Sprint and the Structure of Society: Images of Efficiency, Opportunity, and Power Essay Example

is depicted as dismal while their technology itself is seen as a ray of hope. It's essential to remember that despite technology's dominance, traditional forms of communication and lively discussions remain vital aspects of human interaction that should not be disregarded.

The "American Dream" has always been a prominent concept in American history. The advertisement reflects this by suggesting that ordinary people can attain the same technology as big business owners, thus promoting the idea. Also, Sprint employs the theme of progress to highlight how their products are advancing and creating an environment that motivates individuals to strive for better products and personal growth. As Sprint undergoes a transformation, individuals are expected to transform their lives to keep pace with others.

Society embodies the concept of incessant busyness, technological innovation, and a relentless pursuit of self-improvement. The irony lies in the fact that technology, which is supposed to be embraced by society, is utilized to outsource jobs, eliminate positions that are no longer necessary, and turn people into machines. While society may be more efficient as a result, it is also colder and less personable. Victims of downsizing or job loss are particularly affected by this harsh reality as technology has served as a catalyst for low-cost labor. Those who fail to achieve the "American Dream" are considered lazy in a world that does not tolerate those who cannot keep up.

The advertisement for Sprint exudes an aura of dominance and accomplishment, as well as sexual appeal and uncomplicatedness. It appears to communicate that with Sprint, one can possess everything. This aligns with the desire for material wealth that is propagated by Capitalism. Thus, in such

a system, objects are regarded more highly than individuals, who employ these objects to compensate for the emptiness resulting from technological isolation. Our possessions, not our thoughts, are what determine our worth.

The Sprint ad in the New York Times portrays products with limitless possibilities, but in modern society, only limits on money and buying power exist. This confusion between buying power and actual power is a common tactic used by advertisers to convince consumers that investing in technology is essential to not be left behind. This ad sheds light on the values of American society, which is driven by efficiency, technology, and the fear of being left behind. Despite the growing alienation due to efficient technology, consumers still seek solace in the hope that technology can bring them closer together.

Instead of fear, there is a feeling of empowerment that is conveyed through ads such as those from Sprint. The message is that everyone can have access to the same technology as those who have achieved the "American Dream." This sense of power translates into increased buying power and is beneficial for companies like Sprint.