Automotive Industry Essay Examples

How does BMW motivate its employees? BMW’s Dream Factory Sharing the wealth, listening to even the lowest-ranking workers, and rewarding risk have paid off big time. The car looks like the victim of some mad scientist’s experiment gone awry. Inside a research lab in Munich, a BMW 5 Series sedan is splayed open, with electronic […]

The automobile industry in Germany is one of the largest employers in the country, with a strong labour force of over 866,000 (2005) workers in the industry. In addition, Germany has the largest share of passenger car production in Europe with over 29% market share, followed by France (18%), Spain (13%) and the United Kingdom […]

Enterprise Rent-a-car, which started as a small auto leasing organization established by John Taylor in 1957, has now become the most widely used rental car service globally. With over 5,399 offices operating across multiple countries, it offers employment opportunities for numerous individuals. The company was named after its founder Jack Taylor’s Navy air force service […]

Marketing Strategies – HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product – Santro, HMIL had emerged as the second largest car company […]

Chrysler S. W. O. T Analysis Problem: How can Chrysler return to the prosperity they had once achieved and convince consumers to purchase their vehicles again? Strengths – New owner Cerberus allows Chrysler to make quicker decisions because they are a private company. – Have a goal to give a return to its investors. – […]

Perusahaan Otomobil Kedua Berhad (Perodua) For this given assignment, I have chosen Perusahaan Otomobil Kedua Berhad or Second Automobile Manufacturer Limited Corporation as the organization of my choice. This organization is more widely known as Perodua. Perodua first emerge to the market on 1993 and is Malaysia’s second automobile manufacturer after Proton. Its first car […]

In 1977, a comprehensive study of road safety found that human error was the primary cause in 57% of all automobile accidents and was a contributing factor in over 90%. With this discussion, we must keep in mind that the overall attention MUST be kept on the road and on driving. Many of the accidents […]

Objectives The purpose of this paper is to determine from the perspective of an investor interested in international capital markets what companies are better to invest in.The companies analyzed in this project are General Motors Corporation (GM) based on the United States and the Volkswagen Group (VW) based on Germany. Even though the two companies […]

Honda Technology Research Institute Company is a multinational corporation, engine manufacturer and engineering corporation headquartered in Japan. The company manufactures automobiles, motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies.Honda’s line of luxury cars are branded Acura in North […]

Commencing operations in a converted factory, the Ford Motor Company received $28,000 in backing from twelve investors in 1903. Ford Motor Company, a profitable American multinational corporation, is the third largest automaker globally and has been family-controlled for over 100 years. While Volvo of Sweden is its only truly global brand overseas, Ford also owns […]

This report’s objective is to furnish consumers with details regarding the imminent launch of a new car in the following year. With the increasing cost of gasoline, individuals are seeking a convenient means of transportation. The smart car could potentially be the solution, but its true advantages must be comprehended by consumers. Despite the originally […]

ComfortDelGro Corporation Limited is the world’s second largest public listed passenger land transport company with a fleet of 41,000 vehicles. The Group has gone global ever since the merger of Comfort Group and Delgro Corporation on 29th March 2003. ComforDelGro’s businesses include bus, taxi, rail, car rental & leasing, automotive engineering, maintenance services & diesel […]

Tata Motors produces commercial vehicles with a range of light to heavy trucks, buses, and tractors. In addition, Tata Motors produces passenger vehicles, and luxury cars from their subsidiaries, such as Jaguar and Land Rover. Tata Motors is the biggest subsidiary of Tata Group founded as a trading company dealing opium in 1868 in Bombay, […]

Originally conceived by Malaysia’s Prime Minister of the day, Dato Seri Mahathir Mohamad, PROTON Bhd was incorporated on 7th May 1983 with the aim of building a national car. Two years later, On 9th July 1985 the Proton Saga was officially launched. It was Malaysia’s first domestically produced car and is still sold in Malaysia […]

The HMMWV, pronounced Humvee, short for High Mobility Multipurpose Wheeled Vehicle, which went into preliminary design work in 1979, was intended as a mobile transport vehicle for American troops. (Burkeman, 2008) It gained popularity among civilians as support for the military grew. Versions of the Humvee, called the Hummer went into production for the general […]

Imagine yourself lying down on the cold hard pavement bleeding to death or badly injured. Now lets backtrack to the time when you got in the car with your friends. You think about putting on your seat belt, but you don’t see any of your friends do it so why should you? According to the […]

New Product Introductions The company achieved a growth rate higher than the industry average of 25% in the first quarter by concentrating on releasing new products. This approach allowed the company to increase its market share in both commercial vehicle and passenger car sectors. Some notable recent releases are NOVUS, the initial Korean-designed and produced […]

Reflecting on Toyota’s European Strategy Kiichiro Toyoda founded Toyota Motors Corporation in 1934 as a subsidiary of Toyota Industries. Based in Tokyo, Japan, Toyota is a multinational corporation that began by producing the Type A engine. In 1936, they launched their first passenger vehicle, the Toyota AA. Today, Toyota owns Scion and Lexus brands and […]

The Studebaker Corporation, a car company with a long history of 114 years, faced significant financial difficulties that ultimately led to its closure in 1966. The company was originally established as Studebaker Blacksmithing by brothers Henry and Clement Studebaker in Indiana in 1852. By 1868, another brother joined the business, resulting in its transformation into […]

Hybrid technology has been used in various ways throughout history, but it is not a new idea. Submarines utilized diesel engines to charge batteries that powered them when they were underwater and unable to use their engines. Nowadays, modern hybrid cars incorporate gasoline engine(s), electric motor(s), and computer-controlled battery packs, allowing the vehicle to operate […]

Mercedes Benz is a widely respected brand that embodies luxury, reliability, reputation, and the mantra “The Best or Nothing.” MBUSA, established by Max Hoffman in 1965 after importing Mercedes-Benz vehicles since 1952, is responsible for selling and distributing Mercedes Benz products in the US. MBUSA’s headquarters are located in Montvale, New Jersey with dealerships situated […]

We express our gratitude to the Almighty for being the source of our knowledge and wisdom. We would also like to extend our thanks to Mr. Yasir Ali Somro, our esteemed teacher, for giving us the opportunity to explore Marketing. His instruction has been enlightening and beneficial for our future as he has guided us […]