Roomba Essay Example

patterns, increasing household disposable income ,increase in literacy rate has given momentum to the youth to accept these range of products.

The new product that will be launched in the Indian market is the new cleaning robots which are available not only for households but also for hotels and corporate. In this regard, the macro-environment of the Indian market will be analyzed using the SLEPT model. SLEPT means Social, Legal, Economic, Political and Technological analysis. Socio Cultural analysis Consumer opinions, trends and buying patterns, the brand image of the company and ethnic or religious views are all potential social factors. Demographics of India Population: 1,166,079,217 (2009 est) Age structure: 0-14 years: 31. % (male 190,075,426/female 172,799,553) (2009 est) 15-64 years: 63. 6% (male 381,446,079/female 359,802,209) (2009 est) 65-over: 5. 3% (male 29,364,920/female 32,591,030) (2009 est) Sex ratio: At birth: 1. 12 male(s)/female (2009) Under 15: 1. 10 male(s)/female (2009) 15-64 years: 1. 06 male(s)/female (2009) 65-over: 0. 90 male(s)/female (2009) India’s population will continue to grow at relatively rapid pace helping to drive up total spending. India’s youthful demographic profile will further enhance this trend. According to latest government statistics national literacy is around 64. 4%.

Female literacy is around 53. 63%, male literacy is around 75. 67%. It is estimated that rate of increase in literacy will be more in rural area than in urban. iRobot’s unique educational outreach program is designed to inspire elementary and high school students to choose careers in the robots industry (which is not that effective in India) and become the robocists of tomorrow. House hold product spending of Indian market is well below the international standard so there

is lot of scope for the market to grow, so cleaning robots being a revolutionary product can bring some change.

Demands for vacuum cleaners are very low due to national preferences for floor tiles rather than carpets and it also need lot of manual attention, and it occupies more space, but our robot will clean tiles as well as carpets, it don’t need that much manual support, and is very compact so there is good scope for the product. In the social context, it seems that the company has a great opportunity since, analysis shows that the Indian target market is really in need of a new novelty items which can be used for cleaning work without manual efforts.

In addition, it also indicates that the current situation of the Indian market is that the customers are fascinated with new gadgets in line with modern technology. It can be said that the social situation of the Indian market is seen as a good target for company that would provide a new technological so as to meet the needs of the customers for a new novelty items. Legal Analysis: From business pattern to taxes, there are many legal issues to be encountered when starting a company or launching a new product in a country, many of which can bring a promising start-up to a grinding halt if the proper steps are not taken.