Advertisements : Excite’s Internet service provider and the Specialized Mountain Bike Essay Example

suggesting dullness, but the vibrant yellow text contrasts this and creates a feeling of excitement. The text is divided into three easily digestible blocks, with the punch line emphasized in large yellow letters. Despite its extensive functions, the Ad implies that Excite is user-friendly and easy to navigate.

The initial text appearing in white color and reading "co. uk" intentionally stands out to draw attention. The main objective of the first block of text is to capture the reader's interest and encourage them to read further. Various techniques such as humor, alliteration, and impressing the reader are used to hook the recipient.

The text discusses a humorous moment involving a biker in search of his dream Harley discussing karma. Alliteration is used to draw attention to the words and add interest. The intention is to show the variety of conversation that can be had on Excite. Excite's logo is a simple "excite" with a white oval around it, to make it easy to remember the web page address. The advertisement emphasizes the name "excite" by repeating it three times. The second advertisement promotes Specialized Mountain Bike Gloves as necessary for mountain bikers.

The mountain bike gloves are strategically placed among several other sports gloves on a white background, giving them a unique appearance. The message conveyed through the image is that these gloves are indispensable, much like their counterparts. Moreover, the advertisers have used language such as "the ulnar nerve" to create an impression among readers that a lot of research went into the design of these gloves. It is likely that the gloves are targeted towards mature riders (25+ years old) who are more

concerned about the health aspect and technical details of the sport than younger riders. The text is presented in a small, sophisticated block, which flatters the reader by not being broken up like other ads. Finally, the colorful and bright design of the gloves makes them much more appealing than others.

The advertisement, found on the rear page of a magazine, is highly visible to all due to its placement. In addition, the use of thick glossy paper further enhances its sophisticated appeal. The distinctive emblem of Specialized, portrayed as a squiggle, aids in easy recall and visualization for potential customers seeking to procure the product. Overall, the advertisement conveys that these gloves are indispensable, elegant, protective, superior to competitors' options, and fashionable.