One of Bike's strengths is its brand name recognition. Thanks to its longstanding presence, Bike's brand is respected and known internationally and domestically.
Nike has achieved brand loyalty by consistently manufacturing quality products that attract both national and international customers. The brand offers a diverse selection of products, catering to various personal preferences. Nike's strong international presence provides a safety net in case of economic downturns or declines in US sales. This international investment has proved profitable, making Nike the top performer in this regard.
With distribution centers worldwide, and being the top footwear manufacturer in nine international countries, Nike is making efforts to expand its global presence. The company has contracted out to an advertising agency with three offices in different countries to target local audiences. Even though Nike's products may be costly, they offer cus
...tom shoes for purchasing through their online store. In order to stay competitive and maintain their market share, Nike invests heavily into research and development. In 1980, they formed the Nike Sport Research Laboratory and introduced the Advanced Product Engineering department which ensures that new shoe styles and products are constantly being developed. However, one of their weaknesses in the past was using child labor to manufacture their shoes and apparel.
The initial experience with consumer response was challenging for Nike, leading the company to revise its practices. One vulnerability stems from outsourcing shoe production to factories in low-wage countries, which exposes the company to legal and economic risks in those areas. However, Nike has opportunities for growth through product diversification through new technology and investing in research and development. Another avenue for expansion is through widening its services to populou
countries, including Chile, Peru, Bolivia, India, Mexico, and South Africa. To reach a broader demographic of customers, Nike should also boost advertising efforts to encourage young people and women to purchase its products irrespective of whether they play sports or not.
To address the preferences of the new generation, it is recommended to boost the production of boots and sandals. However, there are several threats to consider including intensified competition, shifts in consumer preferences towards sandals and boots, impact of high inflation and unemployment in Asia and Pacific Rim, Latin America and Russia on shoe sales, potential effects of regional currency and interest rate fluctuations on earnings, as well as import and export regulations.
- Sales Promotion essays
- Advertising campaign essays
- Wal-Mart essays
- Discover essays
- Advertisement essays
- Advertising essays
- Anheuser-busch essays
- Audience Theory essays
- Brand essays
- Brands essays
- Competitor Analysis essays
- Consumer essays
- Detergent essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- New Product Development essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Product Placement essays
- Promotion essays
- Promotion And Marketing Communications essays
- Research Design essays
- Retailing essays
- Trademark essays
- Brand Equity essays
- Branding essays
- Market share essays
- Nike, Inc. essays
- Razor essays
- Business Analysis essays
- Business Plan essays
- Community Development essays
- Competition essays
- Effective Leadership essays
- Leadership Styles essays
- Mission Statement essays
- Negotiation essays
- Outsourcing essays
- Planning essays
- Public relations essays
- Reasoning essays
- Strategic Management essays
- Strategic Planning essays
- Swot Analysis essays
