International and Domestic Marketing Comparison Essay Example

football basketball and baseball are among the most popular sports in which Americans frequently spend substantial amounts of money on events associated with them. Furthermore,the U.S is internationally recognized for its role as a major exporter of entertainment such as news movies music conveyed through various mediums including television - one of the leading mass media platforms (USA Study Guide 2007). According to statistics provided by USA Study Guide (2007), it has been discovered that at least one television is owned by 97% of Americans while numerous households possess three or more televisions.The advertising strategies in the United States and Germany differ, with Germany focusing on practicality while the U.S. emphasizes successful marketing based on current trends and creating desire for specific products. The U.S. is known for its constantly evolving culture and diverse influences from various cultures worldwide. To enter the German international market successfully, businesses must understand the strict laws and regulations governing marketing and advertising in Germany. These laws define different types of advertising, including Plainclothesman Advertising and Parthenogenesis's/Radio shopping. Popular television stations in Germany are categorized as "Installment ¶beneficent Erects" and are not allowed to make a profit. These independent stations operate without government influence, with top managers appointed by councils representing major societal groups according to existing laws. Instead of licensing fees, individuals who own radios or televisions pay monthly fees that fund these operations. Television advertising in Germany is limited to specific times of the day and does not disrupt movies or news programs according to Guttering (1996). On public channels, advertising is restricted to 20 minutes during work hours, while on private channels it cannot exceed 20% of

daily transmission time.In contrast to Germany's intricate system, marketing and advertising in the U.S. are less complex. The U.S. has regulatory bodies such as the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) that oversee communication and focus on ad content, antitrust laws, copyrights, and trademarks (HAG.org, 2009). Conversely, Germany allows more frequent and unrestricted TV advertising throughout the day for advertising purposes only, resulting in interruptions in movies, news shows, and television programs (HAG.org, 2009). Advertisers often purchase prime time spots for commercials during popular shows like NFL games and American Idol (HAG.org, 2009).

Germany's economy heavily relies on exports as it holds the position of being the top global merchandise exporter (Thinnest ,1999). The country uses Euro as its currency with monetary policy set by the European Central Bank based in Frankfurt Germany (Thinnest ,1999). Germany's financial system is bank-oriented rather than stock market-driven which leads to high unemployment rates and burdensome bureaucracy regulations for businesses persistently (Thinnest ,1999). Additionally, agriculture in Germany is highly productive with over 90% of its required nutrition being domestically produced (Thinnest ,1999).
On the other hand ,the United States boasts the largest national economy worldwide.According to the United States Department of Labor (2009), the US experiences stable GDP growth and low unemployment rates. It is a major player in global trade, leading in exports and remaining one of the top three exporters of goods. The country heavily relies on its banking system's stock market. However, there are economic concerns arising from external debt as baby boomers retire and Social Security funds decrease. In summary, when it comes to government structure, marketing practices, and advertising strategies, Germany operates

differently compared to the United States. Therefore, individuals planning to do business in another country should conduct thorough market research before creating a marketing and advertising plan.