Corporate Social Responsibility In Developing Countries Sociology

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The challenge for corporate societal duty ( CSR ) in developing states is framed by a vision that was distilled in 2000 into the Millennium Development Goals-‘a universe with less poorness, hungriness and disease, greater survival chances for female parents and their babies, better educated kids, equal chances for adult females, and a healthier environment ‘ ( UN, 2006: 3 )

The principle for concentrating on CSR in developing states as distinct from CSR in the developed universe is fourfold:

1. Developing states represent the most quickly spread outing economic systems, and therefore the most moneymaking growing markets for concern ( IMF, 2006 ) ;

2. Developing states are where the societal and environmental crises are normally most acutely felt in the universe ( WRI, 2005 ; UNDP, 2006 ) ;

3. Developing states are where globalisation, economic growing, investing, and concern activity are likely to hold the most dramatic societal and en-vironmental impacts ( both positive and negative ) ( World Bank, 2006 ) ;

4. Developing states present a typical set of CSR docket challenges which are jointly rather dii¬¨ňÜerent to those faced in the developed universe.

Analysis Degree

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Most research on CSR in developing states to day of the month has either generalized about all developing states ( e.g. Frynas, 2006 ) , or focused at a national ( instead than a regional ) degree. In footings of generic literature, Corporate Citizenship in Developing Countries ( Pedersen and Huniche, 2006 ) is a utile collection, as are particular issues on CSR in developing states that have appeared in the Journal of Corporate Citizenship ( issue 24, 2006 ) , International Ai¬¨ňÜairs ( 81 ( 3 ) , 2005 ) and Development ( 47 ( 3 ) , 2004 ) .

Despite the focal point on states in the literature, merely about a i¬?fth of all developing states have had any CSR diary articles published on them. Of these, the most commonly analyzed and written about

States are China, India, Malaysia, Pakistan, South Africa, and Thailand. Analysis at a regional degree ( notably Africa, Asia, and Latin America ) is going more common, but documents at the sector, corporate, or single degree remain comparatively scarce.


Although the literature frequently frames the argument about CSR in a planetary context, there is really small empirical research on the nature and extent of CSR in developing states. One noteworthy exclusion is Baskin ‘s ( 2006 ) research on the reported corporate duty behaviour of 127 taking companies from 21 emerging markets across Asia, Africa, Latin America, and Central and Eastern Europe, which he compares with over 1,700 taking companies in high-income OECD states.


Asia is the part most frequently covered in the literature on CSR in developing states, with a signii¬?cant focal point on China, India, Indonesia, Malaysia, Pakistan, and Thailand. Other states that have had less attending include Bangladesh, the Pacii¬?c Forum Islands Sri Lanka, and Vietnam. The Journal of Corporate Citizenship particular issue on CSR in Asia ( issue 13, spring 2004 ) provides a good overview of the position of the argument. Editors Birch and Moon ( 2004 ) note that CSR public presentation varies greatly between states in Asia, with a broad scope of CSR issues being tackled ( e.g. instruction, environment, employee public assistance ) and manners of action ( e.g. foundations, volunteering, and partnerships ) .

A figure of quantitative surveies coni¬?rm this image of CSR discrepancy. In a study of CSR coverage in Asia, Chapple and Moon ( 2005 ) i¬?nd that about three-fourthss of big companies in India present themselves as holding CSR policies and patterns versus merely a one-fourth in Indonesia. Falling someplace between these two extremes are Thailand ( 42 % ) , Malaysia ( 32 % ) , and the Philippines ( 30 % ) . They besides infer from the research that the development of CSR in Asia tends to happen in three moving ridges, with community engagement being the most constituted signifier of CSR, following by consecutive 2nd and 3rd moving ridges of socially responsible production procedures and employee dealingss. In a comparative study of CSR in 15 states across Europe, North America, and Asia, Welford ( 2005 ) speculates that the low response rates from states like Hong Kong, Malaysia, Mexico, and Thailand may in itself be an index of CSR being less prevailing in developing states. This seems to be borne out by the research i¬?ndings, in which these states reasonably systematically underperform when compared with developed states across 20 facets of CSR measured by the study. More specii¬?cally, Malaysia is by and large the weakest in footings of CSR public presentation, with Thailand being comparatively strong on external facets ( such as child labour and moralss ) and Hong Kong being by and large better on internal facets such as non-discrimination and equal chances.


