Study In The Path For Young Fashion Essay Example
Study In The Path For Young Fashion Essay Example

Study In The Path For Young Fashion Essay Example

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  • Pages: 16 (4359 words)
  • Published: September 14, 2017
  • Type: Case Study
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Introduction

In today's competitive business environment, it is crucial for organizations and individuals in the fashion industry to implement effective communication strategies. This includes utilizing internet and other online promotional tools to maximize their chances of success.

This survey aims to assist potential clients of young interior designers in comprehending the key factors they should take into account when beginning their online business. By identifying these shared elements, they can be advantageous for young interior designers who are looking to establish their online presence. The objective of participating in internet advertising is to enhance the quantity and pace of product and/or service sales within a specified period.

Research Purpose

The primary goal of this research is to examine how young fashion interior decorators can build a thriving online business by developing a well-crafted website. Furthermo

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re, the objective is to comprehend the advantages that young fashion interior decorators can obtain from an efficient website that encompasses all essential features. Significantly, this study will also delve into the importance of websites and other social media platforms like Facebook for e-commerce businesses.

Hypotheses

The hypotheses suggest that young fashion designers can achieve a successful online business by creating and implementing a well-designed website that includes all necessary features. Additionally, incorporating effective internet marketing tools into their online operations will lead to increased sales. The specific hypotheses are as follows:

  1. Young fashion designers need to use internet communication to promote their collections and sell their products.
  2. The advice and guidance provided to these designers must be tailored to their specific target market.
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This advice can be conveyed to the designers through specific guidelines.

Research Questions and Research Objectives

As evident from the above research objective, the main goal of this study is to determine the effective way of website design in enhancing the success of young fashion designers in the market.

Promotional schemes are activities that encourage clients to value products and services in the market. These strategies involve the use of well-designed websites and other internet promotional tools such as email and social media. Companies and individuals have long recognized the benefits of utilizing the internet and having good websites, as they offer broad geographical coverage in a short amount of time, ensuring convenience for both businesses and customers. Therefore, the main objective of this research is to examine the impacts of having a good website for young fashion designers in order to enhance customer awareness and sales.

Research Aims:
1. Investigate the essential features required when designing a website and discuss the implications of these features.
2. Determine whether a good website has any influence on the success of young fashion designers.
3. Establish the most effective approach for implementing internet advertising tools to ensure successful online businesses for young fashion designers.

Research Questions:
1. What is the importance or significance of a good website for young fashion designers?

  • What are the effects of cyberspace and other internet promotional tools on the success of young fashion interior designers' online business?
  • What are the key aspects and characteristics that contribute to an effective website for online business?

Online Business and Fashion Interior Designer Background

Online business refers to the utilization of information communication technology in business operations.

It

involves the exchanging of information, goods, and services by individuals and groups (Springsteel, 2013). The current growth of online business provides a great opportunity for fashion designers to utilize in order to attract more global customers and improve (Granger & Sterling, 2003).

The current competitive business environment globally presents a great opportunity. Fashion designer, on the other hand, is a current strategy in the market that aims to satisfy diverse customer tastes and preferences (Granger & Sterling, 2003). For the success of fashion designers, especially those entering the market, it is critical to use the internet and other online promotional tools. These tools ensure a greater market share and penetration (Springsteel).

The usage of web sites by immature manner interior decorators increased in 2013, requiring these sites to have a range of features for effectiveness and authenticity.

Research principle

In the modern world, it is crucial to utilize different social network platforms like an official web site, Facebook page, or advertisements to reach a larger audience or client base.

Instagram, email, Twitter, and other platforms contribute to ongoing research on the connection between fashion and online business. This research underscores the significance of fashion designers establishing an online presence.

In the context of online customers, it is crucial to identify the key characteristics of potential internet shoppers. This is especially important in a competitive business environment where strategic planning is needed to attract a wide range of customers with ease. The investigation focuses on evaluating the feasibility of young fashion designers utilizing websites and other online tools for their success.

Literature review

Fashion industry overview

The current expansion of e-commerce presents an excellent chance for fashion designers to capitalize on in order to

attract a larger global customer base.

