Home Page Life Myself Attitude Literature Review on Customer Attitude Towards Broadband Services Essay Example

Literature Review on Customer Attitude Towards Broadband Services Essay Example

Available Only on StudyHippo

Topics:

Attitude, Customer, Economic Growth, Education, Internet, Literature Review, Service

Pages: 4 (929 words)
Published: February 18, 2017
Type: Case Study

View Entire Sample

Text preview

Initially, the focus of research on societal impacts of fast computer networks was mainly on providing expert opinions, foretelling future trends, and speculating about the potential capabilities of this technology. However, more recent studies have sought to evaluate the speed of broadband adoption by paying special attention to particular applications that require high speed (Chang, Lee, & Middleton, 2004; Cohill, 2005a, 2005b; Lee, O'Keefe,; Yun, 2003). These investigations further aimed at determining the number of users subscribing to this service by considering both total numbers and percentages.

Several studies, such as those conducted by Chang et al., 2004; Cohill, 2005a, 2005b; Lee et al., 2003, have frequently investigated the "business justification" for implementing and spending on broadband. This is especially seen in the United States due to its restrained public funding in this technolo

...

gy field (NBUBRC, 2006). Some research has even gone further to provide quantitative data on either the profitability of investing in broadband infrastructure or the economic outcomes of using or subscribing to broadband technology.

To put it differently, these studies aimed to evaluate either the extent of economic activity and subsequent investment that can be credited to broadband expenditure or the amount of savings, the number of jobs generated, and so forth. However, they encountered problems with data gathering. Another significant hurdle was the task of distinguishing the measurable effects or alterations linked specifically to broadband employment from those prompted by other elements (Marlin ; Bruce, 2006; NBUBRC, 2006).

In their 2005 study, Shaw and his colleagues asserted that having a positive attitude does not necessarily lead to the desired action. According to Ruiz (2004), broadband acces

View entire sample

Join StudyHippo to see entire essay

has proven to be a key factor in promoting development in rural communities across the United States - this enhances various sectors, including the economy, healthcare and overall living standards. Several case studies examining the economic impact have been carried out within multiple rural regions and communities in Canada by Strategic Networks Group (SNG projects) in collaboration with their multiple partners.

Ruiz's 2004 study highlighted the substantial impact of limitations in broadband internet and other IT technologies on rural inhabitants in America. Bodies like the Federal Communications Commission (FCC), researchers, and economists have paid considerable attention to this issue. The research emphasized the importance of setting up high-speed broadband internet connectivity in countryside regions for their economic stability and cultural conservation.

Indeed, the absence of equivalent telecommunications infrastructure, like broadband, prevalent in other global regions leaves rural communities suffering from substandard social services, weakened commerce, and an insufficient standard of living (Ruiz, 2004). This technological deficit results in a relocation trend among youth, who leave their smaller hometowns in search of better opportunities in urban areas (Platis, 2004). Furthermore, without the support of tools like broadband internet technology, rural enterprises have difficulty competing against those located in cities while social projects, including health and education services, deteriorate (Bush, 2004).

Ruiz (2004) stressed the need to address the exodus of people from rural areas to places having better job prospects and educational facilities, which largely attribute to the application of broadband technology. The growing economic and cultural seclusion of these rural locations contributes to a societal issue which requires the government's intervention, specifically with ensuring their access to broadband internet (Ruiz, 2004).

justify">
Various case studies, such as from the Strategic Networks Group (SNG), EKOS, and Phoenix Strategic Perspectives (2004), detailed how investment capital in broadband technology was employed throughout a diverse assembly of sectors. Its direct and indirect economic worth were then assessed through numerous simulations against local, regional, and foreign economies (NBUBRC, 2006). The objective was to decipher the economic catalysts and deficiencies within the community to form a foundational strategy for future financial advancement, utilizing IT as the fundamental instrument to achieve this goal.

Elgin County, positioned in the southwestern region of Ontario, Canada, is inhabited by nearly 46,000 individuals. It's widely recognized for its prosperous agricultural industry and burgeoning industrial sector (County of Elgin, 2007). The research underscores the criticality of creating a customized growth plan to maximize the usually substantial inputs from Elgin. Moreover, it underlines the need to formulate an IT development approach as a tool for fostering economic progress.

A research not limited to specific rural areas used US Zip Code level to show the favorable economic results for communities that have established broadband connections (Lehr, Osorio & Gillett, 2006). Between 1998 and 2002, the study revealed that communities adopting this technology were more inclined to witness growth in job opportunities, business establishments, and businesses operating in tech-heavy sectors (NBUBRC, 2006).

The key trait of this method is its correlation of economic indicators on a national scale with areas having and lacking broadband. The authors emphasized that broadband alone doesn't increase productivity, and warned about the difficulties in applying their technique due to the complexities of determining the cause-effect relation in any study revolving around the association between

the availability of infrastructure and economic growth (Lehr et al. 2006).

Ramirez, Aitkin, Jamieson, and Richardson carried out a research in 2004 using storytelling techniques to investigate the effects of information technologies on First Nations communities in the remote northwest part of Ontario, Canada. The results indicated a significant transformation in everyday life in these native communities due to these technologies. Although some elders found it difficult to comprehend this shift, younger members viewed it as a usual occurrence.

The task at hand was to locate the equilibrium that guaranteed benefits for all. It can also be concluded that these technologies presented chances to bolster and safeguard cultural legacy. Ramirez and his team (2004), along with the ITU (International Telecommunication Union [ITU], 2006) have issued warnings about the potential pitfall of attributing societal transformation solely to broadband adoption and usage.

Literature Review on Customer Attitude Towards Broadband Services Essay Example

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards

Literature Review on Customer Attitude Towards Broadband Services Essay Example

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards

Unfortunately copying the content is not possible

Tell us your email address and we’ll send this sample there.