Rhetorical Criticism is understood as the process of systematically examining, observing, and evaluating the end result of any human activity (Bitzer 1). Effective Rhetorical criticism often involves the analysis, the interpretation, the description and the evaluation of methods of communication that are persuasive in nature (Bitzer 2). It is also understood to refer to the situation wherein a certain critic of communication seeks to present an argument that interprets or evaluates the messages to which an individual as a member of society or an entire society is exposed (Bitzer 1).
As such, rhetorical criticism, therefore, exists to aid in clarifying and defining to a certain degree the theoretical foundations of any mode of communication. It has also been employed traditionally as a method of setting up a standard of excellence. In society, however, Rhetorical Criticism has been u
...nderstood as an interpretation of the function of oral communication in society (Goodnight 3).
According to Hugh Blair (1793) Rhetorical Criticism is “The object which it proposes is, to distinguish what is beautiful and what is faulty in every performance; from particular instances to ascend to general principles; and so to form rules or conclusions concerning the several kinds of beauty in works of genius. ” This goal of rhetorical criticism as defined by Blair can be understood better by first understanding the criteria by which such objective is to be established.The basic of any good criticism is founded on the basic criteria that it employs such as the rhetorical effect, the rhetorical artistry, the ethicality (morality) and the propriety (fittingness).
These criteria are what make any criticism effective but it is also important to note that rhetorical criticism is als
determined by other factors such as the variable which are the source, the message, the audience, the environment and the critic (Jamieson and Campbell 147). According to Rybacki and Rybacki, the process of Rhetorical Evaluation involves the determination of the morality and an expectation of the results as bound by the constraints and limitations set by reality and ideology under the framework of certain aesthetics that include the psychology of a person and the corresponding culture or subculture that such an individual belongs to (2). Therefore, the methodology that must be followed when making effective Rhetorical Criticism is based on the readability of the material that is presented and the artistic superiority of the material as well.There are other factors which must then be observed such as the integrity and social role or utility of such material and the manner in which it makes its immediate surface response.
This in turn reflects the orator’s wisdom and depth which is the next key step in any criticism since it will also determine to a certain extent the final aspect which is analyzed which is the effect that such speech has on the subsequent events (Bitzer 6).The process of Rhetorical Evaluation therefore can be understood as having the following objectives as based on the criteria that it employs and the functions that it plays in the communications of society.
The first objective of criticism is to establish the accuracy of any speech or public announcement. The criticism is presented in order to challenge the accuracy of any statement in an effort to improve the quality of the communication or idea, which is the second objective of criticism. This objective
of improving the quality of any rhetoric is established through the use of effective criticisms.The end effect of this process lies in establishing the social role that such rhetorical criticism plays in society or the so called “social role. (Goodnight 4)”
At this point it is relevant to discuss just how Rhetorical Criticism differs from the other form of criticism which is the literary criticism. Literary criticism, according to Herbert Wichelns, is more concerned with the evaluation of the wisdom, the beauty and the truth that is contained in great works of fiction that have been produced over the ages (Jamieson and Campbell 149). Rhetorical criticism, on the other hand, is more concerned or focused on the assessment of the persuasive effect on society of such situated oratories. It focuses on the discovery and appreciation of how public speakers are able to make the necessary adjustment to make their ideas adapt to the different types of audiences that they encounter (Jamieson and Campbell 152). These objectives of Rhetorical criticism, however, have also been subject to their own criticisms. The current issues that concern Rhetorical Criticism all concern a single topic which is the refinement or improvement of the methodology applied.
One of these concerns is with regard to the inclusion of more criteria as there are many who argue that the methodology involved in any criticism must necessarily include the consideration of function. Rhetorical criticism should go beyond the task of simple identifying and cataloguing of figures.It should also seek to understand just how these figures function in discourse (Goodnight 9). There are many other new issues that are surfacing with regard to the methodology as applied
to Rhetorical Criticism yet as these new issues arise, they themselves are subject to the same rhetoric which they seek to criticize. In a seemingly circuitous manner, the criticism of the criticism which attempts to improve the quality and test the integrity of the other is the new challenge faced by Rhetorical Criticism.
- John Locke essays
- 9/11 essays
- A Good Teacher essays
- A Healthy Diet essays
- A Modest Proposal essays
- A&P essays
- Academic Achievement essays
- Achievement essays
- Achieving goals essays
- Admission essays
- Advantages And Disadvantages Of Internet essays
- Alcoholic drinks essays
- Ammonia essays
- Analytical essays
- Ancient Olympic Games essays
- APA essays
- Arabian Peninsula essays
- Argument essays
- Argumentative essays
- Art essays
- Atlantic Ocean essays
- Auto-ethnography essays
- Autobiography essays
- Ballad essays
- Batman essays
- Binge Eating essays
- Black Power Movement essays
- Blogger essays
- Body Mass Index essays
- Book I Want a Wife essays
- Boycott essays
- Breastfeeding essays
- Bulimia Nervosa essays
- Business essays
- Business Process essays
- Canterbury essays
- Carbonate essays
- Catalina de Erauso essays
- Cause and Effect essays
- Cesar Chavez essays
- Character Analysis essays
- Chemical Compound essays
- Chemical Element essays
- Chemical Substance essays
- Cherokee essays
- Cherry essays
- Childhood Obesity essays
- Chlorine essays
- Classification essays
- Cognitive Science essays