The fashion industry is witnessing a positive expansion on a global scale as individuals gain greater awareness of the diverse elements of fashion. Industry stakeholders are wholeheartedly devoted to establishing and promoting their brands on an international level. This surge in demand for fashion fabrics has opened up avenues for aspiring young designers, enabling them to capitalize on this phenomenon by launching new fashion houses or businesses (Polan & Tredre, 2009). The fashion industry remains steadfast in its dedication to creating top-notch garments that mirror the latest trends embraced by countless individuals within modern society.

Over time, people have not paid much attention to their attire. However, society has come to understand the significance of being conscious about one's clothing choices. Hence, in the "fashion industry," fashion refers to the style and clothing preferences of individuals at a particular moment (Polan and Tredre, 2009).

The text states that the term "fashion industry" includes a range of activities, such as planning, production, retailing, promoting, and selling various types of design fabrics or accessories.

According to Gogerly (2006 ), with the various changes occurring in modern society, individuals in the fashion industry have also shifted their focus to producing designer clothes that target a larger customer base.

Interior decorators can attract a larger global clientele by utilizing various marketing platforms, including well-designed websites and social media. According to Senker (2012), the term "fashion" is commonly used to describe popular styles and trends in clothing, makeup, accessories, furniture, etc.

In the vesture sector, "manner" refers to the latest trends in clothing. Manner interior decorators work to enhance and transform the fabric available into new, stylish designs (Gogerly, 2006).

This is especially important during the current industrial revolution.

Interior decorators have the skill to transform clothing or fabric style in line with emerging trends, catering to people's needs. In previous times, women mainly dominated the fashion industry, while men paid little attention to fashion. However, this has changed in today's society, as both men and women now prioritize their appearance and attire. Consequently, fashion designers have responded by creating clothing and accessories specifically for men (Lynch ; Strauss).

Peoples in 2007 were also able to communicate their preference for luxury brands that best suited their taste. New markets have emerged worldwide, with designers vying for a share in this market.

In countries like the United Kingdom, the fashion industry has greatly influenced the economy. Fashion designers from all over the world are eager to showcase their skills and creativity, while also contributing to advancements in the sector (Granger, 2012). The increasing demand for fashion designers is primarily driven by developments in fashion education.

manner media and selling possess the authority to attract individuals and embrace the new emerging manner trend, as stated by Hopkins (2012). Online manner retail serves as a significant platform extensively utilized by stakeholders in this field to reach potential global customers. In the fashion industry, many customers are captivated by what they observe or perceive. Entrepreneurs in this sector must be innovative to enhance their competitive edge amidst the current fashion trends.

Many entrepreneurs in the digital age have utilized various platforms, including social media, to monetize their online presence. The use of online platforms and social media is considered a reliable method of communication through which individuals can obtain worldwide information (Granger, 2012). In

essence, the internet is not only a fast but also a reliable means for people to communicate regardless of the physical distance between them.

Therefore, if used properly, fashion interior designers can attract a wide range of international clients. These websites are specifically designed to showcase the products available in their stores and create a visually appealing image. With the help of these online platforms, fashion interior decorators can maintain constant communication with their global clientele.

These websites offer convenience to clients by providing them with a basic understanding of the latest fashion trends and inspirations, which reflects the current trends in the fashion industry (Lynch ; Strauss, 2007). Businesses can leverage social media to improve their operations and increase awareness of their presence in established as well as emerging markets. However,

According to Hopkins (2012), successful online marketing requires careful planning.

Internet advertising tools

Currently, many businesses and entrepreneurs use the internet as a means of advertising and promoting their products. Thanks to technological advancements, the internet has become a reliable, affordable, and efficient communication method.

The internet is frequently utilized by entrepreneurs and companies to increase their global customer base. Miller (2008) emphasizes that effectively monetizing one's presence on social media platforms is crucial for successful online advertising. Internet marketing encompasses both the creation of a new website and the use of existing social media sites to promote products or services. Young Fashion Designers can capitalize on this opportunity by developing a comprehensive website that showcases their various clothing and accessory offerings.

To summarize, the website should have a user-friendly interface and visually appealing layouts that effectively present information about the store's products. The website's appearance plays a crucial

role in attracting potential clients and ensuring they are not deterred. (Dholakia, et al.)