The literature on CSR in Africa is to a great extent dominated by South Africa, while other pockets of research exist for C & A ; ocirc ; Te D’Ivoire, Kenya, Nigeria, Tanzania, and Mali and Zambia. Very few documents are focused on industry sectors, with traditionally high impact sectors like agribusiness, excavation, and petrochemicals having most conspicuously. Two good beginnings of literature on the part are Corporate Citizenship in Africa and the Journal of Corporate Citizenship particular issue on CSR in Africa. The latter concludes that academic establishments and research workers concentrating specii¬¨?cally on corporate citizenship in Africa remain few

and under-developed.

I besides found that, in contrast to the socially orientated focal point of the literature on CSR in developing states more by and large, concern moralss dominates as a research subject in the part, accounting for 42 % of all articles on CSR in Africa over the past decennary. Partially, this rei¬‚ects the corporate weight of the ethics-focused diaries in the survey. But it is besides because CSR arguments in Africa have historically been framed in footings of the moralss of colonialism and apartheid and the prevalence of corruptness and fraud on the continent.

Latin America

CSR in Latin America is the least covered of the developing state parts, with the focal point chiefly on Argentina, Brazil and Mexico, although Nicaragua and Venezuela besides characteristic. One helpful aggregation of documents is the Journal of Corporate Citizenship particular issue on CSR in Latin America.

De Oliveira ( 2006 ) notes that the CSR docket in Latin America has been to a great extent shaped by socio-economic and political conditions, which have tended to worsen many environmental and societal jobs such as deforestation, unemployment, in-equality, and offense.

D rivers

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Having sketched a wide overview of the ways in which the literature on CSR in developing states can be classii¬¨?ed, every bit good as giving a i¬¨‚Äöavour of CSR in a regional context, I now want to turn to the cardinal inquiry of what makes CSR in developing states dii¬¨ňÜerent from its typical manifestation in the developed universe, as dei¬¨?ned by America and Europe. One powerful manner to make this is by analyzing the assorted drivers for CSR in developing states. Although they are non all alone to developing states, together they build up a typical image of how CSR is conceived, incentivized, and practiced in emerging economic systems. I have identii¬¨?ed 10 major drivers for CSR in developing states, as illustrated in Figure 1.1 and discussed below. Internal drivers refer to force per unit areas from within the state, while external drivers tend to hold a planetary beginning.

CSR in Developing States

Figure 1.1

Political Reform

CSR in developing states can non be divorced from the socio-political reform procedure, which frequently drives concern behaviour towards incorporating societal and ethical issues. For illustration, De Oliveira ( 2006 ) argues that the political and associated societal and economic alterations in Latin America since the 1980s, including democratisation, liberalisation, and denationalization, have shifted the function of concern towards

taking greater duty for societal and environmental issues. In South Africa, the political alterations towards democracy and righting the unfairnesss of the yesteryear have been a signii¬¨?cant driver for CSR, through the pattern of improved corporate administration ( Roussouw et al. , 2002 ) , corporate concern action for societal upliftment ( Fourie and Eloi¬¨ňÜ , 2005 ) , black economic authorization ( Fig, 2005 ) , and concern moralss ( Malan, 2005 ) . Visser ( 2005a ) lists more than a twelve illustrations of socio-economic, environmental, and labor-related legislative reform in South Africa between 1994 and 2004 that have a direct bearing on CSR. Likewise, more late, the end of accession to European Union rank has acted as an inducement for many Central and Eastern European states to concentrate on CSR, since the latter is acknowledged to stand for good pattern in the EU ( Baskin, 2006 ) .

Cultural Tradition

While many believe CSR is a Western innovation ( and this may be mostly true in its modern construct ) , there is ample grounds that CSR in developing states draws strongly on deep-seated autochthonal cultural traditions of philanthropic gift, concern moralss, and community embeddedness.

In a Latin American context, Sanborn ( 2002 ) , quoted in Logsdon et Al. ( 2006 ) reminds us that ‘varied traditions of community self-help and solidarity stretch back to the part ‘s pre-Hispanic civilizations, and include the common assistance societies, trade brotherhoods and professional associations that emerged in the 19th and early twentieth centuries ‘ ( p. 2 ) . This is consistent with Logsdon et Al. ‘s ( 2006 ) myths of CSR in Mexico that need exposing: ‘One myth is that CSR in Mexico is new, another is that US i¬¨?rms brought CSR to Mexico, and a 3rd is that CSR as practised by Mexican i¬¨?rms merely rei¬¨‚Äöects the CSR forms and activities of US i¬¨?rms ‘ ( p. 51 ) .

