Highlights Of Tourism Industry In Dubai Tourism Essay Example
Highlights Of Tourism Industry In Dubai Tourism Essay Example

Highlights Of Tourism Industry In Dubai Tourism Essay Example

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  • Pages: 13 (3526 words)
  • Published: October 20, 2017
  • Type: Case Study
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General Highlights of Tourism industry in Dubai: - Dubai is one of the seven emirates of United Arab Emirates. The luck of this metropolis changed with the find of oil and gas in 1966. This natural wealth is the chief thrust and the back bone of its economic system. In 1979, Jebel Ali the largest adult male made port allowed to foreign companies unrestricted import of labor and export capital which changed the luck of the this metropolis. Since so, there is monolithic development and investing in the substructure by authorities which make it hub of commercial belongings, touristry, IT and finance services. There is immense foreign direct investing in Dubai in the recent decennaries due to encouragement the Government of Dubai, Department of Tourism and Commerce Marketing and supplying a strong platform to develop concern and touristry. It is one of the most widely d


istributed metropolis and largest population the in the Arab Peninsula.

The development of touristry is under was established in 1997 to replace Dubai Commerce and Tourism Promotion Board to better the image of Dubai and reconstitute the administration for the betterment in public presentation, planning and development of touristry sector in Emirate. It errands include the selling of the Emirate round the universe which include exhibitions, visits by foreign deputations to research concern chances, information service and selling in assorted media. It got office the 18 different metropoliss round the universe in five different continents who are working to advance the image of Dubai. It is besides responsible for the licensing of hotel, hotel flats, circuit operator, travel agents. It besides looks after archeological heritage sites and tour conferences and exhibition

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in and out of the Dubai to pull investing and tourer in the Emirate. It ensures in seting the controls and confidences protocols for increasing the figure of visits to Dubai but besides bettering the quality of experience for the visit for concern, work, instruction or leisure. It has setup developing solutions for the travel, touristry and cordial reception sector to guarantee Dubai touristry industry remain the universe category in the research, development and supplying extraordinary experience for the people who visit it.

Statists on Tourism

Harmonizing to Euro Monitor International ( 2008 ) top metropolis finish ranking, Dubai ranked 8 in the universe with 7.6 million people sing it. There was a growing of about 13.8 % in the figure of people as comparison to the twelvemonth 2007/08. It is most visited metropolis in the Middle East and highly competitory with other taking metropoliss in the universe i.e. Singapore and Paris which has about 8.9 1000000s and 8.3 1000000s visits a twelvemonth severally. There is still strong potency in this growing in the coming old ages.

Table ( a )

Harmonizing to Dubai 's Department of Tourism and Commerce Marketing ( DTCM ) , there is important and continues increase the figure of people sing Dubai. Table ( a ) , shows there is about 57 % addition in the 6 old ages. The Numberss are steadily lifting from the last decennary get downing from 4.9 m in twelvemonth 2004 so Numberss creeps to 5.4m in 2005, 5.8m 2006, 6.6m in 2007, 7.6m in 2008 and about 8.6m. On norm there is about 10 % addition in the figure of visitants in Dubai. This shows even in the

most tough clip crisis state of affairs i.e. the current crisis of sub premier mortgage, the figure did non dunk and maintain on increasing during these tough times. This is due to the revenue enhancement free installations for the foreign investors and substructure provided by the authorities for assorted industries. Another factor was the anchor of the economic system is driven by the oil an gas and oil monetary values was at extremum during most of the clip particularly 2007-2009. This generates a immense net income for the Dubai to put it in its touristry concern.

Foreign Tourist Arrivals to Dubai by Purpose

One can split the aliens who come to Dubai in these classs




Labour work


This study will merely concentrate on the first group i.e. tourer as it is most relevant to the range of the subject.


