Mercedes Benz of U.S.A “The Best or Nothing”- Mercedes Benz Essay Example

Mercedes Benz is a widely respected brand that embodies luxury, reliability, reputation, and the mantra "The Best or Nothing." MBUSA, established by Max Hoffman in 1965 after importing Mercedes-Benz vehicles since 1952, is responsible for selling and distributing Mercedes Benz products in the US. MBUSA's headquarters are located in Montvale, New Jersey with dealerships situated in northeast Ohio's Willoughby and Bedford. Additionally, Maybach, Smart, and Sprinter goods are included among MBUSA's offerings. Executive Vice President Joachim Schmidt handles Mercedes-Benz sales and marketing operations while GM of Corporate Finance Inigo Mazquiaran oversees financial aspects; Steve Cannon serves as CEO of MBUSA with Harald Henn filling the role of CFO and VP. With over 1500 employees nationwide working within the Car Dealership industry specifically focused on distribution/sales auto products partnering with 356 franchises employing up to 21,500 people themselves,
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