Aisatsu, a formal meeting or greeting in Japan, is a common practice in international commerce. After formulating global marketing strategies, conducting market research and making decisions about product/service, pricing, promotion, and place, managers shift focus towards the implementation of the plans. Implementation involves face-to-face negotiations with foreign business partners and customers. Executives also need to negotiate with foreign government representatives who may approve their marketing actions or even be the ultimate customer for their goods/services. The negotiation of the original a
...greement is a crucial aspect of all international business relationships. The negotiation table is where financial and legal details are agreed upon, and where the ambiance of cooperation is established. Although the legal details and structure of international business ventures are often modified over time via negotiations, business negotiations between partners from the same country can be challenging to navigate.
Cross-cultural communication can make a challenging task seem insurmountable, but if one acknowledges cultural differences, it can result in successful business partnerships that endure across borders.
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