The Internet and the History of Internet Marketing Essay Example

and products more appealing and accessible to online audiences.

Commercial strategies have evolved and become more innovative in recent years, as users have become better at filtering and directing online content. Internet marketing today reflects the ever-changing nature of the internet itself. The current web is primarily focused on socializing, cooperation, sharing, and personal entertainment. It serves as both a workspace and a recreational platform, crucial for any business and a central hub for various forms of media culture products.

The internet's popularity has increased among people of different age groups because of its numerous advantages. These include improved services, convenience, and tools that enhance life. The internet allows for activities like online shopping, banking, participation in web communities, receiving real-time news updates, connecting on social networks and chat platforms, expressing oneself creatively, and much more. It is noteworthy that in 2010, online advertising spending in the USA surpassed newspaper advertising expenditure for the first time.

The impact of the internet on marketing and advertising is clear when comparing the rising popularity of online readership with that of traditional newspapers. Ongoing global trends in internet marketing highlight the significance of social media marketing, which effectively employs peer recommendations, brand personality, and targets a diverse audience.

Rather than relying solely on traditional marketing techniques, this unique approach encourages customers to generate their own content and generate excitement around a product. Viral marketing, also known as "word of mouse," involves the rapid dissemination of a marketing message through online word of mouth. A key element of viral communication is the meme, which spreads rapidly and becomes ingrained in public consciousness. For example, "Don't touch me on my studio"

became a popular meme in South Africa. Viral marketing is heavily intertwined with social media platforms, as they provide the means for messages to go viral online through sharing functionality.