Market Segmentation Essay Examples

Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group, which also owns a number of other retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. Topshop is one of the leading fashion stores on the high street market and is very […]

The purpose of this report is to know the three market selection process, which is market segmentation, market targeting, and market positioning. The business will be opened is supermarket which sell the most important and customer needs. There are three main parts of market selection. First thing the company must segment the market then divides […]

Defining the objective of the research study is crucial to understand consumer and ultimately to predict how they would react. By understanding the reasons that drive them to use the service or dislike the service, we can then understand the motivation behind it and make necessary correction or plan appropriate strategies for the target segment. […]

Inditex, a global retail company, made its entry into the international market in 2000 and has diversified its portfolio with six different chains. Among these chains, Zara stands out as Inditex’s dominant and most influential brand. This case study explores Zara’s marketing tactics on a global scale and also analyzes the strategies employed by its […]

Executive Summary Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan, we cannot invest abroad hence should think seriously about export. The National China Company, the largest manufacturer of good quality dinnerware in the United States […]

Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP, […]

Historically, car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. Financially constrained buyers (single men and women without children <100,000 FF) Average income, more youthful/expressive buyers (100-250 thousand FF, single men/women/childless couples) Average income and/or family constrained buyers (full […]

Introduction This case analyses the market strategy behind the introduction of Exact! Universal Apparel. In the past, the Foschini Group owned a chain store called Pages. Pages had been a successful chain in the past, but it targeted a different market to the target market identified by Exact!. Pages target market was focused on the […]

 Executive Summary Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold (Qantas Web Site, 2008). Identification of target markets is imperative to Qantas’s success. Mortished (2003) explains that Qantas uses Behavioural segmentation to select its target market. This […]

Market segmentation is the fundamental component of a market-based strategy. A market segment is a specific group of customers with distinctive customer needs, purchase behaviours and different descriptive characteristics. (Best, 2000) By categorizing markets into sub sectors, targeting marketing effort in such a way as to meet the technical and other requirements of each of […]

Explain strategic planning, and discuss how it relates to the company mission, objectives, and goals. Virgin Atlantic, one of the most upcoming businesses of Virgin Group was established in 1984. It is an international airline. There are 6 classes in the virgin Atlantic i. e. economy – lowest/flexible, premium economy – lowest/flexible and for the […]

The marketing concept is a business philosophy that challenges the three business orientations we just discussed.The marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer values to its chosen target markets. The marketing concept rests on four pillars: […]

Introduction Innocent owns over 60% market share of the smoothie niche market, and are currently looking to expand into the volume juice market.Objectives: To show Innocent’s position in the market in relation to niche and volume competitors. To use the marketing mix to assess the challenges faced when expanding into a new market. To advise […]

What are the factors involved in marketing a new product? Executive Summary There are many factors involved in Marketing a new product in a particular market in the UK. However, there are essential basic marketing steps and strategies ‘Goldsport’ can take to make their product successful and this will require a good understanding of each […]

The market segmentation for the Italian Sausage Business primarily focuses on demographic factors such as gender, work status, and the number of kids in the household. This segmentation is based on observable characteristics of customers. According to research conducted by Saxonville, the target market for the Italian Sausage Business is the female head of household. […]

Market segmentation is a long-standing strategy used especially in consumer products. It is measurable, accessible, distinguishable, and actionable. Observing markets in the Philippines, can you identify market segments for fast food, garments, cigarettes, alcohol, computers, passenger cars, and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For […]

Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest […]

My product: Dior’s Perfume, J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior, the father of the “New Look”, had for mail goal to “save women from nature”. Dior is known everywhere in the […]

In order to effectively segment a market, there are four important criteria that must be met. Firstly, the segmentation within the market must be homogenous. This refers to the fact that responses to the marketing mix should be similar within the targeted segment. Secondly, the segmentation must be heterogeneous between different segments. Additionally, the segment […]

Based on the fact that mountain bike sales account for 66% of all sales, it can be inferred that as many as 12% of all sales are mountain bikes. In the U.K., 5% of the population uses a mountain bike. A rider day refers to when one person uses a mountain bike for any part […]

Segmentation Analysis Literature Review To match the needs of costumers, consumers and producers, not only in case of private people but of businesses or companies, target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research, after which he segments the market, and then targets a single segment […]

Despite the presence of Thai Drugs, the majority of the Thai pharmaceutical market was dominated by five large firms and foreign manufacturers, accounting for over 50% and 65% respectively. However, in 1990, Thai Drugs decided to expand their market share by utilizing their existing manufacturing capacity to produce generic pharmaceuticals. To achieve this goal, Boomed […]