In Asia, Chapple and Moon ( 2005 ) make a similar decision, viz. that ‘CSR does vary well among Asiatic states but that this fluctuation is non explained by [ degrees of ] development but by factors in the several national concern systems ‘ , a i¬¨?nding consistent with Birch and Moon ‘s ( 2004 ) reappraisal of CSR documents for the Journal of Corporate Citizenship particular issue on CSR in Asia

Socio Economic Precedences

There is a powerful statement that CSR in developing states is most straight shaped by the socioeconomic environment in which i¬?rms operate and the development priorities this creates. Amaeshi et Al. ( 2006 ) , for illustration, argue that CSR in Nigeria is specii¬?cally aimed at turn toing the socio-economic development challenges of the state, including poorness relief, health-care proviso, substructure development, and instruction. This, they argue, stands in blunt contrast to many Western CSR precedences such as consumer protection, just trade, green selling, clime alteration concerns, or socially responsible investings.

Similarly, Schmidheiny ( 2006 ) inquiries the rightness of imported CSR attacks, mentioning illustrations from Latin America, where the most urgent issues like poorness and revenue enhancement turning away are typically non included in the CSR constructs, tools, and methodological analysiss arising in developed states. By contrast, locally developed CSR attacks are more likely to react to the many societal and environmental jobs in the part, such as deforestation, unemployment, income inequality, and offense ( De Oliveira, 2006 ) . Michael Spicer, CEO of the South Africa Foundation and former senior executive for the excavation pudding stone Anglo American, argues that holding CSR guided by the socio-economic precedences of the state or part is merely good concern. Furthermore, he suggests that companies in developing states have to actively determine the socio-economic and political landscape in order to make an operating environment which is contributing for concern ( Middleton, 2005 ) . The concern response to the socio-economic challenge of HIV/AIDS is a instance in point ( Brennan and Baines,2006 ) .

Crisis Response

Assorted sorts of crises associated with developing states frequently have the ei¬¨ňÜect of catalysing CSR responses. These crises can be economic, societal, environmental, health-related, or industrial. For illustration, Newell ( 2005 ) notes that the economic

crisis in Argentina in 2001-2 marked a signii¬¨?cant turning point in CSR, motivating arguments about the function of concern in poorness relief. Others see climate alteration ( Hoi¬¨ňÜman, 2005 ) and HIV/AIDS ( Dunfee, 2006 ) as crises that are startling CSR in developing states. Catastrophic events with immediate impact are frequently more likely to arouse CSR responses, particularly of the philanthropic sort. The corporate response to the Asian tsunami is a authoritative instance in point ( Fernando, 2007 ) . However, industrial accidents

may besides make force per unit area for CSR. Examples include Union Carbide ‘s response to the 1984 Bhopal catastrophe in India ( Shrivastava, 1995 ) and Shell ‘s response to the hanging of human rights activist Ken Saro-Wiwa in Nigeria in 1995 ( Wheeler et al.,2002 ) .

Government Gaps

CSR as a signifier of administration or a response to administration challenges is discussed elsewhere in this book ( Levy and Kaplan, Chapter 19 ) . However, of peculiar relevancy for developing states is the fact that CSR is frequently seen as a manner to stop up the ‘governance spread ‘ left by weak, corrupt, or under-resourced authoritiess that fail to adequately supply assorted societal services ( lodging, roads, electricity, wellness attention, instruction, etc. ) . Matten and Moon ( forthcoming ) see this as portion of a wider tendency in developing states with weak establishments and hapless administration, in which duty is frequently delegated to private histrions, be they household, folk faith, or, progressively, concern. Furthermore, ‘as many developing state authorities enterprises to better life conditions falter, advocates of [ CSR and underside of the pyramid ] schemes argue that companies can presume this function ‘ . Such advocates of CSR, Blowi¬¨?eld and Frynas ( 2005 ) observe, see it as ‘an option to authorities ‘ ( p. 502 ) which is ‘frequently advocated as a agency of i¬¨?lling spreads in administration that have arisen with the acceleration of broad economic globalization ‘ ( p. 508 ) . A study by the World Business Council for Sustainable Development ( WBCSD 2000 ) illustrates this position: when asked how CSR should be dei¬¨?ned, Ghanaians stressed ‘building local capacity ‘ and ‘i¬¨?lling in when authorities falls short ‘ . Moon ( 2002a ) argues that this is portion of a broader political displacement towards ‘new administration ‘ attacks, whereby authoritiess are progressively seeking to portion duties and to develop new manners of operation, whether as a consequence of overload or of a position that they do non hold a monopoly of solutions for society.

