Harley Davidson Argumentative Essay Example

The expansion of the brand Pinks has led to the development of both positive and negative attitudes among different groups. While it is considered normal for individuals aged 18-30 to purchase Pinks lingerie, bras, panties, and other products, it may have a negative connotation if the same items are bought by individuals aged 11-15. This brand is largely associated with a youthful and playful image. However, due to cultural differences, I believe it may face challenges in selling in Asia where there is a perception of Asians being less creative.

L'Oreal: Questions about an Image Makeover in India:

1. Using the full spectrum of segmentation variables, describe how L'Oreal has segmented the Indian market.
2. What segment is L'Oreal now targeting? How is L'Oreal now positioning its products? How do these strat
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   egies differ from those employed by its competitors in India?

3. What role, if any, does social responsibility play in L'Oreal targeting strategy in India?
4. Do you think that L'Oreal will accomplish its goals in India? Why or Why not?
5. What segmentation, targeting, and signposting recommendations would you make to L'Oreal for future marketing efforts in India?

Answers:

1. L'Oreal has segmented the Indian market by studying Indian's demographic and geographic history to further strengthen their image.
2. L'Oreal is targeting the middleman's, they are trying to build an image of being a superior brand... A luxury brand, while its competitors is targeting the lower-class which comprises of much of Indian's population and is selling cheap products.
3. It plays a hug