The Internet and the History of Internet Marketing Essay Example
The internet, in its current form for about 20 years, is the newest and youngest medium. It originated as a collaboration between the US military, research organizations, and became operational in 1969 as the first interconnected computer network.
Initially, there were gradual advancements in the field. Network email was developed in 1971 with a slow and basic system. International connections were established in 1973, and the term "internet" was coined in 1974. The first online protocols were introduced in the sass era. However, progress significantly accelerated in the early sass when Tim Burners-Lee, known for creating the modern internet, expanded on his previous groundbreaking work and made the OUR L protocol, web browser software, and the World Wide Web accessible to all.
By 1993, businesses began showing interest in the internet. The question arose concerning the permissibility
...of using the internet for commercial purposes, as it was initially intended for educational and non-commercial use only. Eventually, businesses emerged victorious, leading to the elimination of these restrictions in 1995. During the mid-90s, early internet giants such as Yahoo and Amazon introduced their online platforms. Simultaneously, various search portals like Alt Vista, Excite, and Infuse emerged. In 1998, Google launched, revolutionizing search accuracy and efficiency.
The dominance of commercial websites such as eBay solidified the potential for interactivity and global commerce on the internet. In 2004, the concept of "web 2.0" - characterized by interactivity, commerce, cooperation and user-focus - became widely known. This was marked by the rise of social networking, the development of tools that simplfied personal page creation and customization, and a strong effort by online marketers to make their advertisin
and products more appealing and accessible to online audiences.
Commercial strategies have evolved and become more innovative in recent years, as users have become better at filtering and directing online content. Internet marketing today reflects the ever-changing nature of the internet itself. The current web is primarily focused on socializing, cooperation, sharing, and personal entertainment. It serves as both a workspace and a recreational platform, crucial for any business and a central hub for various forms of media culture products.
The internet's popularity has increased among people of different age groups because of its numerous advantages. These include improved services, convenience, and tools that enhance life. The internet allows for activities like online shopping, banking, participation in web communities, receiving real-time news updates, connecting on social networks and chat platforms, expressing oneself creatively, and much more. It is noteworthy that in 2010, online advertising spending in the USA surpassed newspaper advertising expenditure for the first time.
The impact of the internet on marketing and advertising is clear when comparing the rising popularity of online readership with that of traditional newspapers. Ongoing global trends in internet marketing highlight the significance of social media marketing, which effectively employs peer recommendations, brand personality, and targets a diverse audience.
Rather than relying solely on traditional marketing techniques, this unique approach encourages customers to generate their own content and generate excitement around a product. Viral marketing, also known as "word of mouse," involves the rapid dissemination of a marketing message through online word of mouth. A key element of viral communication is the meme, which spreads rapidly and becomes ingrained in public consciousness. For example, "Don't touch me on my studio"
became a popular meme in South Africa. Viral marketing is heavily intertwined with social media platforms, as they provide the means for messages to go viral online through sharing functionality.
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