Consumer Generated Marketing Flashcards, test questions and answers

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What is Consumer Generated Marketing?

Consumer Generated Marketing (CGM) is a type of marketing strategy that allows consumers to create, develop and share their own content and ideas related to a company’s products or services. This type of marketing uses the voice of the customer as its most powerful asset, allowing businesses to gain valuable insight into what their customers want or need. It also helps to increase brand visibility, improve customer relationships and drive sales.One major benefit of CGM is its ability to provide real-time feedback from customers. By allowing customers to share their opinions on social media platforms such as Twitter and Facebook, companies can quickly identify what’s working for them and what isn’t. This insight can then be used by businesses to develop more effective marketing campaigns that target the right audience with the right message at the right time. In addition, this feedback can also be used by businesses to make product improvements or introduce new products tailored specifically for their customers.CGM also provides an invaluable platform for companies to build relationships with their customers. Because it involves a two-way dialog between the business and its consumers, CGM provides an opportunity for companies to engage in meaningful conversations with those they wish to serve while simultaneously gaining insight into how they can best meet consumer needs. Furthermore, these interactions create opportunities for companies not only build trust but also loyalty among their consumer base which in turn leads them closer towards achieving long term success Overall, Consumer Generated Marketing is a powerful tool that offers numerous benefits for brands looking to better connect with their consumer base while driving sales and improving customer relationships. As such, it should be viewed as an essential part of any successful business’s overall marketing strategy moving forward into 2021.