MARKETING STRATEGY OF AMUL Essay Example

television on behalf of media owners. Press figures are complex with two measurements: readership and circulation. Advertising-free media includes websites, television and radio networks, and magazines that are not funded by advertising space sales. Some public broadcasters like the BBC in the UK do not air commercials as they are funded by television license fees paid by all TV owners.The Senate of Canada recommended in 2006 that the Canadian Broadcasting Corporation (CBC), the country's public broadcaster, should receive sufficient funding from the federal government to operate without relying on advertising.

Advertising media scheduling involves determining when and how advertisements should be placed. This is visualized on a flowchart with plots indicating optimal times for advertising to align with favorable selling periods. Various scheduling models exist, including Continuity, Blighting, and Pulsing.

Maul is India's largest co-operative movement and also the leading producer of food products such as whitener, condensed milk, saturated fats, and long-life milk. Maul follows a unique business model that focuses on providing consumers with value-for-money products while safeguarding the interests of its milk-producing farmer suppliers who are also its owners. Since its establishment in 1955, Maul has dominated the market for butter, cheese, and saturated fats by offering high-quality products at competitive prices. Despite entering various categories later than competitors, Maul has overcome this disadvantage through aggressive pricing strategies, superior product quality, innovative promotion techniques, and efficient distribution channels. The cooperative model developed by Maul is known as the "And pattern" operative system and comprises three tiers: village societies, district-level dairy unions, and a state-level federation.Each tier functions autonomously in terms of economy and selects representatives from the lower tier. These organizations have their own

bylaws and are governed by boards that are elected democratically. Maul's approach to marketing new products involves giving priority to building a brand, aiming to establish a dominant position in a market segment that is mostly uniform, which ultimately promotes brand loyalty.