Career and Educational Goals
Personally, I believe that best jobs are the ones that people create for themselves and from this idea my goal after graduation is to open my own business which is special restaurant for children. This is because I have a passion in serving children. I also just don’t want to restrict myself to an undergraduate degree. I want study further until I obtain a PhD. I also take a course in childhood development as I feel it will be important to enable me to understand the need of children.
Purpose, Values And Mission
My life purpose which drives me forward is to experience life in all of its many forms as fully and consciously as possible, and to bring positive change into this world. To make the world a better place for everyone and impact on the lives of other people wherever I can. I believe that serving children will enable me have an impact in their lives.
The values that are most important for me...
to live are as following creativity commitment and patience. Commitment means to be able to think outside the box in order to create innovative and different results. Commitment on the other hand involves giving a promise to be loyal for certain task in your life. Patience involves taking time to do something and which can improve productivity and create better decision making.
My mission is to improve my local community, country and the world by serving selflessly. I am at putting my customers first before myself. The secret for successful business is to make sure that the customers are satisfied. This is why I need to be selfless and think about the customer first. The key questions that guide my choices include; How can I be an effective person in society? How can I create a change? And what can make me an independent person?
Market and Opportunity
At the moment, there not a lot of restaurants in the market that are purely dedicated to providing special services to children. Most of the restaurants serve the general public. This creates an opportunity for me to pursue my goal of opening my own business which will involve starting up special restaurant for children. Children need special attention. They need choice of food that are easy to handle and enjoyable. Parents also have a problem since they do not know if their kids will behave in a restaurant (Carroll-brown, 2011). They will not have to worry as they come to my restaurants as it will be specially designed for the kids. Also since my mission is to improve my local community, country and world by serving selflessly, opening a special restaurant for children enables me to exactly do this. This is because I will be able to provide to the community something that they really need but they just haven’t realized it yet. When they see its importance, they will come t
appreciate it and my business will grow. This will also benefit me in return (Slack, 2015).
Marketing and Implementation Strategy
My market poisoning statement will be “For parents who want their children to get the best meals and service in a restaurant, my restaurant will be the one to go among all the food restaurants in the market because the restaurants will be specially designed for children and therefore, provide the best services for them”. My business will be poisoned as the one that provide the best quality foods that are suitable to the health of the children and at the same time enjoyable to them. The quality of service provided will also be exemplary as kids require a lot of attention unlike adults.
· Values to add to the industry
My restaurant is going to add innovation to the food industry. Up to now many entrepreneurs in the restaurant business have not thought fit to provide specialized service to children. This is innovation exactly what I am going to offer to the industry. Up to now many parents are reluctant to take to their small children to the restaurants. This is because the children may tent to misbehave and also the menu services provided at the restaurants may not be suitable to the kids. This is why I want to bring this kind of innovation into the industry where parents will be free to take their kids to restaurants (Carroll-brown, 2011).
I will differentiate myself from other UAE students since I will be informed more on global issues and therefore will be able to provide services will be able to suit every culture in the world instead of just focusing on a single culture (Wilkins & Balakrishnan, 2015). From broader populace, I will be to differentiate myself in the way that I will have a competitive advantage over them. This is because being one of the pioneers to launch a business always comes with a competitive advantage since I will be able to establish my brand before many players can get into the industry. My creativity and commitment will also help me o do this.
Risks and Mitigation
Key milestones and checkpoints
My personal business plan has three key milestones, first to obtain the required funding to start off the first restaurant, second to ensure that the restaurant makes enough income to sustain itself, and third to make my restaurants a global brand by opening up branches in all the continents. To determine if I have successfully attained these milestones, I will compare the performance of the restaurants with these set milestones. To me, success is when I achieve the goals that I have set.
Like any other start up business, I will have to deal with the threat of competition from big corporations entering the industry (Bowring, 2014). Such corporations have a tendency of pushing small entrepreneurs, like me, out of the market. On the bright side, with the current global trend where more and more women are taking up jobs, little time is left for them to cook for their children. They would just prefer to find readymade food for
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