Marketing Strategy Of Apple Essay Example

featured are happy, energetic, and dancing, indicating a high level of customer satisfaction (about 90%). Additionally, the visuals showcase the white headphones moving in sync with the owner. What may not be immediately apparent is the focus on the pod itself. The advertisements do not bore viewers with detailed information about the device's features. It is important to consider the time and effort put into creating these ads, which are not simply meant for television broadcasting. The reason behind this is straightforward: Apple is not merely selling an MP3 player—it is inviting customers to experience the Apple family's way of life.

Using a regular imp player can result in either good or loud music, as some prioritize sound quality over volume. However, using an iPod provides a great experience, especially with the white earpiece. These headphones are not crafted by certified sound engineers; rather, they are merely a gimmick designed to impress visually and serve as a status symbol. When purchasing one, you become an official member of the Apple community. Furthermore, Apple corporation has never introduced anything truly novel; they did not invent their products such as personal computers, imp music players, downloadable music, and mobile phones.

The pod, The Mac and phone have remained undefeated because they were not the first to enter the market, which provided them with an advantage to enhance the functionality and design of other devices. Apple's expertise lies in simplicity and making complex tasks appear easy (Willie and William and Moore and Elizabeth, 1999). For instance, the pod outshone other important players by simplifying the process of carrying music in your pocket. Apple took existing players and improved

on all aspects including design and functionality. It is important to note that the pod does not alter the music or enhance sound quality, increase battery capacity, or save money. Its true purpose is to enhance family connections.

Help your buyers to help you in marketing your product. Rodents can help convince a lot of people to start using Apple products. One way they achieve this is by including stickers in their product boxes, allowing users to place them on their cars or in their rooms. Early adopters put their trust in you and want you to succeed. Owning a Powerbook was a symbol of status, and every owner proudly displayed the distinct grey apple on the back of their laptop. Apple gained almost 40% of their market share thanks to these early Powerbook users. Now let's examine how current phone users are contributing to Apple's marketing efforts.

The decision to purchase a phone was influenced by a blog post written by an early user who attempted to scratch the screen but failed. Authentic consumer opinions can be more persuasive than polished guarantees. Users can help market products by highlighting what the product does for them, like t-shirts. Apple is active online and their website can be embedded on social sites. Memorable communication with consumers is essential in marketing, which goes beyond verbal messages. Before the internet, marketers used billboards, radio stations, TV ads, and posters to reach their target audience.

During the time when marketers had only 30 seconds to convey their message and competition was limited to companies with large budgets, the web revolutionized the advertising landscape. Now, there are so many ads

that people often ignore them. Nevertheless, Apple aims to ensure that viewers leave their ads with a thorough understanding and clarity, even if they do not make a purchase. Their strategy is focused on conveying a memorable message or image that can be spread by their first customer to others who have not yet experienced Apple's products.

The significance of concise messages cannot be emphasized enough. Apple's capacity to innovate is so extraordinary that it creates excitement even before its products are launched. The introduction of new products like the iPad and iPhone 5 embodies this. Having others promote for you is evidence of your success. Unboxing a new Apple product becomes a shareable experience with the world. If you want to learn more, you can search on Google . 5 Taking things further, Apple goes above and beyond. The focus is on crafting a sensory experience, where entering an Apple store feels more akin to visiting a museum than a typical retail shop.

This serves the purpose of providing future customers with knowledge about the product in a fun and safe environment. Another strong incentive is Apple's packaging, which many marketing teams forget is crucial in establishing a relationship between a company and its customers. Apple ensures that the first experience is unforgettable, as demonstrated by the delicately engineered phone box and the addition of a watch box from Switzerland. Inside the phone box, there is a small bed for the phone and a pamphlet called fingertips, along with a cleaning cloth. By creating an outstanding package, companies can earn the loyalty of their customers. How does marketing contribute to society?

Marketing, according to

the Chartered Institute of Marketing (2012), involves managing customer needs to contribute profitably to society. Society is essential for marketing's existence and vice versa. Moreover, marketing greatly contributes value to society. For a product or brand to thrive, it must offer societal value. Marketing aids companies in comprehending societal needs and trends, enabling them to develop advantageous products for consumers.

While there are complaints about marketing contributing to the materialistic nature of society, it is undeniable that societies rely on the marketing efforts of companies. Marketing encompasses various components such as advertising, direct marketing, and promotion. Advertising, which is a vital aspect of marketing as mentioned earlier, has become an essential part of society that is impossible to envision life without. This is because advertisements and other marketing techniques make people aware of the existence of products in the market and leave a lasting impression on their minds. Despite criticisms towards marketers and advertisers for negatively influencing young minds, it is worth noting that leading companies have recognized this issue and modified their marketing strategies accordingly.

Kraft companies have recently stated that they will not be targeting young children with their products, whereas McDonald's has been actively promoting their fresh salads and positioning themselves as salad producers. Marketing plays a vital role in representing societal interests and aiding companies in making production decisions. Moreover, marketing fosters competition, allowing customers to select the product that suits their needs and maximizes benefits. It is important to note that effective marketing ensures that even with multiple brands of the same product on the market, consumers are encouraged to purchase different products based on the distinctive benefits marketed by

each brand.