The Department of Tourism and Commerce Marketing ( DTCM ) , is working with the private investor to do Dubai a hot spot for people first pick finish for their vacations. Most of tourers are from Western Europe, Far East and America. To maintain the involvement of the tourers DTCM is constructing province of the art substructure installations. The purpose is to give them loosen up and delight experience. They besides working with the interior ministry to command offense and do the environment safe and peaceable for the visitants. It has one of safest topographic point in the universe because the jurisprudence is tough and people do esteem the jurisprudence. They are besides modulating hotel to guarantee they should supply value for money and should non supply 2nd category services which should damage the trade name of the metropolis. When in

Dubai, the bulk of people one can see are Indians and Pakistanis because they make 75 % of Dubai 's exiles. Freedom of worship is allowed to all faiths. Access to media is freely available in print and electronic signifier. Dubai has one of the best route and traffic patroling system in the universe. A batch of the tourer visit Dubai in winter as the conditions is much milder and cheery particularly from November to March. It has some best beaches hotel which provide first-class installation to its clients. Dubai is besides celebrated for its shopping. Shopping promenades, gold and electronic good at a competitory monetary value encourages the tourer to purchase a batch of material. As it is widely distributed metropolis most of the people do understand English and it is one of the ingredients for its success. Apart from this first-class substructure, there are assorted topographic points which Dubai stand out of the crowd.

It is celebrated for its Desert Safari. DTCM has developed this astonishing escapade for the tourers. It is perfectly life clip experience and people do acquire to see the rural and cultural side of the Dubai which is really colorful and rich. It besides shows the assortment in the metropolis has from skyscraper to wealthy wild life in the desert with the antediluvian imposts. It will be an astonishing experience, which one will ne'er bury in your life. The traditional in-between eastern nutrient is available with Continental culinary art is readily available throughout the Emirates.

Dubai is celebrated for its skyscrapers and has the universe tallest edifice i.e. Burj-al-Arab. Here are the few cardinal tourer attractive forces.

Main Tourist 's attractive force

in Dubai: -

1.A A A A A The Tower of Dubai ( Burj-al-Arab )

2.A A A A A Ski Dubai

3.A A A A A Wild Wadi Water Park

4.A A A A A Dubai Museum

The Tower of Dubai ( Burj-al-Arab )

A Burj Khalifa was called Burj DubaiA before it launch is the universe tallest edifice completed in over 6 old ages. It is combination of vision and solid scientific discipline. It is about 800 meters high and has more than 160 narratives. It is a edifice and maestro piece who speak for itself. Despite of recognition crunch and job of sub premier market in the belongings, this edifice pull the attending of people all over the universe. It is tallest free construction in the universe. Harmonizing to its web site it sums up its tallness and construction to other skyscrapers in these word. `` Not merely is Burj Khalifa the universe 's tallest edifice, it has besides broken two other impressive records: tallest construction, antecedently held by the KVLY-TV mast in Blanchard, North Dakota, and tallest free-standing construction, antecedently held by Toronto 's CN Tower. The Chicago-based Council on Tall Buildings and Urban Habitat ( CTBUH ) has established 3 standards to find what makes a tall edifice tall. Burj Khalifa wins by far in all three categories.A A Height is measured from the degree of the lowest, important, alfresco, prosaic entryway to the architectural top of the edifice. This includes steeples, but does non include aerial, signage, range poles or other functional-technical equipment. This measuring is the most widely used and is used to specify the Council on Tall Buildings and Urban Habitat rankings of

the Tallest Buildings in the World '' .

It has highest figure of narratives and narratives occupied in the universe. It has highest out-of-door observation deck and lift with the longest travel distance in the universe. It has besides tallest service lift in the universe. In simple word you can set it as tallest of the supertall. Harmonizing to intelligence about it height to trip, `` Height is measured from the degree of the lowest, important, alfresco, prosaic entryway to the highest point of the edifice, irrespective of stuff or map of the highest component. This includes aerial, range poles, signage and other functional-technical equipment '' . It has universe celebrated 7 start hotel and people from all over the universe semen to see this monolithic pillar and province of first-class workmanship.

Ski Dubai

It is indoor ski resort with more than 22,500 sq. meters country. It has one of the largest shopping promenades in the universe. It is highly unbelievable accomplishment for the Department of Tourism and Commerce Marketing. It is highly hazardous thought where the mean temperate in summer is about 48A°C and on norm in winter its is approximately 25A°C to O.K. such an unreal undertaking. But to pull tourer, they employed the people and engineering so that people can bask beach and ski resort in the same metropolis. It has 85 meters high indoor mountains with 5 inclines of varies steepness including 400 meters long tally. There is a quad lift and a two lift carry skiers up the mountain. Other attractive forces include a mirror labyrinth and a snowman-making country. Winter vesture and ski equipment is available for rent. Harmonizing to Ski Dubai

( 2010 ) , `` An highly efficient insularity system helps the installation maintain a temperature of a?’1 A°C during the twenty-four hours and a?’6 A°C at dark when the snow is produced. Nevertheless, the installation consumes 3000 gallons of oil each twenty-four hours, bring forthing immense sums of nursery gases. It besides achieved award for the Thea Outstanding Achievement Award by Themed Entertainment Association. Ski Dubai was the location of a roundabout way in the tenth leg of theA realityA game showA The Amazing Race AsiaA on itsA foremost season '' .

