Targeted towards a younger audience, the second advert presents two perfumes - one male and one female - from the same company. The presentation and colors used in the ad indicate its youthful appeal. The inclusion of both perfumes is effective as younger couples tend to enjoy matching items. The ad features a provocative image of a man removing a woman's bra, which grabs attention and entices viewers to look at the product. The message conveyed is one of coolness, trendiness, and sexiness that the use of these perfumes can help achieve.
The advertisement uses characters to improve its message and reflect both the target audience and the product. The intended audience is young individuals and teenagers, which is represented by young models demonstrating the effects of the perfume. This advertisement appeals t
...o younger generations who are more interested in looks and aesthetics, which is precisely what the advertisement portrays. The black and white color used in the ad signifies a classy, expensive, and chic appeal that resonates with its target audience. It aims to elevate the status of the fragrance to generate more interest among young people. The ad's layout is uncomplicated, showcasing a photo that covers most of the space, and only at the bottom of the page can one find the product name and a picture of the perfumes in color.
The advertisers used a coloured picture of the products to make the perfumes stand out and create the message that these products were responsible for producing the look. There is no copy in the advert because young people, who are the target audience, tend to be more interested in looking
at pictures rather than reading about something. The logo of the advert, "DOLCE AND GOBBANA," consists of the name of the product written in capital letters with a masculine and feminine name emphasizing there are two different male and female products. Additionally, "parfums," which means perfume in French, is used in the advert to emphasize on the elegance of perfumes as French perfumes are usually associated with classy and fashionable looks. In my opinion, the second advert is more effective because it relates better to the target audience and has a different approach to emphasize on the product being chic, which suits the target audience.
Furthermore, the advertisement's use of a striking image can draw in a larger audience.
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