Kudler Fine Foods Service Request Analysis
Kudler Fine Foods Service Request James Foy BSA 310 August 22, 2011 Mr. Frank Futyma SERVICE REQUEST SR-KF-013 Service Request SR-kf-013 for Kudler Fine Foods University of Phoenix Business Systems BSA 310 James Foy August 22, 2011 Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program.
This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items.
Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc. , 2007). For the completion of this program, there are many aspects that need to be discussed and completed. Strategic planning, systems implementation, Network Security, training, Network maintenance, operational inputs and staffing will have to implemented.
Implementation Outline Aspects Kudler Fine Foods has laid out an Outline of the different aspects the company would like to cover this fiscal year. Higher Revenue and expansion being the company’s main goal this year. Additionally, implementation of the Frequent Shopper Program should expand revenue, expand the company and give customers added incentives to shop online. The World Wide Web has provided everyone dealing with ecommerce different avenues to expand profits. You have social media marketing, online advertising, and web links on different frequently visited websites.
These tricks of the trade can help get more consumers on the website to use the shopper program. By developing a new system to edit and increase the process of the currently advertising, accounting, inventory managing, merchandise and pricing sections systems along with appreciation of the loyal customer, these measures would definitely increase revenue. Goals and Purpose The goal on this request is the successful implementation on the Kudler Fine Foods Frequent Shopper Program. Since customers of Kudler Fine Foods are primarily concerned with quality and not the price of merchandise.
The shopper program will allow Kudler to track and make upgrades to its website, by tracking customer patterns. For this to occur, upgrades to the information technology department are necessary to accomplish the mission and purpose of this program. Legal Development & Security Processes Kudler Fine Foods has created an technological revenue database of all Kudler products that can be directly connected to their website. This process will allow consumers to buy any products of Kudler online. This systematic process will allow home deliver to its customers.
This is called electronic commerce; points can be added to all online purchases and credit, in addition to buying in the store. These points can also be credited towards gift items, plane tickets and rich foods and products on Kudler Fine Food website. We have developed personal SSL encrypted purchasing methods. When consumers first sign up for the Kudler Fine Foods Frequent Shopper Program they will have to submit, the customers name, address, Credit card and billing information as part of the program process.
After that customers will also have to select a 4-12 character user name that isn’t already used and an 8-16 character password using at least one uppercase letter, one lowercase letter, number and one special character. Once the customer provides the proper information. Once an account is set up, bonus loyalty points can be awarded… Different companies have indoctrinated a frequent shopper program into their business in past years. You absolutely have to take in account different aspects into consideration as mainly a business decision.
Decisions dealing with business are often disregarded and that can create friction within a company. Paying attention to detail in every business aspect can allow you to primarily focus on the tidbit miscues that can occur. Financial/Economic analysis This financial analysis helps understand the economical benefits and processes dealing with the implementation of new shopper program. Total costs and proposed salaries are taking to affect in this analysis. Also, training, support, installations, technical maintenance, supervisors, trouble call/help desk support, programming has been totaled.
To make this process successful Kudler Foods will have to show an increase in currency and a reduction on supplies and expenditures. Below is a charted diagram analysis of the expenditures of The Kudler Fine Foods Frequent Shopper Program: Ecommerce/Programming When dealing with online customers you always have the ability to predict or give hypothetical guess of how much success the program will have. The Ecommerce aspects of the Frequent Shopper Program are details of the inventory and Marketing Department’s strategy to raise the confidence and profits of its customers.
This will allow, customers the ability to shop and their habits and frequencies are noticed and rewarded. This supports the process provides a selection of specialty foods/goods that consumers will have a great chance of coming back to the website and become regular shoppers. To complete this process, customers will be given a Kudler food card that contains their face in black and white and a Kudler food information number. This card lets Kudler foods know how often you shop. The Kudler card also lets the customer accumulate reward points upon checkout. The more points you accumulate, the more rewards you can receive.
When the frequent shopper has accumulated the specific amount of points determined by Kudler, the reward of the customer choosing can be redeemed or awarded at the nearest store location or via mail. The Kudler Foods Information technology department is solely responsible for the expansion of ecommerce of the website. Implementing the development of this process will need the installations of any processes, which include hardware, and software, which is a requirement for these perspective processes. Summary There are many requirements to Kudler Fine Foods Frequent Shopping Program.
These processes will allow Kudler and staff to successfully implement and launch a program that will be successful. In this service request we looked at many angles and hurdles that can prevent and drive this program to be very successful. Given careful consideration and complete attention to detail, Kudler foods are now well prepared to start. Every program has mandatory processes that you have to take into effect. By doing this customer appreciation and sales will rise, and both Kudler and consumers will be given rewards. The main goal of rising revenue will be attained.