3.A A A A A Wild Wadi Water Park

TheA Wild Wadi Water ParkA is a cardinal leisure location for tourer in Dubai. It is close propinquity of Burj Al Arab and Jumeirah Beach Hotel. It is an out door H2O park with pools, H2O surfing sod and H2O slides. It has astonishing Race Asia drive which is a bead of 21 m. It has besides the largest H2O slide outside America. It has great attractive force for the household and the cardinal visitants are adolescents and households. The celebrated drive in this H2O park is Family drive, Jumeirah Sceirah, Flow Rider, Breakers Bay, Juha Journey and Juha 's Dhow and Lagoon.

4.A A A A A Dubai Museum

It is chief museum of Dubai. It was built in 1787 and is the oldest bing edifice in Dubai. The museum was opened by the swayer of Dubai in 1971, with the purpose of showing the traditional manner of life in theA EmirateA of Dubai. It includes local antiquities every bit good as artifacts from African and Asiatic states that traded with Dubai. Some of the old-timers

are more than 3000 BC. Peoples with the involvement in human history and archeology visit this topographic point to see the yesteryear of this widely distributed metropolis. Harmonizing to Gulf Times ( 2008 ) , it has about 1800 visitant day-to-day with over 0.5 1000000s people sing this museum every twelvemonth.

Infrastructure of Tourism in Dubai

The Department of Tourism and Commerce Marketing is guaranting to put and dedicated sufficient resources for province of the art substructure for touristry. It has first-class telecommunication installation. It has high velocity bandwidth for cyberspace and odd quality for service and universe category experience for its cyberspace, telephone, nomadic and fax users. The clients get value for money. It besides has really dependable station service under General Postal Authority and all major transnational commercial messenger services are readily available. Dubai has high category adjustment with luxury flats are available in multi-storey edifice, houses, cottages and Villas. Car parking with installations are available in all major shopping promenades and recreational installations. It besides has athletics installations and assorted football pitches, swimming pools, cricket bowls, squash and tennis tribunals and golf installations etc. Although the conditions is highly hot in summer and mild in winter air-conditioning installations is available in most of the residential flats, hotels, shopping promenades and offices. Dubai has plentifulness of authorities and private medial attention installations available. It has good equipped populace and private infirmaries offering wellness services. Dubai has province of the art airdrome with flights to all major metropoliss in the universe throughout the twenty-four hours with several times a hebdomad. The Department of Tourism and Commerce Marketing publishes a figure of newssheets, broachers, cusps, postings other

other relevant stuff are available to persons and companies interested in making concern with Dubai or sing it.

Tourism Contribution in Dubai Economy

Harmonizing to Ameinfo ( 2010 ) , Tourism contributed approximately 30 % of the GDP, which is about $ 13.8 bn. As stated by Khalid Ahmed Bin Sulayem, Director General of DTCM, said: `` If touristry 's part to Dubai 's economic system needs to be sustained, the sector will necessitate a important flow of investings, expertness, endowment and cognition. We are acute to back up enterprises such as TDIM which will be a great platform for investors and supply a encouragement for the part 's touristry sector. '' Besides DTCM, several taking public and private sector participants in the part 's touristry sector have confirmed engagement at the show. They include Nakheel, Dubai World Central ( DWC ) , Emirates Airlines, Falcon City of Wonders, Dubailand, Aldar Properties, Al Ain Wildlife Parks & A ; Resorts, Al Qudra Real Estate, Al Hanoo Holdings, the Syrian Ministry of Tourism and B & A ; G Hotels & A ; Resorts from Egypt.A There is a immense potency as the tourers are increasing in figure continuously and the Dubai can profit from these increasing figure. One more thing is about their natural resources, as they may non last therefore they have come up with some more sustainable concern to maintain their economic system up and running. And these are few points which are discuss in the subdivision of study.

Current Govt policies for touristry development

Initial Public Offering Boost For Dubia ( UAE )

Harmonizing to current policy, `` the bonanza of 2007 initial public offerings in the

Gulf part mostly passed by UAE, whose investor profile is impeded by an developing capital markets regulative environment, and the fact that listings are divided between theA DubaiA and Abu Dhabi Financial Markets '' .

