Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay Essay

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Mercedes Benz is one of the most recognizable names in the universe. If you mention auto. luxury. reliable. public presentation and “The Best or Nothing” . the first name it comes on your head is Mercedes Benz. History of Mercedes Benz is the greatest out at that place. but I am traveling to concentrate on the Mercedes Benz USA. besides known as MBUSA. MBUSA is a division responsible for distribution and selling of Mercedes Benz merchandises in the U. S. The central office of MBUSA are in Montvale. New Jersey.

There are two dealership locations of MBUSA in northeast Ohio. one in Willoughby and the other one in Bedford. Besides included in their division are Maybach. Smart and Sprinter. Although founded in 1965. MBUSA started importing Mercedes Benz in 1952. and the iconic auto that started it all was 300SL Gullwing. It was founded under Max Hoffman ; the current CEO of MBUSA is Steve Cannon. Other cardinal forces at MBUSA are Harald Henn CFO and VP. Inigo Mazquiaran GM of Corporate Finance and Joachim Schmidt Executive Vice President of Gross saless & A ; Marketing for Mercedes-Benz.

Over the undermentioned old ages. MBUSA grew into a countrywide organisation. now using over 1500 people. The company besides has 356 associated franchises that employ 21. 500 people themselves. MBUSA operates in the Car Dealership industry. in the distribution and selling division of auto gross revenues industry to be more specific. With 305. 072 rider vehicles sold in the U. S. in 2012. SWOT Analysis Strengths: 1. Mercedes Benz has a strong trade name value and planetary leader in premium autos 2.

Leader in invention i. e. 1st to present diesel engines. fuel injection and anti-locking brakes Failings: 1. High care cost of Mercedes Benz auto 2. High monetary values compared to competition Opportunities: 1. Developing intercrossed autos and fuel efficient autos for the hereafter 2. Fast turning luxury car market & A ; increased income Menaces: 1. Ever increasing fuel monetary values 2. Intense competition from planetary car trade names

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