Influence As A Weapon In Life Essay Example

as it capitalizes on people's inclination to ascertain correctness from others' judgments. When individuals witness others engaging in specific behavior, they are more inclined to view it as the appropriate course of action. This principle holds significant influence when faced with uncertain situations where people are unsure of how to proceed. Providing individuals with evidence of others' preferences, beliefs, or actions further fosters their adoption of similar behavior.

Product endorsements are a clear example of social proof, demonstrating the effectiveness of using influence in marketing. Robert Cialdini, a renowned social psychologist, delved into understanding the factors that lead individuals to agree to requests from others. He identified two significant principles: the weapons of influence and reciprocation.

Cialdini's "Influence: The Psychology of Persuasion" explores the ways in which specific features can automatically elicit reactions from individuals. One tactic mentioned is for salespeople to initially showcase the priciest items in a store before offering cheaper alternatives, thereby increasing the probability of customers buying the more affordable options. In this instance, price serves as a trigger for customer response. The principle of reciprocation frequently finds application in business situations.

The principle of reciprocity posits that individuals feel obligated to reciprocate when given something. In sales, this principle suggests that customers are more likely to make additional purchases if they have received exceptional service from the sales team. For example, when salespeople provide guidance during the buying process, customers tend to make bigger purchases as a way of showing gratitude for the assistance received. Various principles are employed in business to exert influence.

These principles can be used individually or in combination. If one incorporates these tactics of influence into their lives and

businesses, they will have a greater impact and achieve desired outcomes.

Works cited

1. "6 Weapons of Online Influence". Garin Kilpatrick, 2015, http://garinkilpatrick.com/weapons-of-online-influence/.
2. Fripp, Patricia. "Why Do People Say "Yes?" The "6 Weapons of Influence". Patricia Fripp, 2016, http://www.fripp.com/why-do-people-say-yes-the-6-weapons-of-influence/.
3. "Influence: The Psychology of Persuasion". Media-Studies.Ca, 2016, http://www.media-studies.ca/articles/influence.htm.