Johnson & Johnson Internal and External Analysis Essay Example

using technology help scientist come up with new HIV treatment called Intelence and Prezista. Also, “many of the product launches in 2007—from a broad portfolio of brands that includes Clean & Clear, RoC, Neutrogena, AVEENO , Lubriderm, Ambi and Groupe Vendome—were built on proprietary technology platforms proven effective through extensive clinical research. ” Technology contributed to the “new prolonged-release oral atypical antipsychotic, INVEGA Extended-Release Tablets” which helps with schizophrenia.

Intangible Culture: They believe that when you feel your best you perform your best, therefore they provide support programs that help their employees live healthier and safer lives. This encourages employees to innovate, create, develop and improve products every day.

Brand Reputation: According to this year’s Reputation Quotient survey, for the seventh consecutive year, Johnson & Johnson ranks No. 1 for corporate reputation. Johnson & Johnson products include numerous household names that are very recognizable to the consumer including Band-Aid and Tylenol.

They also have the patents and copyrights to a wide array of drugs and medical equipment. Human Resources •Incentives: The Company sponsors various retirement and pension plans, including defined benefit, defined contribution, and termination indemnity plans that cover most employees worldwide. These plans are based on assumptions for the discount rate, expected return on plan assets, expected salary increases and health care cost trend rates.They also offer 15 different stock option plans. Global Resources

• Johnson & Johnson has more than 250 companies located in 57 countries around the world. Objectives Mission Statement
• Johnson & Johnson does not have a mission statement but instead they have had a one page document for more than 50 years called

Our Credo: “We believe our first responsibility is to the doctors, nurses

and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately.Our suppliers and distributors must have an opportunity to make a fair profit.

We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe.

We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified.We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens - support good works and charities and bear our fair share of taxes.

We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas.

Research must be carried on, innovative programs developed and mistakes paid for.New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide

for adverse times. When we operate according to these principles, the stockholders should realize a fair return.