The Effects of European Union Policies on Tourism Industry
The Effects of European Union Policies on Tourism Industry

The Effects of European Union Policies on Tourism Industry

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  • Pages: 8 (4121 words)
  • Published: June 25, 2018
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Introduction

Tourism has with time become an accepted leisure activity. Tourism could be described as an event that involves a lot of travelling. People travel to different places for a short period of time or even for a relatively longer time, although, not more than one year. Out of this travelling people derive pleasure and fulfillment. Tourism has been one of the leading revenue earners in many countries. In fact, tourism results in over 30% of the entire exports worldwide. Tourism affects the lives of many people directly in the sense that it influences their economy, their social life, as well as their culture, not to mention their education systems. It has led to the creation of so many job opportunities in the world, and mostly in economies that have tourism as their leading income earner. Transport, hotels, national parks, and game reserves in particular and hospitality industry in general, are just some of the places just to mention that have provided employment opportunities to thousands of people, as far as tourism is concerned. The following paper aims at analyzing the effects of the European Union policies on the tourism industry.

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as for a long time been a leading destination of tourists, as compared to other countries. Tourism has continued to receive an upper hand by different stake holders ; thus, it has continued to record enormous growth. By 1999, Europe was the leading global destination for tourists (European Foundation for the Improvement of Living and Working Conditions 1). European tourism has a big effect on the economy of the European Union. In fact, tourism in the European Union is the third largest economic sector. Although tourism has continued to grow in a big way, there are so many challenges facing the sector. European Union has continued to face environmental, as well as social, challenges. These challenges range from negative policies, economic crises, natural disasters, e.g. earth quakes, change in population, as well as globalization. It is with such an understanding that the European Union has come up with policies and initiatives that have a direct effect on the tourism industry. European Union, in an effort to have an impact on the tourism industry, has initiated several programmes. These programmes touch different sectors of the economy including and not limited to education sector, society and culture, the youth, the agricultural sector among others that will be discussed in the subsequent chapters of this paper. The following pages are aimed at highlighting the different European policies and their effects on tourism.

In 2000, the European Union under the umbrella of it council developed a report based on the different working groups. Each of these groups was to tackle a given issue. One group was to handle issues related to information management using the new technology; another one was to deal with training of different stakeholders working in the tourism sector. Enhancing the standards of the tourist products was given to another group, while the fourth group was given the responsibility of

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promoting tourism development.

In an effort to enhance the flow of information amongst different stakeholders, the 1st group drafted several recommendations. To analyze the effects or impacts of tourism on the economy at large, to enhance external and internal flows of information, to search for the new ways of passing information to potential tourists, and to analyze labor markets and training were only some of the recommendations given. The group number two discovered that there were big issues that needed to be solved first in effort to improve the skills of the laborers, who worked in the tourism sector.

These problems were:

The staff members, who worked in the industry, did not have corresponding qualifications; Due to the slow pace in the labour development, there was no competition in the small and medium enterprises; Poor image in the tourism industry as a result of the unqualified labour that was not aware of the importance of posing a good image to its clients i.e. the tourists; Inadequate number of staff in the industry.

This working group came up with recommendations that were geared at training more skilled laborers in the tourism sector, as well as retaining those, who were there, pulling up new and well-equipped laborers in terms of their skills in the sector, and improving the small and medium enterprises in an effort to beef up competition. The group in an effort to ensure sustainability in the competition sector came up with several ways of tackling technical problems in the sector as well. They came up with the ways of passing up-to-date information to different stakeholders. A book that was to be a practical guide of the learning areas in the tourism industry was formulated. The book was to deal more with practical issues than with the theoretical ones. It was also to provide the practical ways, in which different stakeholders in the sector would work together.

The third group had been given the responsibility of seeking quality in the tourism sector. The group agreed that tourists would be given the kind of services they wanted, because to them that was the definition of quality, i.e. meeting the tourists’ expectations in all ways. It may be either in the association with the laborers in the sector or in the association with different products in the tourism industry, all the expectations of the tourist were to be achieved. According to them, the expectations of every tourist were supposed to be met, regardless of his or her background or physical ability. In a bid to show seriousness in this matter they developed a quality policy that was to be obeyed by all the stakeholders in the tourism sector. The group outlined different policy areas that had the direct link into the quality of the tourism industry. These policy areas included transport, environment, agriculture, climate change, competition, education, and energy among others that will be discussed later in this paper. The group came up with areas that required the direct intervention by the European Union. The group decided that there supposed to be quality indicators that could be used by the different stakeholders in the measurement of their

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