According to Lu?sted (2011), publicity is crucial in business as it pertains to the methods or channels that companies or entrepreneurs utilize for marketing their products or services. The primary goal of promotion is to increase awareness of a particular brand or product, thus attracting a larger customer base (Lu?sted, 2011).

Therefore, it is crucial for inexperienced fashion designers to grasp the fundamental tips of advertising in order to maximize the sales of their products. The first step to consider when selecting the optimal advertising strategy is to understand the company's target customers. Young fashion entrepreneurs need an efficient marketing platform that allows for easy communication and interaction with customers (Lu?sted, 2011). Utilizing social media or well-designed websites can be effective promotional channels for young fashion designers to reach a global audience.

Bing is a new player in the market, so it is recommended that interior decorators use cost-effective and easy-to-manage promotional agencies. The key to successful marketing is finding the right platform for clients and entrepreneurs to effectively engage with each other (Ryan, 2011).

Young Fashion Designers must grasp the importance of utilizing various cyberspace tools to effectively promote their products. Lu?sted (2011) emphasizes the significance of social networking platforms as a major channel for fashion designers to reach global customers. It is worth noting that effectively managing these platforms is crucial for young entrepreneurs aiming to expand their online presence. Dholakia supports this viewpoint.

et. Al. (2002). Social media has been identified as a platform for companies to advertise their products and services. In this case.

Businesses can utilize social media to target global customers

by creating pages and websites. The development of modern technology, such as smartphones, has made internet access easier for individuals. This also promotes efficient communication between customers and business owners, enhancing business operations and service delivery. These benefits include cost-effectiveness.

Dependability and easy accessibility are key factors for young fashion designers. These designers can greatly benefit from various online platforms, such as web sites and social networking sites like Twitter and YouTube. These platforms enable them to reach clients all around the world (Ryan, 2011).

Young interior decorators can use various online platforms such as Face-book and electronic mails for promotion. The idea of utilizing an online marketing platform is valid and effective as it allows young entrepreneurs to share their ideas with clients. To monetize their work, young designers should develop strategies to capture the attention of their clients.

Al. 2002 ). These schemes should focus on important aspects such as price, promotions and discounts, and quality of their merchandise.

In order to attract many clients, it is important to have an exceptional design, secure payment and transportation methods. A good web design consists of key features that determine its success. According to Psaila et al. (2008), some websites are successful in generating income while others are not. For Young Fashion Designers to achieve success in their online business.

Ensuring a well-designed website is crucial for the success of a business (Macdonald. 2003). However, it is important to note that online shoppers are not solely attracted to a website's design, but rather their main focus is on finding the products they intend to purchase. Therefore, it is essential to strategically place the products in a way that makes them

easily visible to shoppers (Niederst. 2007).

It is important to incorporate various features in web design for Young Fashion Designers to achieve a Successful Online Business. This includes providing detailed descriptions and prices for their products and services.

Services and products with descriptions and the set monetary value

According to McNeil (2010), including descriptions and prices of goods and services offered is essential when designing a website.

The writer emphasizes that some website owners and interior decorators often overlook the importance of ensuring easy navigation for online shoppers, making it difficult for them to locate products, services, and their respective prices.

Reading and finding monetary values and descriptions of merchandise and services is the most crucial aspect of a good website (Psaila et al., 2008). This means that for Young Fashion Designers to achieve a successful online business, incorporating the above aspects and elements is highly important as it removes surprises for the shoppers.

Location, name of the shop and contact information

According to Niederst.

(2007). Many online retail merchants or fashion design retail merchants fail to provide important store information such as location, shop name, and contact information. Additionally, they often overlook this crucial provision.

The writer argues that many online retailers neglect to include important contact information such as phone numbers and email addresses. In today's competitive business environment, it is crucial for online retailers to provide detailed information for easy access and convenience. This is primarily aimed at ensuring customer satisfaction, which in turn promotes customer loyalty.

According to Psaila et Al (2008), there are significant ethical concerns related to the internet, particularly regarding fraudsters. Customers are increasingly aware of the level of trust and security

provided by a specific online retailer compared to others. This situation raises compelling ethical issues.

Online shoppers or clients need efficient means of communication to contact real individuals if they encounter a problem.