What sort of touristry do they desire and why?

The can put in medical touristry, more focal point on investing touristry, educational touristry and eco touristry. There are plentifulness of spreads particularly in the educational and eco-tourism. Although authorities has initiated a undertaking with the zero pes print of C but more demand to be done in this country. Apart signifier this instruction touristry is a large market. Another country is medical touristry. There are batch of people from South Asiatic beginning who are and working in Dubai and batch of them are median physicians. Dubia, has the substructure of wellness attention which can supply universe category intervention to the patients. Tourists particularly from Western Europe can be targeted to hold their intervention in a speedy clip and competitory rate. One of the country which is highly expensive is of tooth doctor. Peoples can hold a vacation and at the same clip they can acquire their wellness intervention which can be highly inexpensive as comparison to their native state. This is a immense market chance. As Dubai is going the hub for IT, Finance and Property, a universe category taking educational intuitions which has coaction with international top universities to fix a work force who can back up and pull off the economic system. Once they create such a topographic point people from round the universe will come to that intuition which has name and Centre for excellence in instruction. This will

be once more immense market for the Dubai. This will non merely develop competitory work force but besides create a Centre for research in assorted academic subjects which can assist them in making advanced thought and be successful economic and scientific systems. The authorities demand to more focal point on communicate and consciousness among the international community to justly advance touristry in regard of Dubai cultural and jurisprudence.

What are they making to accomplish that? ? ? ?

Presently, the authorities is working with the universities round to universe to make coaction to construct the Centre for excellence. The premier illustration is the University of Middlesex, which has a campus in Dubai. But it is non a start, they need to develop native universities and have affiliation with top universities in the universe i.e. Cambridge, Oxford and Harvard etc. The authorities is besides working with infirmary and the cardinal median staff to do agreement which can suit medical touristry but still a batch more work demands to be accomplished. In authorities is puting in eco-friendly alternate engineerings as natural resources are non sustainable for eternal clip. More work demands to be done to demo the universe how Dubai is going environmental friendly metropolis with cutting C pes prints and cut downing green houses affect. This will besides promote the companies whose cultural believe in corporate societal duty and will be willing to put in the Dubai. It will besides pull the people with the head frame to eco friendly head and will see the topographic point more frequently and it will be tourist first pick. . The authorities demand to more focal point on communicate and consciousness

among the international community to justly advance touristry in regard of Dubai cultural and jurisprudence. There are cases where ordinary people particularly from the western states by decency or narcotics jurisprudence. The premier illustration every twelvemonth people got caught by the Dubai constabularies for snoging in public or people incorporating 0.06 gms of hemp with them. It severely hurt the image of Dubai as trade name in general populace.

In footings of -- -positive every bit good as negative Impacts of touristry in Dubai: -

On the positive side, touristry is highly good for the economic system and it is sustainable. As the natural resources are running out Dubai, some investing needs to be made in touristry to do it hub of Middle East. On the negative side, it the Dubai does non pass on good with all the nationalities which is highly hard as some may come to see it for merely a twenty-four hours, it will be impossible for those tourers to grok and travel through all the information and follow it.

Either they have to do jurisprudence simpler or a spot relax for the foreign tourer or they may free market portion of international touristry. Some people in the West think the Torahs in Dubai are hypocritical. This needs to be improved if they want to maintain the trade name of Dubai as a modern widely distributed metropolis.

Decision and recommendation: -

Above treatment helps us understands that Dubai has gone from little industrialized province to attractive touristry finish in last 10 old ages. Most of the recognition goes to immense foreign investing as a consequence of easiness in Torahs. However, Dubai still needs to make more

in order to go universe competitory touristry finish. Following actions are recommended to hike its touristry facets:

It should seek to win a command to host games such as football and Cricket

Research suggests that civil Torahs are complex and tourers sometimes found it hard to construe. As a consequence of which they found themselves in troubles which is apparent from the current state of affairs of British tourer when he was snoging his girlfriend. Dubai province should do it easier for tourers to understand the local Torahs.

It should besides see giving out its citizenship to foreign investors who wish to settle in the province. Evidence suggests that when such in-migration take topographic point, it follows by more visitants to that peculiar province from the applicant state of beginning.

Tourism can be boosted really rapidly if Dubai can present an extension of Disney Resort or similar sort but with a subject of local civilization.

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