Automotive Industry Essay Examples

How does BMW motivate its employees? BMW’s Dream Factory Sharing the wealth, listening to even the lowest-ranking workers, and rewarding risk have paid off big time. The car looks like the victim of some mad scientist’s experiment gone awry. Inside a research lab in Munich, a BMW 5 Series sedan is splayed open, with electronic […]

The automobile industry in Germany is one of the largest employers in the country, with a strong labour force of over 866,000 (2005) workers in the industry. In addition, Germany has the largest share of passenger car production in Europe with over 29% market share, followed by France (18%), Spain (13%) and the United Kingdom […]

 An Enterprise is a business that is available for general public use and one such business was started almost 5 decades ago by a man named John Taylor in the year 1957. It was named the Enterprise Rent-a-car and the founders had no idea when they started it that this would become the world’s most […]

Marketing Strategies – HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product – Santro, HMIL had emerged as the second largest car company […]

Chrysler S. W. O. T Analysis Problem: How can Chrysler return to the prosperity they had once achieved and convince consumers to purchase their vehicles again? Strengths – New owner Cerberus allows Chrysler to make quicker decisions because they are a private company. – Have a goal to give a return to its investors. – […]

Perusahaan Otomobil Kedua Berhad (Perodua) For this given assignment, I have chosen Perusahaan Otomobil Kedua Berhad or Second Automobile Manufacturer Limited Corporation as the organization of my choice. This organization is more widely known as Perodua. Perodua first emerge to the market on 1993 and is Malaysia’s second automobile manufacturer after Proton. Its first car […]

In 1977, a comprehensive study of road safety found that human error was the primary cause in 57% of all automobile accidents and was a contributing factor in over 90%. With this discussion, we must keep in mind that the overall attention MUST be kept on the road and on driving. Many of the accidents […]

Objectives The purpose of this paper is to determine from the perspective of an investor interested in international capital markets what companies are better to invest in.The companies analyzed in this project are General Motors Corporation (GM) based on the United States and the Volkswagen Group (VW) based on Germany. Even though the two companies […]

Honda Technology Research Institute Company is a multinational corporation, engine manufacturer and engineering corporation headquartered in Japan. The company manufactures automobiles, motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies.Honda’s line of luxury cars are branded Acura in North […]

Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors. It would go on to become one of the world’s largest and most profitable companies. It is one of the largest family-controlled companies in the world and has been in continuous family control for over 100 years. […]

This report serves to inform the consumers about this new car that will be released next year. With rising gas prices everyone is looking for a convient way of travel. The smart car may be the answer but only if consumers can understand the true benefits that’ll received owning one. There are already 31,000 deposits […]

ComfortDelGro Corporation Limited is the world’s second largest public listed passenger land transport company with a fleet of 41,000 vehicles. The Group has gone global ever since the merger of Comfort Group and Delgro Corporation on 29th March 2003. ComforDelGro’s businesses include bus, taxi, rail, car rental & leasing, automotive engineering, maintenance services & diesel […]

Tata Motors produces commercial vehicles with a range of light to heavy trucks, buses, and tractors. In addition, Tata Motors produces passenger vehicles, and luxury cars from their subsidiaries, such as Jaguar and Land Rover. Tata Motors is the biggest subsidiary of Tata Group founded as a trading company dealing opium in 1868 in Bombay, […]

Originally conceived by Malaysia’s Prime Minister of the day, Dato Seri Mahathir Mohamad, PROTON Bhd was incorporated on 7th May 1983 with the aim of building a national car. Two years later, On 9th July 1985 the Proton Saga was officially launched. It was Malaysia’s first domestically produced car and is still sold in Malaysia […]

The HMMWV, pronounced Humvee, short for High Mobility Multipurpose Wheeled Vehicle, which went into preliminary design work in 1979, was intended as a mobile transport vehicle for American troops. (Burkeman, 2008) It gained popularity among civilians as support for the military grew. Versions of the Humvee, called the Hummer went into production for the general […]

Imagine yourself lying down on the cold hard pavement bleeding to death or badly injured. Now lets backtrack to the time when you got in the car with your friends. You think about putting on your seat belt, but you don’t see any of your friends do it so why should you? According to the […]

New Product Introductions The continued economic growth saw buoyancy in demand for commercial vehicles and passenger cars in the first quarter, with the industry showing a growth of 25%. The company outperformed the industry growth with its thrust on new product introductions, thereby gaining market shares in both commercial vehicle as well as passenger car […]

Toyotas strategy in Europe – Historical Perspective Toyota Motor Corporation was establishes in 1934 then a department of Toyota Industries by Kiichiro Toyoda. It is a multinational corporation with its head quarters in Tokyo Japan. Its first product was a Type A engine and latter in 1936 it manufactured its first passenger car called the […]

The Studebaker Corporation had a 114 year history as a successful car company. It was only after severe financial problems that the company went out of business in 1966. Studebaker Blacksmithing was established by the Studebaker brothers – Henry and Clement in 1852 Indiana. By 1868 a third brother had joined the business and the […]

Hybrid technology is not new. During World War II submarines ran on diesel engines while cruising at or just below the surface; the diesels charged banks of batteries that propelled the subs underwater, where the diesels are inoperable. Hybrid cars also integrate, through use of computer control, a gasoline engine, a set of batteries, and […]

Mercedes Benz is one of the most recognizable names in the universe. If you mention auto. luxury. reliable. public presentation and “The Best or Nothing” . the first name it comes on your head is Mercedes Benz. History of Mercedes Benz is the greatest out at that place. but I am traveling to concentrate on […]

First of all we would wish to Thank ALMIGHTY. Who is the beginning of all our cognition and wisdom. Then we would peculiarly wish to thank our well-thought-of teacher Mr. Yasir Ali Somro for supplying us the chance to look into assorted facets of Marketing. His instruction is really enlightening and good for us in […]