NAACP: The Black Consumerism Power Essay Example

those boycotting. In 1950s and 1960s, the NAACP looked askance at the participants of the demonstrations and aimed to improve their status by looking for new job opportunities of the African Americans. This action was a blow to the businesses existing to understand that the black had powers bestowed to them and they could exercise them still. For an organization to get public support for economic demand was like a gamble game to prefer to civil rights. Even the aim of the organized riots and demonstrations was to show the concern they had for business in south Carolina by the Americans, and the media which was inclusive of the newspaper editors and columnist agreed that the boycotts were of significant and justifiable as referenced from the status qou.

The Americans owning business were supposed to know the black consumers had rights to be employed and served well like the other citizens. The efforts of NAACP were further supported by the economic realities existing and awareness among the activists, created strength of this strategy more so issues of employment. Boycotting was amongst tools used by the protestors to attain their civil rights, since the early 20th century in urban north. States like Chicago, New York city and Detroit had highly experienced several issues of boycotts that aimed to win the chance for jobs for the African Americans in the era between World War II (Sewell, Stacy Kinlock, 2004). Forgot the issue of support of the boycotts by the media, they could also cause the separation between the leaders and civil rights groups. The formed groups of rights fight could address the enmity in rivalry movement, but short

to the individuals and leaders.

In addition, to the rivalry, this was a sign of disintegration and not great force. This tussle doesn’t fully analyze the existing competition between the activists and organizations, whether it influence the goal of the movement. The planned boycotts of the year 1960, displayed the conflict of civil rights leaders who aimed to have a chain of command in securing power of getting jobs for the African Americans. The federal governments and established leaders had out shown the priority couple of questions concerning the target of this group. They thought the roles played by the civil rights body would result to more racism in the workplaces and not as they hoped.

The protestor in the urban areas also initiated the use of militant tactics; the iniatives of result-oriented strategies that raised the need for affirmatives actions and equal proportionalism in terms of race. The division erupting from this made activists go against each and their power going down and employers be after the interest of goals and quotas of their firms (Sewell, Stacy Kinlock, 2004). Employers started looking into ways of compensating the employees and offer them good treatments. In conclusive these actions were giving remedy to the employment discrimination and employers could now recognize that the black had mighty bestowed upon them. During the start of 1060, the activist reciprocated to use of “affirmative action” the phrase which was first used by the Executive order of John F. Kennedy who ruled in 1961, financed the civil rights groups and started the protests to the business men who were not realizing how powerful the black had right on their side, in addition

to this protests also education was applied through negotiation with employers who had the wrong perception of black employees.

Surprisingly, as the administration declined on this, on providing the real meaning of the affirmative action which was to be applied to erase the past discrimination experienced by the black-Americans, militants and activists from the congress of racial equality made the attempts to accomplish this mission (Sewell, Stacy Kinlock, 2004). The white employers who had not employed the minority workers in the past had to open the big chances for the non-white to occupy them, and was among the items that made white see how the black consumerism was powerful. In the year 1961, a ruled that it was unconstitutional to disenfranchise the votes of the black people and an order was given to end this prolonged actions to those might practice. The ruled was an indication that the black consumerism had power on the prosperity of the government.

Some weeks after the ruling judge Johnston gave an order to the board of registrars from Macon County to actively register the blacks and the process had to be began again and called upon the overhaul of the ways of registration of voter (Sewell, Stacy Kinlock, 2004). With the above resolutions, on the point of boycotts to be organized by the NAACP, the four consecutive years on the Tuskegee merchants ended. On conclusion from the above reactions we can conclude that the boycotts performed and initiated by the NAACP produced good fruits to the black Americans. They could enjoy options of job positions and could be recognized as legible voters.

References

1. Sewell, Stacy Kinlock. "The" not-buying power" of
   

the black community: urban boycotts and equal employment opportunity, 1960-1964."