This is frequently in the signifier of societal partnerships with non-proi¬¨?t and for-proi¬¨?t organisations. Moon et Al. ( 2005 ) citation this as an illustration of corporations moving in a ‘civic republicanism ‘ manner. In add-on to being encouraged to step in where one time merely authoritiess acted, through the mechanism of either denationalization or public assistance reform, Matten and Crane ( 2005 ) besides suggest that companies enter the sphere of citizenship where authorities

has non as yet administered citizenship rights, for illustration, bettering working conditions in sweatshops, guaranting for employees a life pay, and i¬¨?nancing the schooling of kid labourers in the absence of statute law necessitating this. However, there are many critics of this attack. Hamann et Al. ( 2005 ) argues that CSR is an unequal response to these administration spreads and that more proactive engagement in traveling local administration towards answerability and inclusiveness is necessary. Blowi¬¨?eld and Frynas ( 2005 ) besides question the logic: ‘Is CSR a stepping-stone on the way to better national ordinance in developing states? Or is it portion of a longer term undertaking for get the better ofing the failings of territorially prescribed judicial and welfare mechanisms, that is, turn toing the restrictions of the nation-state in modulating a planetary economic system? ‘ ( p. 509 )

There are besides serious inquiries about the dependences this administration spread attack to CSR creates, particularly where communities become reliant for their societal services on companies whose primary answerability is to their stockholders. Hence, multinationals may cut outgo, or disinvest from a part if the economic sciences dictates that they will be more proi¬?table elsewhere. There is besides the issue of sensed complicity between authoritiess and companies, as Shell all excessively distressingly experienced in Nigeria ( Ite, 2004 ) .

Market Access

The i¬¨‚Äöipside of the socio-economic precedences driver is to see these unfuli¬¨?lled homo needs as an untapped market. This impression underlies the now burgeoning literature on ‘bottom of the pyramid ‘ schemes, which refer to concern theoretical accounts that focus on turning the four billion hapless people in the universe into consumers ( Prahalad and Hammond, 2002 ; London and Hart, 2004 ; Rangan et al. , 2007 ) . As we have antecedently noted, this straying of concern into the development sphere is non without its critics or jobs ( Hardcourt, 2004 ) .CSR may besides be seen as an enabler for companies in developing states seeking to entree markets in the developed universe. For illustration, Baskin ( 2006 ) identii¬¨?es competitory advantage in international markets as one of the cardinal drivers for CSR in Central and Eastern Europe and Asia. Similarly, Araya ‘s ( 2006 ) study of CSR coverage among the top 250 companies in Latin America found that concerns with an international gross revenues orientation were about i¬¨?ve times more likely to describe than companies that sell merchandises regionally or locally. This is particularly relevant as more and more companies from developing states are globalising and necessitating to follow with international stock market listing demands, including assorted signifiers of sustainability public presentation coverage and

CSR codification conformity ( Visser, 2005a ) . This is echoed in Chapple and Moon ‘s ( 2005 ) survey of seven states in Asia, which found that there is a strong relationship between international exposure, either in footings of international gross revenues or foreign ownership, and CSR coverage. CSR is besides sometimes used as a partnership attack to making or developing new markets. For illustration, the AED/Mark Partnership with Exxon Mobil was created on the footing of developing a feasible market for insecticide-treated mosquito cyberspaces in Africa, while bettering pregnant adult females ‘s entree to these cyberspaces, through the bringing of targeted subsidies ( Diara et al. , 2004 ) . Similalry, ABB used a partnership attack to CSR to present a rural electrii¬¨?cation undertaking in Tanzania ( Egels, 2005 ) .

International Standardization

Despite the argument about the Western infliction of CSR attacks on the planetary South, there is ample grounds that CSR codifications and criterions are a cardinal driver for CSR in developing states. As already noted, Baskin ‘s ( 2006 ) study of CSR patterns in emerging markets indicates turning acceptance rates of ISO 14001 and the Global Reporting Initiative ‘s Sustainability Reporting Guidelines. Codes are besides often used as a CSR response in sectors that are prevailing in developing states, such as gardening ( Dolan and Opondo, 2005 ) , chocolate ( Schrage and Ewing, 2005 ) , and fabrics ( Kaufman et al. , 2004 ) , every bit good as to cover with pressing societal issues in developing states, such as child labour ( Kolk

and Van Tulder, 2002 ) or the function of adult females in the workplace ( Prieto-Carron, 2004 ) . Often, CSR is driven by standardisation imposed by multinationals endeavoring to accomplish planetary consistence among its subordinates and operations in developing states. For illustration, the Asia survey by Chapple and Moon ( 2005 ) found that ‘multinational companies are more likely to follow CSR than those runing entirely

in their place state, but that the proi¬¨?le of their CSR tends to rei¬¨‚Äöect the proi¬¨?le of the state of operation instead than the state of beginning ‘ .

