Product, Services and Branding Strategies Essay Example

multi functional use. Watches are natural for Swiss company and the association of Switzerland which are consumed in North America.On the other had, Swiss Army has branched further, the clothes recent design from core polo shirts in the later fashion-oriented color to reflect the Swiss Army brand in its shield logo. Considerations in various directions are on as the company registers its trademark with products like tents, canteens, office equipments and others.

The additional products and lines Swiss Army Brands should consider include areas like vehicle assembly, tenders to manufacture weapons for military like guns, pistols, and grenades.Due to technology advancement, it should specialize with electronic and electronically engineering products like computers, mobile phones among others. Brand Extensions; positively affect the company through increment of sales from the new products which in turn increase income to the company. The company also creates trading channels with international countries and be recognized for its products which facilitate trading (Fried 1942). Negatively, the effect can be due to lack of modern technologies to apply in production, lack of skilled manpower and also capital in production.Swiss Army Brands opened retail stores to ensure interaction with the last consumer as a way of researching though getting views from customers.

It also signaled the company’s plan for global expansion. This helped the company to build its brand through researching for what is required from the customers.References: Fried H, (1942). The Guilt on the German Army. New York.

Booth G, (1942). In Darkest England. London. Larson H, and Bykofsky J. (1990).

The Transportation Corps. New York.