Ivf Based Movies And Their Effects Sociology Essay Example
Ivf Based Movies And Their Effects Sociology Essay Example

Ivf Based Movies And Their Effects Sociology Essay Example

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  • Pages: 10 (2550 words)
  • Published: July 20, 2017
  • Type: Research Paper
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Films possess a captivating quality in their capability to inspire and drive people. They have the potential to act as a catalyst, tackling subjects that ignite personal motivation. Throughout cinema's history, there has been an enchantment with how movies subtly mold societal norms, values, and conduct. Extensive research has explored the effectiveness of conveying messages through film, presenting various theories that indeed propose movies influence viewers' minds.

The research extensively investigates the impact of gesture images or film in mass media, demonstrating that films have a significant effect beyond providing entertainment. They possess the ability to enhance awareness, inspire and motivate individuals, while also influencing our thoughts and actions. This study specifically focuses on exploring the repercussions of films centered around In Vitro Fertilization (IVF) or Assisted Reproductive Technique (ART) for married cou


ples. Over the past decade, there has been an observable shift in film themes as filmmakers increasingly delve into real-life situations and address societal taboos. The main objective of this investigation is to analyze how IVF is portrayed in movies, given its recent popularity as a subject matter.

Observing various types of films can enhance our understanding, provide us with information, and increase our level of awareness. Since the start of media research, there have been concerns about whether motion pictures have direct and indirect effects on viewers' minds based on their needs and desires. However, certain films do exist that focus on specific topics and target particular audiences to achieve desired impacts. Any type of visual stimulation specific to movies elicits an emotional response with therapeutic properties (S C Noah, 2005-14).

Movies are recognized as a potent means of conveying knowledge to viewers. "Seeing i

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believing," and films serve as a powerful medium for presenting stories that resonate with us. Often, individuals immerse themselves in movies and imagine themselves experiencing the situations portrayed. It is not uncommon for this emotional connection to lead to tears.

The decision of such films can provide individuals with lessons or information they seek. IVF-based films have offered a solution for many couples struggling with infertility or individuals seeking to become sperm donors, either by overcoming their disability or by providing a way to earn money. The Medical Director of the Delhi IVF and Fertility Research Centre also confirms that due to media attention and the abundance of films centered around IVF, people are now more aware of this technology. Infertility is a widespread phenomenon, but advancements in technology have introduced medical interventions and techniques such as IVF or ART, commonly known as test tube babies. However, people were unaware of this process until the media began focusing on these subjects.

Two films have been released on this topic that engage the audiences. Doctor Shahnaz Nadir Lakhani also confirms in an interview with a reputable newspaper of Pakistan that media has played a critical role in changing people's opinion towards IVF treatment. The researcher examines the effects of the information disseminated by these films, particularly among married couples. A woman undergoing IVF treatment for infertility acknowledges that she learned about this treatment from certain media programs.

In a Muslim country like Pakistan, where religious guidelines are prioritized before reproductive intervention, it is important to note that 26 Muslim countries, including Pakistan, strictly prohibit sperm donation in IVF or gamete transportation. However, private clinics offering IVF services are flourishing

and infertile couples see this treatment as a solution for their marriage.

Dr Samrina Hashmi, the general-secretary of the Pakistan Medical Association (PMA), stated that it is important to regulate private institutions because they operate according to their own ethical codes while the government is influenced by certain religious groups. In recent years, the media and movies have raised awareness about this issue among different societies. This study aims to explore the opinions of married couples regarding their awareness and acceptance of the IVF procedure after watching IVF-related films.

Statement of Problem

Numerous research studies have been conducted to examine the impact of motion pictures or films on society.

According to Fearing (1947), there is a strong connection between gesture images and the alteration of attitude and behaviors among audiences. In his survey titled "retrieving: A survey of experimental and societal psychological science," F C Berlet confirms that individuals respond to situations that are familiar to their memories, perception, and imagination. Gesture images can have a desired impact on individuals as they help them understand their world. The ideas or subjects portrayed in movies directly and indirectly influence the change in audience behavior.