Economic Duties

It is good known that many developing states sui¬¨ňÜer from a deficit of foreign direct investing, every bit good as from high unemployment and widespread poorness. It is no surprise, hence, that the economic part of companies in developing states is extremely prized, by authoritiess and communities likewise. Fox ( 2004 ) argues that this should non be seen in a negative visible radiation, but instead as a more development-oriented attack to CSR that focuses on the enabling environment for responsible concern in developing states and that brings economic and equity facets of sustainable development to the head of the docket. This is similar to the attack to economic duty taken by companies in Europe, in contrast to the more narrow focal point on proi¬¨?tability in the USA ( Crane and Matten, 2007a ) . Hence, in developing states, CSR tends to emphasize the importance of ‘economic multipliers ‘ , including the capacity to bring forth investing and income, produce safe merchandises and services, create occupations, invest in human capital, set up local concern linkages, dispersed international concern criterions, support engineering transportation and construct physical and institutional substructure ( Nelson, 2003 ) . For this ground, companies that operate in developing states progressively report on their economic duties by building ‘economic value added ‘ statements.

Ethical Duties

Crane and Matten ( 2007a ) suggest that ethical duties enjoy a much higher precedence in Europe than in the United States. In developing states, nevertheless, moralss seems to hold the least ini¬‚uence on the CSR docket. This is non to state that developing states have been untouched by the planetary tendency towards improved administration ( Reed, 2002 ) . In fact, the 1992 and 2002 King Reports on Corporate Governance in South Africa have both led the universe in their inclusion of CSR issues.

For illustration, the 1992 King Report was the i¬¨?rst planetary corporate administration codification to speak about ‘stakeholders ‘ and to emphasize the importance of concern answerability beyond the involvements of stockholders ( IoD, 1992 ) . Similarly, the 2002 revised King Report was the i¬¨?rst to include a subdivision on ‘integrated sustainability describing ‘ , covering societal, transmutation, ethical, safety, wellness, and environmental direction policies and patterns ( IoD, 2002 )

This advancement is surely encouraging, but in general, it is still the exclusion instead than the regulation. For case, in Transparency International ‘s one-year Corruption Perception Index and Global Corruption Barometer, developing states normally make up the majority of the most ailing graded states. Furthermore, study respondents from these states by and large agree that corruptness still ai¬¨ňÜects concern to a big extent. The World Bank ‘s ( 2005 ) Investment Climate Survey paints a similar image.


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To sum up, I have argued that CSR in developing states has the undermentioned typical features ( Visser et al. , 2007 )

CSR tends to be less formalistic or institutionalized in footings of the CSR benchmarks normally used in developed states, i.e. CSR codifications, criterions, direction systems and studies.

Where formal CSR is practiced, this is normally by big, high proi¬?le national and transnational companies, particularly those with recognized international trade names or those draw a bead oning to planetary position.

Formal CSR codifications, criterions, and guidelines that are most applicable to developing states tend to be issue specii¬?c ( e.g. just trade, supply concatenation, HIV/AIDS ) or sector-led ( e.g. agribusiness, fabrics, excavation ) .

In developing states, CSR is most normally associated with philanthropic gift or charity, i.e. through corporate societal investing in instruction, wellness, athleticss development, the environment, and other community services.

Making an economic part is frequently seen as the most of import and ei¬¨ňÜective manner for concern to do a societal impact, i.e. through investing, occupation creative activity, revenue enhancements, and engineering transportation.

Business frequently i¬¨?nds itself engaged in the proviso of societal services that would be seen as authorities ‘s duty in developed states, for illustration, investing in substructure, schools, infirmaries, and lodging.

The issues being prioritized under the CSR streamer are frequently dii¬¨ňÜerent in developing states, for illustration, undertaking HIV/AIDS, bettering working conditions, proviso of basic services, supply concatenation unity, and poorness relief.

Many of the CSR issues in developing states present themselves as quandary or trade-oi¬¨ňÜs, for illustration, development versus environment, occupation creative activity versus higher labor criterions, strategic philanthropic gift versus political administration.

The spirit and practise of CSR is frequently strongly resonating with traditional communitarian values and spiritual constructs in developing states, for illustration, African humanitarianism ( ubuntu ) in South Africa and harmonious society ( xiaokang ) in China.

The focal point on CSR in developing states can be a accelerator for placing, planing and proving new CSR models and concern theoretical accounts, for illustration, Prahalad ‘s Bottom of the Pyramid theoretical account and Visser ‘s CSR Pyramid forDevelopingCountries.

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