The Marketing Mix Would Differ For A Staple Convenience Essay Example

viewed as being different which will result in inspecting for quality by the consumer. The marketing mix in this case may require more of the product aspect to:

1. let the customer know what the product is. ,
2. packaging will set itself apart from the competitors, and
3. warranty, instructions,etc will be the key factor to generate the sale.

For example, I was shopping at Babies-R-Us the other day with my son. AAAS looking to purchase more toddler-related snacks for him.

I noticed one brand that as deferent and stood out due to the colors they chose for the product boxes. I have never heard of this brand so l, myself, did some Inspecting to determine where this product was made, and checked their prices amongst their competitors. This brand seemed to have a lot of shelf space which was a good sign (for me), but I ended up not buying the product because the colors chosen made the product look cheap and I then thought the product Itself would be cheap and not good. BY Agricultural product is an item a customer buys often, does not require much thought, and does ore of what the customer is after.

An example of a staple convenience product would be shampoo or conditioner, or toilet paper. These are items the consumer buys frequently and puts little to no thought into buying. While homogeneous sale. For example, I was shopping at Babies-R-Us the other day with my son. I was was different and stood out due to the colors they chose for the product boxes. I have never heard of this brand so l, myself, did some inspecting to determine

where cheap and I then thought the product itself would be cheap and not good.