Movies have a subtle impact on the brain (Braff, 2011). Films centered around IVF or ART treatment, commonly known as sperm donation or test tube babies, have caught the attention of audiences, raising awareness about this treatment and the term IVF in recent years (Mahajan, 2012). Both Hollywood and Bollywood movies on IVF reflect the growing awareness and acceptance within their respective societies. However, no previous study has examined the effects of these movies on society, specifically among married couples, in terms of awareness and acceptance of

IVF treatment

This research survey investigates the effects of movies that focus on in vitro fertilization (IVF) on married couples. Although IVF has been available in Pakistan since 1985, there is still a lack of awareness about its procedures and implementation due to religious concerns and a high illiteracy rate. The limited understanding and hesitancy towards IVF treatment stem from the absence of official legislation in Pakistan that approves its practice, unlike countries such as the United Kingdom, United States, and even India where IVF is legally acknowledged.

Despite being ignored by health authorities' policies, private infirmaries and IVF centers are performing this procedure. However, movies that specifically address IVF have significantly heightened awareness regarding this issue. Gynecologist and sterility specialist Kamini Rao states that there has been a 30% rise in inquiries about the treatment. Presently, researchers are troubled about how these films impact married couples in Lahore, Pakistan. It's important to mention that although Pakistan has been practicing IVF for a considerable period of time, unlike certain other nations, there is no legal structure regulating its implementation in private establishments.

In the past, sperm donation and In Vitro Fertilization were not widely familiar or accepted, with many people unaware of these processes or opposed to using medical interventions for infertility and reproduction. However, in recent years, Hollywood and Bollywood movies have emerged as a means of challenging societal taboos by addressing medical matters and educating viewers about In Vitro Fertilization.

In certain states like the USA, UK, and India, the practice of overcoming infertility or becoming single parents has become normal. However, in Pakistan, where females have less independence in making decisions in this regard, sterile females

are more likely to be viewed as victims of socio-cultural factors (Chandra, 2009; pg 228). Additionally, considering the religious conservatism and low literacy rate of 40.3% (est. 2009, CIA), both male and female married couples are the focus of this study within the context of Lahore, Pakistan. Therefore, the researcher has conducted this study to examine whether these films have any impact on our society by analyzing both female and male married couples.


The aims of a study serve as its focus. They provide a specific purpose to guide the study and establish a framework for the entire research.

The research worker has been studying the impact of IVF-based films on married couples. The researcher has been interested in observing how the issues discussed in these films affect them. With these concerns in mind, the researcher has set the following objectives to establish the framework of the study. First, to analyze the level of awareness that IVF films are creating among married couples (knowing, understanding, sensitivity, awareness). Second, to explore the level of acceptance of the IVF technique among married couples after watching IVF films (acknowledgment, approval, endorsement, consent, support). And finally, to examine the opinions of married couples about IVF films.

(position, mentality, attitude, belief)

Research Questions

Research inquiries provide a focussed model for a research worker to conduct the survey. These inquiries define the entire procedure. For this purpose, research inquiries were designed to establish a focal point for this survey:

  1. Q1. Are films based on IVF increasing the general level of awareness among married couples?
  2. Q2.

To what extent do these films impact the belief level of married couples regarding IVF treatment? Q3. Do these films influence

the emotions of married couples regarding IVF treatment? Q4. Can these films change the mindset of married couples about IVF treatment? Q5. Do these films enhance motivation among married couples?


The hypothesis formulated for the study is as follows:

( A ) Major Hypothesis

Increased exposure to films centered around IVF issues has raised the level of awareness among married couples.

The primary goal of this study is to examine the impacts of IVF-based films on married couples.

The researcher aims to examine the level of awareness generated by IVF-based films among married couples, both men and women. Infertility has caused mental distress and anxiety due to societal and cultural factors, particularly affecting women who face social criticism and desire to escape these pressures. However, without the involvement of men, achieving this escape is not possible in our current society. As mentioned earlier, motion pictures are a significant means of motivating audiences and creating awareness. Therefore, the media attention given to IVF-based films is disseminating information that many people are unaware of. This study seeks to investigate the impact of IVF-based films on married couples in Lahore, Pakistan and evaluate the extent to which these films raise awareness.

