The major income source of the company is from online advertisements. They also provide a variety of free services for beginners. They are the second most powerful search engine and have a strong code of ethics centered around values such as excellence, innovation, customer fixation, teamwork, community, and fun. The revenue from internet interactive advertising is increasing and surpassing previous records. However, the company has weaknesses such as a lack of differentiating services due to a low barrier to entry.
Yahoo is facing difficulty in differentiating its services from its competitors due to the similarity in offerings. Additionally, Yahoo is experiencing low growth in various products, possibly due to the diversification causing a diversion in attention. However, there are opportunities for Yahoo, such as having a strong internet-based platform and the potential to increase
...market share through partnerships or mergers. Furthermore, expanding globally, particularly in Asian countries, can help reduce operational expenses. Despite these opportunities, Yahoo must also be mindful of the threat posed by flat economic conditions.
Yahoo should adopt innovative technologies in order to create new products. Google has surpassed Yahoo in terms of revenues and cash flow. This is due to changing market trends and consumer preferences. The financial analysis shows that Yahoo's revenue increased from 3.4 billion to 7.2 billion from 2008 to 2009, but the net income decreased by 36% due to higher administrative and product development expenses. The company faced a heavy downfall in profits in the opening quarter of 2009, leading to a downsizing of approximately 300 employees and the closure of Maven Networks, Yahoo's third video property. Yahoo also plans to close other sides like Yaho
360 degree. Overall, Yahoo's performance reflects low growth as its revenues primarily come from low-growth cash cow products. The balance scorecard suggests potential troubles ahead for the company. While the financial aspect of this analysis is the least troublesome, trends indicate that it will gradually decline once Yahoo's cash cow products decline.
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Yahoo's market orientation falls below industry standards. In conclusion, if Yahoo continues on its current path, it will fail. To prevent further decline, Yahoo needs to identify its core competencies and remove any non-core services from its business. The reason for Yahoo's decline is not the expansion of internet services, but rather its undisciplined growth and lack of strategic growth. Thus, Yahoo should transform itself into a news service provider.
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