Standard Chartered Hong Kong Marathon Essay Example

do promotion in Standard Chartered branches in these regions. Title sponsor of six marathons across their key markets in HK, Singapore, Mumbai (India), Nairobi (Kenya), Dubai and Lahore (Pakistan) Not only Standard Chartered, but also Hong Kong Tourism Board and Association of the International Marathons and Distance Races (AIMS) are very important organizations to help in raising the international status of the event and draw greater attention.

Standard Chartered has been a longstanding supporter of HKPC;SAPD through the charity programme, which raised HK$1. 4 million for the association in 2007. Through the charity funds, Standard Chartered hopes to support the development of disabled sports and to nurture the abilities of young disabled athletes in Hong Kong. To celebrate the 10th anniversary of Hong Kong's return of sovereignty, the Hong Kong Amateur Athletics Association also held a special Media Challenge Cup for local media organizations.

Four people from each media team competed in the 10km race at the Standard Chartered Marathon 2007. The Greatest Race on Earth The Greatest Race on Earth launched in 2004 by Standard Chartered, This year's Greatest Race On Earth included Standard Chartered marathons in Nairobi, Singapore, Mumbai and Hong Kong and Hong Kong is the final stop for the race. Therefore, it attracted more international teams to take part in the HK Marathon and alos can reise the international status of the event and draw greater attention,

Conclusion In conclusion, the Standard Chartered Hong Kong Marathon is a successful event. The Standard Chartered Marathon, started in 1997, grows from strength to strength in the past years with a record of entries achieved in each year. Now it becomes a signature international

sporting event in Hong Kong and was recognized as a "Brand Hong Kong Event" by the Hong Kong Special Administrative Region Government. In terms of marketing, they have a successful promotion campaign to attract more and different level of participants.

The Marathon changed from just a local event to an international event, and a branded event in Hong Kong. Although Hong Kong Amateur Athletics Association is the organizer of the Standard Chartered Hong Kong Marathon, the image of Hong Kong Amateur Athletics Association is taken over by Standard Chartered. The marathon becomes a promotion event for Standard Chartered rather than for HKAAA. Standard Chartered promotes their corporate image successfully through the Marathon event.