Every brand has its own customers, but the key is to effectively market products and brands to ensure success. Marketing facilitates regular innovations in products, benefiting society as a whole. Without a marketing system, none of this would be possible (Willie and William and Moore and Elizabeth, 1999). Apple's contribution to society is notable, as they have become one of the most admired and respected companies globally. Their success can be attributed to their expertise in managing global activities, with marketing playing a significant role.

Apple has had a substantial impact on society by creating jobs and introducing innovative products to the market. Notably, Apple employs about 43,000 people in the United States and around 20,000 individuals internationally. The company's employment efforts also extend to Asia and Europe, where it plays a significant role in job creation. This encompasses diverse opportunities like contracting, engineering, assembly, and various other roles that support many individuals and families.

In a Chinese factory producing apple products, every employee was given biscuit and a cup of tea, which serves as a great example of how employees should be treated in any company (Digit and Brasher, 2012). Furthermore, the company pledged to create 500 jobs in Cork, Ireland, potentially providing a significant boost to the country's economy and society (O'Brien, 2012). Another area where Apple has demonstrated leadership is in promoting environmental awareness. The multinational company has made extensive efforts to minimize the environmental impact resulting from the production and use of electronic products. This commitment benefits society by offering high-quality products while ensuring they do not harm our surroundings.

Apple has categorized their acts of helping the environment

into sub-categories: reducing impact during designing, during production, and when purchased by consumers and used. In recent years, Apple has prioritized building thinner products to decrease carbon emissions. This effort to reduce carbon emissions extends to all their products, including the Apple TV, Mimic, Pad, and the Macro. In response to complaints from environmental agencies about Apple's use of toxic chemicals, they have swiftly ensured that all their new products are free from toxic materials like lead and mercury.

Apple is committed to worker safety and preventing exposure to harmful materials. They take responsibility for their actions and have reduced packaging, leading to more efficient shipping and benefiting society. Their products prioritize energy efficiency, protecting consumers from emissions and chemicals. The latest Apple Phone, for example, is much more energy efficient compared to a 60 Watt Incandescent light bulb. They also actively engage in recycling efforts, promoting longer product use and using recyclable materials in production. Apple aims to achieve a 70% recycling rate in the near future.

Apple is not just known for providing free recycling services for its products, but it also surpasses the Energy Star guidelines set by the US Environmental Protection Agency (Anonymous, 2012). Moreover, Apple has been a pioneer in creating innovative products like Macintosh, Mimic, Pod, Phone, and iPad. These groundbreaking devices have revolutionized society by introducing new features and options (Farina, 2006). Other brands and companies have been influenced to follow suit in developing user-friendly computers. Apple's impact on society is so significant that it has become the most valuable brand globally, outperforming Google, Microsoft, Coca-Cola, McDonald's and others (Indris, 2011). The marketing environment is shaped by three

main factors: external influences with limited impact on a company; internal factors including resources, processes and policies; as well as the performance environment (Fortune, Anonymous 2008).

The performance environment of an organization is shaped by competitors, suppliers, and indirect service providers. The external environment, specific to Apple, is related to the company's connection with customers and how it matches with their spending power and genealogy, which are crucial factors in the electronics sector. Apple has consistently improved its marketing by setting suitable prices in line with customers' spending power and creating interesting and attractive shops and stores, leveraging external forces. Additionally, the 2-elemental environment directly impacts the company internally.

The text emphasizes the importance of employee motivation and creativity in various positions within Apple, such as clerks and managers. The company aims to encourage new ideas and enhance employee productivity. Apple fosters a stimulating work environment that promotes learning, motivation, and competition amongst employees and managers. Additionally, the text mentions Apple's approach to competing with other companies in the electronics market, particularly within the mobile, computer, and device manufacturing sectors. While other companies offer similar products, Apple distinguishes itself with its unique qualities, shapes, and marketing strategies.

Political forces involve government perspectives on business policies, consumer rights, government influence on culture and religion, market ethics regulations, government economic policies, trade agreements, and employment laws. Environmental factors require businesses to consider reducing their impact on the environment while protecting themselves from environmental hazards. This includes addressing global warming, using environmentally friendly products and services for safety and environmental protection, as well as demonstrating concern and good will. Social aspects encompass education, demographics, gender roles in society,

power acquisition, leisure activities, fashion trends, ecological consciousness, and health trends.

The social aspect encompasses language, religion, and perspectives on foreign services and products. Technological factors influence businesses that either embrace new technology, adapt to it, or succumb to pressure from competitors who implement technology advancements. Technology can also impact the economic delivery of goods and services, as well as drive product innovation. Legal forces encompass legislation changes at the local, national, and international levels.

The text discusses the impact of legal issues and economic forces on various aspects of business. Legal issues can affect recycling, safety, wellbeing, prejudice, disabilities, and competitor laws. Economic forces deal with economic tendency, income, rates of exchange, deflation, needed production levels, and customer demands. The text suggests that the social and economic aspects of the Apple Company can be altered to improve their Corporation. Specifically, the economic factor that can have an impact on any company is bad economic conditions.

Bad economic conditions can result in decreased spending and decreased interest in products/services from the specific target buyer. The global economic crises have led to a decline in purchases of apple products. In the future, people may turn to cheaper alternatives, prompting the company to lower their prices. This strategy can increase demand for the product without reducing profits. Additionally, the social analysis highlights that apple products mainly target young people, taking into account factors such as demographics, education, earning power, and religion.