Pictures and images of products and services

According to McNeil (2010), people are visual and are often drawn to images. By utilizing clear images and visuals.

To ensure ease of navigation for online shoppers within a website, it is important to incorporate visually appealing and attention-grabbing images of the various services and products being offered (Niederst, 2006). Young Fashion Designers should also prioritize this aspect to achieve success in their online business.

According to Macdonald (2003), the presence of images on a website allows shoppers or online clients to easily assess the quality and packaging of products. Additionally, a good website should provide a systematic and accurate ordering process for clients.

The simplicity of the process is crucial in order to prevent clients from wasting time with lengthy procedures (McNeil, 2010). An effective website should provide an easy-to-find and use ordering process. Additionally, customers often seek up-to-date information on product and service offerings, including current promotions and prices (Psaila et al., 2008).

Online owners must ensure that the information displayed on their websites is up-to-date and aligned with current seasons and other ongoing events, including holidays.

Company Background, Policies, and Terms

An ideal website should provide the company's background, including its history, the foundation of its services, and its primary stakeholders. This allows clients to have a clear understanding of the company. According to McNeil (2010), a good website should offer easily accessible and transparent policies and terms for various transactions provided by the company to its clients. Inaccurate

policies and terms can lead to confusion and inconvenience for both the company and its clients (Niederst).

In order for Young Fashion Designers to achieve a successful online business, it is essential to provide clear and precise policies and conditions, as stated by Niederst (2006). The catalog is also important.

A well-designed website should have an easily accessible online catalog that provides clear and accurate information for online shoppers. This is crucial for ensuring that customers are well-informed about the products and services offered. The inclusion of these characteristics in a website is highly valuable, as it ensures that clients are properly informed about the offerings.

Merchandises and services provided by the company create a need for Young Fashion Designers to create and execute a website that incorporates these features, as a way to achieve a successful online business.

Features of an effective and successful website

In a business context, a well-designed website is the ideal platform to reach global customers. It is crucial for the website to be fully functional in order to attract a large number of online customers, thus increasing the traffic flow on the website.

Many clients have a higher level of confidence in exceptional websites, making them more likely to shop at those places because of their user-friendly features. Therefore, it is crucial for young fashion designers to create a unique and well-designed website in order to gain the trust and confidence of their clients (WebK & Nasraoui, 2007).

To achieve success in online business, it is essential to engage a team of experienced professionals who can create a high-performing business website. The design should focus on key aspects that need to be addressed during

the website creation process.

When it comes to most websites, design plays a crucial role as it needs to be visually appealing in order to attract more clients (Lantz, 2009). This is why young designers should be attentive in creating a well-designed website with a strong interface to enhance the quality of the brands they will be presenting to their clients. Thus, having a good website design is essential.

The inexperienced entrepreneurs can effectively engage with their customers because the website is easy for them to navigate. Another important aspect that should be considered while creating the website is the content. The content of the website should communicate the most essential details that should be included in the web page. By doing so.

The website will have an attractive design, which will attract more clients. Therefore, the only way for entrepreneurs to stand out from competition is by being unique in their own way (Okonkwo & Palgrave Connect, 2007).

To provide clients with a new and impressive online shopping experience, it is crucial for young interior decorators to prioritize optimizing the content of their websites. It is evident that effective website content should include carefully selected words that capture attention and highlight the value of the products offered by these young entrepreneurs. Consequently, providing high-quality and informative content will enable clients to easily find the specific information they are seeking.

The website's content should contain the appropriate keywords as it is the fastest way for young entrepreneurs to recoup their investments and improve their search engine rankings (Irion, 2009). A good website should have easy navigation so that customers can easily move from one page to another. This allows customers

to quickly find the information they need about the products they want to purchase from the website. Easy navigation enhances customer interest as they can easily click on the links they like without experiencing too many difficulties. This aspect is also crucial in minimizing frustration and complications that customers may encounter when buying products online (Irion).

It is crucial for inexperienced entrepreneurs in 2009 to make sure that all navigation buttons are grouped together and include clear images on each button. This is of great importance.

The web site should be easily viewable at any size to prevent users from having to scroll down to find certain information. In regards to the affiliated links, interior decorators must ensure that there are no dead links on the website and also make sure that all artwork is easily downloadable (Okonkwo ; Palgrave Connect, 2007). The communication method should be professionally developed to ensure effective and coherent communication between the interior decorators and their clients.