The research worker has examined literature on sterile couples and found that they are more prone to experiencing psychological and social effects. They are determined to overcome their inability to conceive through any means available. IVF films serve as a method to inspire audiences and increase awareness about this popular medical treatment. The researcher's objective is to investigate the impact of IVF-based films on married couples in Lahore, Pakistan, in order to determine if these films raise

awareness among them and the extent to which they accept this process within our society.

(B) Sub-Hypothesis

The greater exposure married couples have to IVF-based films, the more likely their level of acceptance towards IVF treatment will change.

The researcher aims to explore how IVF-based films can enhance the acceptance level among married couples concerning their family and social interactions. Despite residing in a society with strong religious beliefs and no legal framework for IVF, private institutions practice it and it is accepted by a limited segment of society. This study intends to investigate how media attention and films related to IVF influence the acceptance level among married couples in Lahore, Pakistan.

Purpose of the Study

The study seeks to investigate how films have influenced married couples in Lahore, Pakistan, with a specific focus on in vitro fertilization (IVF) and generative engineering. The objective is to measure the awareness and acceptance levels of married couples and examine the impact of these films on their perception. This research is significant because films have had a vital role in shaping public opinion about generative technologies, but little attention has been given to their influence on married couples.

Rationale for selecting movies centered on IVF

According to Marshall McLuhan, films possess the potential to influence how individuals perceive and comprehend the world by presenting a continuous stream of visual imagery. Films are widely acknowledged as an influential medium that serves both educational and entertainment purposes, as well as being utilized for propaganda dissemination. Beyond merely conveying information, films have a profound impact on viewers' psychological and emotional states. This study aims to investigate the emotional connections people establish with certain subjects, such as In

Vitro Fertilization (IVF) reproductive treatment. Through their powerful visual portrayals, films heighten emotional responses and play a crucial role in shaping individuals' thoughts, opinions, and attitudes towards specific phenomena.

The films of the past decade have brought a lot of attention to IVF intervention and process. These films have raised awareness levels in various societies, except in Pakistan where little attention has been given to the effects on society and married couples. However, the researcher is concerned about this and notes that media has the power to educate and motivate audiences everywhere. For example, in Bangalore (India), there was a 30% increase in inquiries about IVF after the release of the movie Vicky Donor in 2012. In Pakistan, IVF has been practiced since 1985 under private establishments, but it has only been successfully implemented among a limited circle of people who are knowledgeable about the treatment. However, in the past five years, films that depict stories based on IVF have helped create a general understanding and awareness among the public.

The purpose of this survey is to analyze the impact of IVF based films on married couples in Lahore, Pakistan. The researcher aims to determine the level of awareness these films have created and the extent to which they have influenced females' opinions on this topic.

Reasons for selecting married couples

The survey focuses on exploring the effects of IVF based films specifically on married couples in Lahore, Pakistan. Previous studies have examined the relationship between infertility and females, suggesting that women tend to be more emotionally affected by infertility and have a strong desire to have children (Bergh, T., Boivin, J., & Collins, A, 1999, 78(1):42-48). However,

considering the socio-cultural factors in our society, where women often lack independence in making decisions related to reproductive techniques, it is important to investigate the impact of these films specifically on married couples.

Therefore, the purpose of this survey is to investigate the impact of IVF films on married couples in Lahore, Pakistan. Taking into account the religious reservations and misunderstandings about the treatment that are highlighted in these films, this study aims to examine whether married couples are becoming aware through these films and to what extent, as well as how these films shape their opinion regarding the acceptance of this treatment in our society.

Significance of the Study

This study is valuable in analyzing the current and future scenario of IVF treatment in the Muslim world, specifically how films create general awareness and increase acceptance levels among married couples living in Muslim societies. These films, focused on IVF, serve as an effective tool for social education, but topics related to IVF are sensitive in Muslim countries. This phenomenon originates from Western societies where it is common to become a single parent or use IVF to overcome infertility. However, this survey will explore the level of acceptance within Muslim societies like Pakistan, where IVF is not yet legalized but is practiced privately.

The international community's readers should pay attention to the impact of IVF treatment and its media coverage, particularly through films, on Pakistani society. It is crucial to see how this is affecting married couples and to what extent they are becoming aware and willing to change their views and opinions.

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