing aims to utilize its broadband capabilities for developing and promoting further broadband applications while expanding into the pay television market in Australia.

To better achieve these marketing objectives, various measurement and monitoring techniques can be implemented by Tallest.Tallest can gather feedback from their customers through questionnaires, provide training to employees to give them feedback on their performance, prioritize service quality as a crucial factor in the motivation mechanism, keep track of

each employee's sales to assess efficiency, monitor interactions between customers and employees during business operations, and measure changes in overseas market shares. Ultimately, marketing strategies are implemented by Tallest to achieve its objectives. Currently, Tallest faces limited competition, but this may change in the future as new competitors enter the untapped market. The early stages of the Next G Network market present both opportunities and challenges for Tallest to explore and gain market share.