Strategic Marketing Management Argumentative Essay Example

to Henderson (2000). This requires clear, concise communication of the strategic intentions of Youtube.com so that key corporate stakeholders can properly evaluate the company's worth and potential for the future. Only then can the current framework be transformed into excellent strategic outcomes.

The emergence of technological advancements, particularly in online applications, has significantly transformed the way businesses operate, leading individuals to reassess their workforce. The internet, for instance, has revolutionized products and services across the globe, providing cost-effective options for traditional multinational corporations (Goldberg ; McCalley, 1992). With approximately 600 million individuals worldwide connected to the internet, Youtube.com must shift a significant portion of their marketing strategies online if they want to expand their business.

In order to reduce the variable costs of international marketing, it is recommended that companies focus on utilizing online functions and operations. By developing these capabilities on the web, businesses can significantly decrease their costs associated with international market development, which is more advantageous compared to traditional market penetration strategies. Ref: Cornfield, M, 2006.

The article titled "YouTube and you" from Campaigns & Elections, written by Cravens, Merrilees, and Walker in 2000, is referenced in Thomson Gale's Volume 27, Issue #8 on page 43(1). Additionally, the book Strategic Marketing Management for the Pacific Region by Cravens, Merrilees, and Walker was published by McGraw-Hill in Sydney. The book Who Rules the Net? Internet Governance and Jurisdiction by Crews, Jr. and Thierer was published by the Cato Institute in Washington DC in 2003.

Donthu and Garcia's 1999 article titled 'The Internet Shopper' published in the Journal of Advertising Research, volume 39, issue 3, pages.

52 to 58.