• Know about attitude change. What is the elaboration likelihood model? What is the difference between central-route processing and peripheral-route processing?

attitudes are subject to change with new learning. Its all about persuasion, or the process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation. The elaboration likelihood model assumes that people either elaborate based on what they hear or they do not elaborate at all, preferring to pay attention to the surface characteristics of the message. Central-route processing is when people attend to the content of the message, while peripheral-route processing is a style of information processing that relies on peripheral cues ( cues outside of the message content itself), such as the expertise of the message source, the length of the message, and other factors that have nothing to do with message content. More test answers on https://studyhippo.com/ch-12-psychology/

For a high-involvement decision, the elaboration likelihood model presented in class says that people are most persuaded by

strong central arguments, expressing the benefits of the product More test answers on https://studyhippo.com/marketing-exam-questions/

According to the Elaboration Likelihood Model, the two main determinants of a listener’s willingness to engage in elaborating on the message are __________and _________.

motivation and ability pg. 61 More test answers on https://studyhippo.com/spc-1608/

According the Elaboration Likelihood Model, a peripheral cue is:

A cue or message (such as using a fear appeal), which may affect the audience’s motivation to elaborate or process the message during the presentation. More test answers on https://studyhippo.com/spc-1608/

Elaboration Likelihood Model (ELM)

a theoretical model that posits two channels by which persuasive appeals lead to attitude change: a central route and a peripheral route More test answers on https://studyhippo.com/social-psychology-all-terms-list/

9. The elaboration likelihood model of attitude change suggests that: a) the peripheral route in more enduring attitude change. b) the central route results in more enduring change. c) only the central route to persuasion can be effective. d) only the peripheral route to persuasion can be effective.

B. p.538 More test answers on https://studyhippo.com/psy-15-review-questions/

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