To improve professionalism in the business, it is important to create a well-designed conversation feature on the website. This feature serves as the foundation of the entire website. Additionally, simplicity should be emphasized as a marketing strategy to retain customers on the website (Culnan & Carlin, 2009). Furthermore, the web page should have fast load times to ensure that customers do not spend excessive time waiting for it to load.

During the process of creating a website, it is important for young entrepreneurs to consider their target clients and customize their website accordingly to meet the needs of their customers.

The process of creating a successful website should be approached with careful attention to both its appeal

and its privacy policies. Effective websites include strong security measures and respect for privacy.

Effective websites have strong security and privacy policies.

In today's world, e-commerce has become a popular activity, with many people using it for online shopping. While this platform is efficient and fast, it also faces ethical issues such as security concerns.

Concerns about the security of online shoppers' private information, especially when making payments or purchasing products, have become a major issue. Many people are worried about the security of their payment methods and private information (Meenan, 2013). Therefore,

This serves as a signal that young entrepreneurs should exercise caution when creating their website, as it is imperative to protect privacy and ensure data security. When purchasing products, online shoppers are expected to disclose sensitive personal information. The growing concern is how they can trust the security of the information they share.

Online concern involves using cyberspace, which can be hacked, potentially resulting in the leakage of personal information to the public. Undoubtedly, this can pose a threat to personal security and encroach upon one's privacy rights. According to Geary & Smith (2000), the security of payment methods is also a significant ethical concern in e-commerce. Numerous online companies suggest and accept various payment methods.

Many online shoppers are concerned about which secure methods to use when making purchases. Some payment options require individuals to disclose their personal banking or debit card information, raising ethical concerns about the trustworthiness of companies with this sensitive data (Haggin Geary & Smith, 2000).

Online companies often require users to provide detailed personal information to verify their authenticity. However, ethical concerns arise regarding how these companies store this information securely, ensuring that

it is not accessed by individuals with malicious intent. In fact, any ethical company should prioritize protecting their clients' information as a means of maintaining their security. This emphasizes the importance for young entrepreneurs to be cautious when building a website, taking into account all safety and privacy issues (Soumya, Terence & Kim, 2011). Ultimately, safeguarding user data is crucial for the success and reputation of an online business.

The rise in online business activities has led to various ethical concerns including privacy, hacking, crime, working conditions, and viruses.

The issue of privacy has been a major concern for companies. The advancement of information engineering has had negative effects on the privacy of internet users (Bramstedt. ; Dave. 2013). For example,

Package privateness has become a pressing concern for companies as package larceny has risen. Computer package possess significant value and are thus susceptible to theft from computer systems. The unauthorized replication of computer programs from the internet has emerged as a key ethical problem that companies are currently grappling with. To ensure package privateness, companies are emphasizing the importance of safeguarding intellectual property rights and adhering to user licensing agreements (Schoenfeld, 2013).

In order to ensure the security and privacy of all clients, it is necessary for young entrepreneurs to address ethical concerns. This is particularly important as many online shoppers rely on the information provided on company websites when making purchases. The accuracy and authenticity of this information give rise to ethical issues.

Customers often complain about receiving items that are different from what they previously purchased. Being honest is a crucial virtue for young entrepreneurs, as it helps establish trust with clients. Critics argue that

the information on websites can sometimes be distorted or outdated. This means that customers relying on this information might end up buying an item that is different from what was shown (Jifeng. Sulin ; Han. 2012).

When this scenario occurs, individuals face a significant challenge as they do not have a proper solution to fix the issue. Moreover, there are ethical concerns regarding the security of purchased goods, particularly how they will be delivered to the buyers. People are anxious about the possibility of losing their items due to theft or other malicious actions (Snider, 2012). Based on the aforementioned perspective.

Immature entrepreneurs should always be committed to providing their customers with high-quality products, consistent with their initial purchase. There are certain web design mistakes that inexperienced fashion designers should avoid when creating a well-designed website. In order for young fashion designers to achieve success, they must avoid these errors and focus on delivering excellence in their designs.

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