Computer Power Group Case Analysis Essay Example

large corporate clients.

Queues serves a niche market by prioritizing permanent placements in order to achieve higher margin returns. They cater to the elite end of the IT professional placement market.

When evaluating each brand's identity, Computer Power Group Corporate is well-regarded for providing quality services. However, due to having multiple brands under it, there is confusion among users regarding its specific goals and vision. Computer Power Group Pity Ltd is renowned for its high-quality IT services and primarily contracts with public service and government sectors.

Management Technology Education (MET) is a respected corporate IT training company that offers quality trainers. They allocate 2.2 million towards direct mail and print advertising. On the other hand, Computer Power Training Institute (CHIP) is recognized as a reputable institution for Junior level IT courses and offers free placement. CHIP also has a substantial marketing budget, making it an ideal destination for those seeking a new future.Computer Power Advanced Systems Institute (SPAS) lacks recognition and clarity of its values. It is perceived as a destination for older men seeking career change requiring certification. Parity People is renowned for offering personalized services and has committed contractors from government and private sectors. The company is esteemed for its strong values. Queues, on the other hand, has limited public awareness as it focuses on the niche market of elites. Nonetheless, it has a favorable reputation for effectively sourcing the right individuals. Comparatively, Computer People (CAP) is considered an ordinary company dealing with less skilled contractors and is not known for delivering quality. It lacks positive attributes and values.

To enhance Computer Power Group's brand coherence, it is recommended to bring all its subsidiaries together, leveraging

their strengths. Computer People (CAP), Parity People, and Queues should be consolidated under the same brand since they operate within the staffing market. Both Queues and CAP could benefit from Parity People's favorable reputation.

Additionally, Management Technology Education (MET), Computer Power Training Institute (CHIP), and Computer Power Advanced Systems Institute (SPAS) should unite to form an Advanced Systems Training and Education brand.

Uniting training, education, and certification under a single brand will enhance its message and make it more appealing to potential clients or students. Due to its limited role in accounting and finance, Computer Power Group Corporate will concentrate solely on overseeing the consulting operations of Computer Power Pity Ltd. Additionally, Computer Power Group Corporate will collaborate with Computer Power Pity Ltd to promote its services to non-public sector organizations and government agencies.